Type | Public ( Société anonyme / Naamloze vennootschap ) |
---|---|
Traded as | Euronext Brussels : ABI NYSE : BUD BMV : ANB BEL 20 component (ABI) |
ISIN | BE0003793107 |
Industry | Drink, brewing |
Predecessors |
|
Founded | 2008 ; 15 years ago, through InBev acquiring Anheuser-Busch |
Headquarters | Leuven, Belgium |
Area served | Worldwide |
Key people | Michel Doukeris (CEO) |
Products | Alcoholic beverages: beer and soft drinks |
Revenue | US$ 52.33 billion (2019) |
Operating income | US$16.42 billion (2019) |
Net income | US$9.17 billion (2019) |
Total assets | US$236.65 billion (2019) |
Total equity | US$84.55 billion (2019) |
Number of employees | approx.170,000 (End of 2019) |
Subsidiaries | Anheuser-Busch InBev ( AmBev Interbrew ) Grupo Modelo |
Website | www,ab-inbev,com |
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St.
Contents
- 0.1 Who is the largest beer producer in the world?
- 0.2 Who is InBev owned by?
- 0.3 Does Heineken own other beers?
- 1 Does Coca Cola own a beer company?
- 2 Who is the biggest beer consumers in the world?
- 3 Who produces most beer in Europe?
- 4 Does Pepsi make alcohol?
- 5 Which country drink the most alcohol?
- 6 Who is the largest beer distributor?
- 7 How many brands does Carlsberg own?
Who owns the most beer brands?
The 10 Largest Beer Companies in the World: A Closer Look –
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- , Headquarters: Leuven, Belgium
- 2022 Annual Revenue: $57.786 billion
- Anheuser-Busch Inbev owns 500 different beer brands and uses its massive network of over 600 company-owned distributors and wholesalers to sell its products worldwide.
- The company is most well-known for its flagship brands of Budweiser and Bud Light.
- Although sales of these two drinks have dropped over the last few years, Anheuser-Busch Inbev has boosted its company value overall with its acquisition of SABMiller and the rising sales of Stella Artois and Corona.
- Anheuser-Busch provides a positive outlook for the beer market as a whole, as their continued growth counters the stress and fear that the beer industry will shed much of its market share to alternatives such as wine, spirits, and marijuana.
- Heineken, Headquarters: Amsterdam, Netherlands 2022 Annual Revenue: $38.022 billion Heineken is the second-largest beer company in the world and the largest in Europe. It has consistently held its position near the top for almost the entirety of its 150-year-old history. The company operates over 160 in over 70 countries and sells more than 8.5 million barrels of beer in the United States alone.
- In addition to their flagship brand of the same name, Heineken also owns the rights to popular international beer brands such as Desperados, Affligem, and Tecate.
- The company also sells many popular regional and local ciders and specialty beers.
- One of the underrated but most important factors to Heineken’s continued success and future outlook has been its tech infrastructure.
- The company has invested billions of euros in developing technologies leveraging artificial intelligence (AI) and big data to ramp up its production and increase its efficiency.
- Heineken also invests much more money than the competing beer giants in using AI augmentation in other aspects of their business, such as customer experience and advertising.
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- , Headquarters: Tokyo, Japan
- 2022 Annual Revenue: $21.906 billion
- Established in the city of Osaka in 1889, Asahi is currently the largest brewery in Japan in terms of sales volume and has maintained that position for the last 12 years.
- Although the company has long been a leading Japanese brewery, their more recent success has mainly been due to the launch of their “Asahi Super Dry,” Japan’s first dry draft beer.
- In addition to a diverse variety of alcoholic beverages other than beer, Asahi also sells other products such as pharmaceuticals and food.
- Japanese demand for beer has waned in recent years and is expected to continue doing so in the foreseeable future.
To adapt, Asahi has been expanding its presence overseas into regions such as Europe and the United States. Their products are mostly popular along the west and east coast thus far, and much less so in most other states.
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- , Headquarters: Tokyo, Japan
- 2022 Annual Revenue: $15.319 billion
- Kirin is the second-largest brewery in Japan and among the largest in the world.
