Who Is The Founder Of Dos Equis Beer? - Información de la cerveza

Cuauhtémoc Moctezuma Brewery


Industry	Beverage
Founded	1890 ; 133 years ago
Headquarters	Monterrey, Mexico
Products	Beers
Revenue	USD$5 billion (2010)
Owner	Heineken International
Number of employees	20,000
Parent	Heineken

Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery ) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International, The company operates brewing plants in Monterrey, Guadalajara, Toluca, Tecate, Orizaba, Navojoa and, beginning in 2017, Meoqui,

Who owns Dos Equis?

Dos Equis® Lager bottles, cans and kegs for the USA are brewed and packaged by Cervecería Cuauhtémoc Moctezuma, S.A. de C.V., Monterrey, NL., Mexico and HBBV Amsterdam, Holland. Dos Equis® is a registered trademark of Cervezas Cuauhtemoc Moctezuma, S.A. de C.V. All rights reserved.

How did Dos Equis start?

Introduction When beer is mentioned in a conversation many people will immediately think of the large beer named brands such as, Budweiser, Coors Light, and the world famous Mexican beer Corona, with their iconic clear bottles. The only Mexican beer any people had heard of was likely Corona and that all began to change due to “The Most Interesting Man in the World” who starred in many of Dos Equis advertisements during its rise as a company.

The Most Interesting Man in The World” was an advertising campaign for Dos Equis.
The advertisements featured a bearded gentleman with voiceovers that many found funny and entertaining.
The comedic appeal of this advertisement caused “the most interesting man in the world” to increase in popularity all over social media as well as the company as a whole.

These advertisements would be left responsible for the huge rise of Dos Equis in Mexico into northern America. Marketing research led the company of Dos Equis to believe that consumers were tired of being seen as average, rather wanted to be thought of someone extraordinary such as “The Most Interesting Man in The World”. Hailey, K. (n.d.). The Most Interesting Man In the World, photograph. Origin Master brewer Wilhelm Haase, who was originally from Germany, dreamed of brewing Mexican beer. Wilhelm created Dos Equis lager in 1897 after he immigrated to Mexico. Wilhelm’s goal was to combine his love for his homeland with the new and wonderful tastes of his new home. Dos Equis Bottles, (n.d.). photograph, Mexico Below is a timetable, highlighting all of Dos Equis most important years leading them to the successful company they are today. Key Milestones 1500 Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico.

He would come to be a large inspiration for the Dos Equis label design.1890 Wilhelm Hasse, a German immigrant arrives in Mexico and founds the Moctezuma Brewery in Veracruz.1897 Wilhelm Hasse first brews Siglo XX, the beer we know today as Dos Equis.
Siglo XX was the name of the beer standing for the 20th century.1983 Dos Equis is first imported into the United States.2009 Dos Equis declared the “fastest growing import in the U.S.” 2011 Moctezuma in the Dos Equis label designs changes.

During Moctezuma’s reign, the Aztec Empire was at its peak of wealth and technology. Hid head now faces right toward the ever improving future, to recognize forward progress.2016 Dos Equis packaging is refreshed to look as crisp and fresh as the Dos Equis beer inside. Comparison of Dos Equis Bottles. New Vs Old. (n.d.). photograph Brewing Science and Industrialization Mexican lagers are the most popular beer imports in the U.S., accounting for more than two-thirds of our outsourced brews in 2017. Dos Equis, along with a handful of brands, is largely responsible for this trend however things never used to be this way.

The impact of the industrial revolution on Mexican beers was massive.
Having rail road transportation brought in to play Dos Equis could now sell and market their product in more places than just Mexico.
This would be the first major step in Dos Equis growing success into the united states.
Railways weren’t the only major change in the Mexican beer world after the industrial revolution, the whole production process changed.

Many tasks workers once had to complete manually in the process of brewing Dos Equis can now be done by equipment. This would not only impact the quality of the product but also the efficiency of the business as a whole, producing as many bottles as they can as quick as they can.

Some other useful tools in the brewery process that came out after the Industrial revolution would be items such as the refrigerator, measuring devices and glassware such as bottles. In summary, scientific progress in the eighteenth and nineteenth centuries had a tremendous impact on the brewing industry.

However, the most important advancement in the world of beer was detailed research on yeast which made it possible which made it possible to create a consistent and good tasting beer. As more and more in detail research was done after the industrial revolution the brewing process continued to become more and more advanced. Brewing Process, (n.d.). carling partnership. Retrieved from https://www.carlingpartnership.com/wp-content/uploads/2016/06/brewery.jpg. Beer Style Dos Equis beer style would be known as Pilsner style. A pilsner is the result of carefully controlled lagering, a process of beer production that can produce other types of lagers under certain circumstances.

Dos Equis Lager Especial is a golden pilsner-style beer made from pure spring water and the choicest hops.
With a balanced composition and a smooth, clean finish, the beer stays at the top of many consumer’s favourite beer choice.
If someone asked what is Dos Equis style of beer Dos Equis would say “A golden pilsner style beer with a nuanced blend of malts, spices and earth tones” (Dos Equis, 2021).

Some ingredients in Dos Equis creating its great taste would be; water, malted barley, corn starch, hops and Ascorbic acid. Dos Equis style hasn’t always been this way. Before the industrial revolution many of these ingredients were simply not obtainable.

New technology proceeded to impact Dos Equis style of beer into to what is it today currently, a golden pilsner. The WW1 and WWII Era Dos Equis wasn’t hugely affected by the war but Mexico as a whole certainty was. Mexico became an active belligerent in World War II in 1942 after Germany sank two of its tankers.

The Mexican foreign secretary, Ezequiel Padilla, took the lead in urging other Latin American countries to support the Allies as well. This lead all of north America into a food and production shortage. Dos Equis was still being made but at a much slower production rate.

Many countries including Mexico arrived in a ration period where food was very limited.
Although beer companies plummeting wasn’t at the top of priorities at the time the second world war majorly slowed down the success of Dos Equis.
Dos Equis was almost put on hold during that period, producing very little and making even less.

This was a test for Dos Equis as a whole to see if their company could make it through such a tough time for the economy. Dos Equis stuck with their craft post world war two and ultimately continued to grow their success into the massive name they are today. Dos Equis, (n.d.). Retrieved March 13, 2022, from https://dosequis.com/wp-content/uploads/2018/11/1897.png. Consolidation Companies all over the world were effected by post war corporatization, whether they know it or not. Dos Equis for example, was a company that was majorly effected corporatization during the post war era.

World wars majorly impacted the consolidation of many companies production rate as well as for some businesses, the world war ultimately destroyed all their progress as a company. Dos Equis as a company, wanted to make sure they weren’t one of those businesses that just seemed to die off after the post war period.

Dos Equis, continued to innovate their roles as