- Compared to the other Japanese beer giant Asahi, a considerably larger portion of Kirin’s sales comes from overseas markets.
- The company either owns or holds a large stake in overseas companies such as:
- Myanmar Brewery Limited
- Asia Pacific Breweries
- Kirin Brewery of America
- Kirin Europe
- San Miguel Brewery
In Japan, Kirin’s flagship products are Kirin Lager and Ichiban Shibori, as well as the popular low-malt beer Kirin Tanrei.
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- , Headquarters:
- 2022 Annual Revenue: $10.701 billion
- Established in 2003, Molson Coors Brewing is the second-largest beer company in the United States.
- The company is also highly competitive in both Canada and Europe through its two segments of Molson Coors Canada and Molson Coors Europe.
- Molson Coors Brewing operates 31 breweries and owns over 90 strategic and brands that sell their products in over 50 countries worldwide.
- Although long-term competitors, Molson Coors and UK-based SABMiller merged operations in the United States and through their joint venture of MillerCoors.
- The company continues to expand its operations and sales by growing its brand portfolio, developing value-added innovation, and investing in the craft, cider, and premium markets.
- Carlsberg. Headquarters: Copenhagen, Denmark 2022 Annual Revenue: $9.95 billion Carlsberg was founded in 1847 by J.C. Jacobsen has since grown into a brewery giant operating over 140 different beer brands worldwide.
- In addition to beer, Carlsberg also sells beverages such as and juices.
- The company has seen modest yet steady growth in sales since the 1990s.
- This growth may be less dramatic than that of China Resources Snow Barrels, but is just as impressive of a feat given how competitive the European and American beer markets are.
- To compete with the likes of Anheuser Busch InBev and Heineken, Carlsberg introduced a new strategy in 2016 titled SAIL’22.
- The plan details how the company will focus more on its core beer business over the next decade and target different distinct areas for progress.
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- Groupe Castel. Headquarters: Bordeaux, France
- 2022 Annual Revenue: $6.8 billion
- Castel Group was founded in 1949 and has enjoyed considerable worldwide sales since it first expanded overseas in the 1960s.
- The company markets itself as the premiere French beer and has an established presence and relevant consumer base in over 130 countries.
- Castel Group’s flagship beer brands are Flag and Castel.
Most of the company’s beer products are produced in Africa. This has been the case since they first expanded into the country in 1990 with the acquisition of Brasseries et Glacieres Internationales.
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- China Resources Snow Barrels. Headquarters: Beijing, China
- 2022 Annual Revenue: $5.236 billion
- China Resources Snow Barrels is only 27 years old, but is already the third-largest beer company in the world and the single largest in China, controlling 21% of the country’s market share.
- The company manages 98 across 25 Chinese provinces to produce more than 20 million kiloliters of beer every year.
- Although most of China Resources Snow Barrels beer brands aren’t well known outside of the country, the sheer size of China’s addressable market is so large that the company’s flagship brand “Snow” is one of the best selling beers in the world.
- China Resources Snow Barrels was originally a joint venture between SABMiller and China Resources Enterprise.
- However, the brewery outgrew SABMiller so much that it was able to buy the remaining stake of the company after it was acquired by Anheuser Busch InBev.
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- Tsingtao Brewery Group. Headquarters: Qingdao, China
- 2022 Annual Revenue: $4.77 billion
- Tsingtao Brewery Group is the largest beer company in China after China Resources Snow Barrels.
- The company has a long history dating back 115 years and over its lifetime has expanded to sell its portfolio of beer, spirits, and ciders brands in over 100 countries worldwide.
- Although smaller than China Resources Snow Barrels, Tsingtao enjoys much greater popularity outside of its home country, achieving over 90% brand recognition in developed regions such as North America, Canada, and Europe.
One major reason for the company’s success is the high-end image it has created for itself. This not only appeals to the growing middle and upper class in China but customers around the world who want to taste the best beer that the country has to offer. Tsingtao Brewery Group also focuses heavily on developing its products to meet changing consumer trends. They constantly test and release new flavors and varieties to capture a greater fan base. Representatives from the company have described their strategy as being focused on the three tenets of “high-quality, high-visibility, and high-price.”
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- Beijing Yanjing Beer Group. Headquarters: Beijing, China
- 2022 Annual Revenue: $1.92 billion
- Beijing Yanjing Beer Group is currently the fourth-largest beer company in China.
- They initially started as Yanjing Brewery, before consolidating into a number of different, smaller companies categorized by their province of operations.
Yanjing currently sells the vast majority of its beer in North and South China. In addition to beer, the company also produces products such as yeast, plastic boxes, and distilled wine. A large portion of their business comes from their mineral water brands of Huiguan, Yanjing, and Xuelu.
Who is the largest beer producer in the world?
The Top 20 Beer Producing Countries
Ranking | Country | Output Volume (hL) |
---|---|---|
1 | China | 341,110,000 |
2 | The United States | 211,166,000 |
3 | Brazil | 151,900,000 |
4 | Mexico | 126,900,000 |
Who is InBev owned by?
Ownership – Anheuser-Busch InBev is controlled by Belgian families Vandamme, de Mévius and de Spoelberch, who as of 2015 owned a combined 28.6% of the company, and Brazilian investors Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles, who owned 22.7% through their private investment firm 3G Capital,
Does Heineken own other beers?
Amstel, Desperados, Sol, Tiger, Birra Moretti, Lagunitas and Edelweiss : five very different beer brands with very different backgrounds that continue to redefine the gold standard for beer-drinking across the world. Our international brands have carved out a distinctive place in the hearts and minds of consumers.
Does Coca Cola own a beer company?
There is a truth in the beer industry that has been glossed over for years: American’s consumption of traditional beer offerings has been falling. This has been hidden in some of the corporate numbers with the meteoric growth of craft (independent) beer, flavored malt beverages and hard seltzers.
The latest Molson Coors quarterly earnings report showed sales growth for the first time in over a decade, however, that was on the backs of Miller Lite and Coors Light volume still losing ground, albeit a narrow loss. Large breweries have attempted to combat this loss with innovation, merger and acquisition and basic copying anyone else that finds a product with sales growth.
As the world’s largest brewer, Anheuser-Busch/InBev has used these tools to hold a nearly 50% market share, even as their core brands continue to slide in volume. Introduction of brands like Bud Light seltzers, purchases of brands like Rolling Rock and Modelo, and acquiring independent breweries like Goose Island, Platform, Kona Brewing, and Breckenridge have helped to keep A-B/InBev strong both domestically and globally.
Any time investors and corporations see growth, there is sure to be a good deal of hopping on the bandwagon to lake some of those sales. The most recent example of this is the hard seltzer boom. Just five years ago, there were a handful of small brands entering the market. Most were still trying to find the right brewing and flavor techniques when the segment exploded into a multi-billion-dollar segment of the beer industry.
Seeing this new opportunity, non-traditional alcoholic beverage companies are now trying to cash-in on new alcoholic offerings. Perhaps the most aggressive of these is Coca-Cola. The soft drink behemoth has dipped its toe into alcohol in the past. In 1978, Coca-Cola purchased Sterling and Monterey wineries in California and Taylor Wine Co.
In New York state. This side of the business only lasted a couple of years, and by 1982, Coca-Cola had divested itself of the wine business. In the past two years, Coca-Cola has started to partner with Molson Coors to create alcoholic versions of some of their soft drink brands. The first to market was the introduction of Topo Chico Hard Seltzer in 2021.
With only a limited rollout in 16 markets, Topo Chico had garnered 2.4% of the hard seltzer market according to IRI Data in October 2021. Coming soon, Molson Coors and Coca-Cola have collaborated using the Simply Juice name for Simply Spiked Lemonade, with 4 flavors (lemon, strawberry, blueberry and watermelon) in a variety pack.
- Coca-Cola has also partnered with Constellation Brands (U.S.
- Importer of Modelo and Corona seltzers) to create a line of ready-to-drink cocktails using hard spirits under the Coke-owned Fresca brand.
- The full extent of the details has not been released as this time.
- Another way that Coca-Cola has engaged in the beer business is with Monster Beverage’s $330 million purchase of Canarchy Craft Brewery Collective.
This is the first time the energy company has entered the alcohol beverage market. Coca-Cola owns a 16.7% share of Monster Beverage. With other traditionally non-alcoholic beverage makers also starting new alcoholic beverage brands like PepsiCo launching Hard Mountain Dew (only available in Florida, Tennessee and Iowa at this time), and Rockstar Energy (also owned by PepsiCo) rumored to be exploring beer and FMB options (trademarks were secured in the summer of 2021), it looks likely that there will be even blurrier lines between the beer, spirits and non-alcoholic beverages industries in the years to come.
Who is the biggest beer consumers in the world?
The Countries That Drink the Most Beer Beer is enjoyed by thirsty drinkers worldwide, but it seems some countries love beer a bit more than others. A recent ranking of the top beer-consuming countries breaks down the 25 countries that drink the most — and No.1 one might surprise you.
Kirin Holdings Company published its 2021 on Dec.23, which includes data from 170 countries and regions worldwide. The corporation, which works in the food, beverage, pharmaceutical, and health industries, has monitored worldwide beer consumption since 1975. It bases the rankings on annual questionnaires sent to several brewers associations worldwide as well as recent beer industry reports.
The numbers suggest a global bounce-back after Covid-19 — as the report states, total beer consumption increased by 4 percent and 7.13 million kiloliters (over 1.88 billion gallons) worldwide between 2020 and 2021. The report ranks consumption volume by country and region.
China tops the list, reporting over 38 million kiloliters (some 10 billion gallons) drank in 2021. That’s a little over 20 percent of the global market share and more than a 5 percent increase year-over-year. It’s also the 19th consecutive year that the country has topped the list. The United States follows with the second-highest total volume consumed; Americans slurped down over 24 million kiloliters (some 6.3 billion gallons) of beer in 2021.
While China led the pack in the overall amount of beer consumed, the Czech Republic recorded the highest per-capita beer consumption for the 29th year in a row. Curious how the rest of the world stacks up? Read on to learn which countries drank the most beer in 2021.
Ranking | Country |
---|---|
1 | China |
2 | United States of America |
3 | Brazil |
4 | Russia |
5 | Mexico |
6 | Germany |
7 | United Kingdom |
8 | Japan |
9 | Vietnam |
10 | Spain |
11 | South Africa |
12 | Poland |
13 | Colombia |
14 | India |
15 | France |
16 | Italy |
17 | Ukraine |
18 | Argentina |
19 | Czech Republic |
20 | Canada |
21 | South Korea |
22 | Australia |
23 | Romania |
24 | Thailand |
25 | Ethiopia |
The Countries That Drink the Most Beer
Who produces most beer in Europe?
In 2021, EU Member States produced 33.1 billion litres of beer containing alcohol and almost 1.7 billion litres of beer, which contained less than 0.5% alcohol or had no alcohol content at all. Compared with 2020, there was a boost in the EU’s production of beer with and without alcohol.
- Production of non-alcoholic beer increased the most, almost by 20%, while beer containing alcohol increased by almost 3%.
- In 2021, the EU’s total beer production was equivalent to almost 78 litres per inhabitant.
- Germany: top beer producer Among the EU Member States with data available, in 2021 just like in 2020, Germany was the top producer with 7.5 billion litres (23% of the total EU production).
This means that about one in every four beers containing alcohol produced in the EU originated in Germany. Germany was followed by Poland and Spain, both with 3.7 billion litres produced, or 11% of total EU production and the Netherlands with 2.5 billion litres or 7% of the total EU production. Source dataset: DS-056120 Top exporter: Netherlands Trade data show that the Netherlands continued to lead as the top exporter of beer containing alcohol in 2021, just like in 2020. The Netherlands exported a total (intra- and extra-EU) of 1.9 bn litres of beer containing alcohol in 2021, accounting for 21% of the total EU beer exports.
Source dataset: DS-045409 Top importer: France As for imports, France continued to be the largest importer of beer containing alcohol in 2021, with 0.8 bn litres, representing 16% of EU total (intra- and extra-EU) imports. Italy and Germany imported almost 0.7 bn litres (13%), followed by the Netherlands (0.6 bn litres; 12%) and Spain (0.5 bn litres; 10%).
- Imports of beers containing alcohol from countries outside the EU are marginal compared to imports within the EU.
- When importing from non-EU countries, Member States favoured British beer (248 million litres; 47% of all extra-EU imports of beer in 2021 and Mexican beer (122 million litres; 23% respectively).
Serbia (46 million litres; 9%), Belarus (26 million litres; 5%) and Ukraine (17 million litres; 3%) followed on the top import partners list but with much smaller values. For more information:
Overview of statistics on manufactured goods (PRODCOM) Database of statistics on manufactured goods (PRODCOM) Overview of statistics on international trade in goods Database of statistics on international trade in goods
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Which European country produces the most beer?
Consumer Goods & FMCG Alcoholic Beverages
Premium Premium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. This statistic shows the volume of beer produced in Europe in 2021, broken down by country of production.
Which country sells most beer?
Germany leads Europe in terms of beer production, at about 85 million hectoliters in 2021.
Is Budweiser owned by Belgium?
Budweiser (/ˈbʌdwaɪzər/) is an American-style pale lager, part of Belgian company AB InBev.
Is InBev a Dutch company?
AB InBev is the second largest beer brewer in the Netherlands. With well over 500 people working across the country. We have a rich heritage, with our Dommelen brewery dating back to 1744 and the Hertog Jan brewery (Arcen) dating back to 1914.
Who is the largest brewery in Belgium?
Anheuser-Busch InBev, or AB InBev, is a multinational drinks conglomerate headquartered in Belgium. It’s the world’s largest beer brewer by both volume and revenue, operating more than 600 beer brands in 150 countries. AB InBev was formed in 2008 through the acquisition of Budweiser brewer Anheuser-Busch by Belgian conglomerate InBev—which is itself a merger of Stella Artois-maker Interbrew and Brazil’s AmBev.
- In 2015, AB InBev acquired its biggest rival in North America, SABMiller, for $107 billion.
- The deal required the sale of a number of SABMiller brands, including Miller and Coors, to satisfy antitrust regulators.
- In recent years, acknowledging the consumer trend away from mass-produced lagers, AB InBev has rapidly acquired U.S.
and international craft brewers including Goose Island, Blue Point, and Camden Town Brewery. Andrew Harrer—Bloomberg/Getty Images Figures are for the latest twelve months ended Sept.30, 2022. Market value as of Jan.20, 2023. Sources: Bloomberg; S&P Global.
Does Pepsi make alcohol?
Approach – In 2021, PepsiCo took the decision to move into the alcoholic beverage distribution space in select markets within the United States via a trademark licensing deal to a third party. Due to federal regulation of alcohol sales and manufacturing, the alcoholic beverage industry in the U.S.
is more complex than the convenient foods and beverages spaces that PepsiCo traditionally occupies. After Prohibition in the United States ended and regulation of alcohol was returned to states, three tiers evolved for the alcoholic beverages market: manufacturing, distribution, and sales. No company may occupy more than one tier (i.e.
a brewery can’t sell directly to a liquor store). Separation between these tiers helps promote responsible promotion of alcoholic beverages and increase consumer safety. PepsiCo does not produce any alcoholic beverages within the walls of our factories.
Does Coca-Cola own Corona beer?
“The age of the spiked seltzer is over. The time of the canned cocktail has come.” – Jan.6, 2022 Updated: Jan.6, 2022 1 p.m. Get canned cocktails and seltzers from Drizly, Drizly Coca-Cola and Constellation Brands (the brewer behind the Corona brand of beer made famous by the “Fast & Furious” films) are joining forces to launch “Fresca Mixed,” a canned cocktail, later this year.
The announcement comes only a few months after rival soda brand Pepsi Co. announced their collaboration with Boston Beer Company (the brewer behind the Sam Adams brand of beer made famous by the musical “Hamilton”) to launch an alcoholic version of Mountain Dew called “Hard Mountain Dew,” set to release later this year.
Why? Because the age of spiked seltzer is over. The time of the canned cocktail has come. Crafthouse Cocktails drizly.com People who don’t party as much anymore may not realize this, but we’ve been living through something of a hard seltzer Renaissance. When future historians look back on this era, it’s likely they’ll feel it was best captured by this Please Don’t Destroy sketch, which deftly portrayed the confusion and rage caused by living through a time when any and every brand has hard seltzers for sale.
I’m sipping on belts and ties,” one character says, pointing to his JC Penney hard-seltzer. “Does it taste like belts and ties?” his friend asks, incredulous. “No, it tastes like Grape. What’re you, stupid?” But for those of us who long once more to taste the sublime complexity of beer or whiskey or really just anything that doesn’t taste like dandruff shampoo mixed with store-brand Ginger Ale, there is hope looming on that old horizon: the return of the canned cocktail,
Despite the fact that the drink is low in calories and easy to put away, it’s faded in popularity as consumers return to flavors that are enjoyable. In addition to Pepsi and Coke’s forays into the canned cocktail world, Suntory (Maker’s Mark) and Boston Beer have promised to launch ready-to-drink Sauza cocktails and liquor-infused versions of the popular ” Truly ” brand of hard seltzer.
Which country drink the most alcohol?
Alcohol has played a significant role in the leisure time of many in today’s society, and its usage dates back centuries. For many, it plays a crucial part in their social engagement, allowing individuals to bond more easily. Alcohol consumption, however, holds many risks regarding health, both physical and mental, and can also play a part in society’s ills, such as crime.
In various countries across the world, alcohol has a different meaning and placement in society; basically, it is more common for people to drink regularly in some countries than in others. Looking at the a mount of alcohol consumed per person aged 15 years or older, the Seychelles is in first place with around 20.5 litres of alcohol drunk per person per year, according to Our World in Data ; studies show that young male peer groups primarily drink high amounts of alcohol in the Seychelles.
Second place on the rankings list is Uganda with about 15 litres per year, followed by the Czech Republic with 14.45 litres, and Lithuania with 13.22 litres per year. To account for the differences in alcohol content of various drinks (e.g. wine or beer), the values are reported in litres of pure alcohol per year,
Who is the largest beer distributor?
Home At Reyes Beverage Group, we’re proud to be the largest beer distributor in the United States — and distribute a growing number of spirits brands, too. We deliver over 287 million cases annually to over 100,000 retail accounts across the nation. We are committed to being the distributor of choice by provid ing unparalleled service and continually striving to grow our customers’ profitability.
Which country has the most beer brands in the world?
Germany – German beers are made strictly following Reinheitsgebot or the German beer purity law, which permits only water, hops and malt ingredients. German wheat beer s must be top-fermented according to the law. Germans mostly produce Wheat beers, Pale Beers, Dark Beers, and Unfiltered Beers.
Who has the world’s largest beer can collection?
12 of the most unusual beer cans from the world’s largest collection
- Sean Simmers | [email protected]
- The most interesting cans in Jeff Lebo’s collection
- With over 96,000 cans in his collection, Jeff Lebo has the largest beer can collection in the world.
- The majority of these line the walls of a home he had built specifically to house his collection – and even then, it is packed to the rafters with all kinds of variants and limited runs of beer can designs from across the globe.
We perused his collection to find some of the most unusual or eye-catching designs. Here are our highlights!
- Sean Simmers | [email protected]
- The Ladies of Tennent’s Lager
- Tennent’s, a Scottish beer company, wasn’t shy about their advertising approach: can after can featured one of dozens of women in glamour shots, making quite a lot of variations to track down for collectors like Lebo.
- Sean Simmers | [email protected]
- Christy of Tennent’s Brewery
- Among the many Tennent’s cans in Lebo’s collection were several featuring one woman in particular.
“I believe was actually the personal secretary of the president of Tennent’s Brewery,” Lebo said. “I don’t know that this was actually marketed. I think it was just a test can. I don’t think it was actually put out in the stores.” Considering that they weren’t available for sale, it stands to reason that unique cans like these would fall into the hands of a collector like Lebo. Sean Simmers | [email protected] Robert Burns’ beer can If pin-up girls on your beer can seems a bit lowbrow, how about heading in a more sophisticated literary direction? Scotland’s famous poet Robert Burns adorns these cans of Scottish ale. Sean Simmers | [email protected] Gallon cans Care to buy your beer by the gallon? It sounds like a good idea, but it turns out that it went over like a lead balloon when American companies gave it a shot in the 1960s. “They didn’t have very much luck marketing them, and they proved to be pretty unpopular at that time,” Lebo said.
- Sean Simmers | [email protected]
- Lion Lager’s animal safari
- Lion Brewery of South African featured several varied African creatures on their cans – something that has led Lebo to collect a veritable menagerie of “zebras, rhinos, giraffes, kudus” and other indigenous African fauna.
Sean Simmers | [email protected] Lion’s musician lineup “The same company put out a line of musicians,” Lebo said. “A lot of blues, jazz and rock performers.” The list of features musicians include Bob Marley, Otis Redding, Jimi Hendrix and Jim Morrison, to name a few.
- Sean Simmers | [email protected]
- Tiny beer cans
- Going to the other extreme: what about just a tiny sip of beer, enough perhaps for a shot glass’ worth of lager or ale?
“These were just promotional items released by the breweries,” said Lebo. They were just full of water.” Ah well. They’re still nice collector’s items.
- Sean Simmers | [email protected]
- Duff Beer
- Made famous by Homer Simpson, the beer-swilling patriarch of “The Simpsons,” Duff Beer was obviously inspired by the Fox animated series. There was only one problem with this Australian brewing company’s idea:
“I don’t know that they got permission,” Lebo said. “And I think it was taken off the market pretty quickly.” Sean Simmers | [email protected] Hello Kitty beer Speaking of animated characters being used to advertise beer: here’s the famous Hello Kitty adorning several bottles of this Japanese beer. While cartoon characters aren’t exclusively for children, this is the sort of thing we definitely don’t see here in the United States.
- Sean Simmers | [email protected]
- Penguin Beer
- The Suntory brand of Japan also uses a cartoon mascot, particularly on these unusually small bottles that were found in vending machines.
“You could go out on the street and there’d be a beer machine there,” Lebo said. “You could grab a little shot before you go to work, or on your lunch hour. You don’t want tp be wasted going to work – it’s just if you need a little pick-me-up.” Again: not something that would go over well here in the United States.
- Sean Simmers | [email protected]
- The American Gothic “Canvention” Can
- This limited-edition run of cans was created specifically for attendees of Canvention 14, the Beer Can Collectors of America convention held in Grand Rapids, Iowa.
- After the attendees were given their cans, Lebo said, the remaining extra cans were destroyed by the convention staff, ensuring their value among collectors.
- Sean Simmers
- “Cabottles”
- The cabottle is a can-bottle hybrid: basically, a can made in a bottle-shape, which Lebo said originated “some time in the 1980s.”
“It’s made out of very heavy-gauge aluminum,” he said. “It kind of did come across as a novelty. But one of the pragmatic reasons is when they sell beer in baseball stadiums, for instance. They want to get away from glass. A lot of people like drinking out of the bottle, so they kind of split the difference.
- Sean Simmers | [email protected]
- Mini-kegs
- These mini-kegs are still made in Germany, and can either be tapped upside-down, or standing with the aid of a carbon dioxide cartridge.
“There are some US brewers that are doing their pruduct in these,” Lebo said. “And they will actually order them from the plant, near Stuttgart.”
- Sean Simmers | [email protected]
- The very first can of beer
- While the idea of beer in cans is ubiquitous now, it was a big risk in 1935 – a risk first taken by Krueger Beer Company in Newark, New Jersey.
“This was the first company to actually market the product in beer cans,” Lebo said. “And they didn’t want to risk their brand in their home market, so they actually tested their product in Richmond, Virginia.” It didn’t take long for the idea to catch on.
- Sean Simmers | [email protected]
- Want a closer look?
- Check out our full gallery from our visit to Lebo’s collection here:
- And check out our previous interview with Lebo from 2013:
: 12 of the most unusual beer cans from the world’s largest collection
How many brands does Carlsberg own?
Carlsberg Group today – Our founders’ mentally and their unquenchable thirst for progress have made us who we are today: one of the world’s leading brewery groups. We are a global brewer, powered by strong local brands. We have more than 140 brands in our beer portfolio, which spans core beer brands, craft & speciality and alcohol-free brews.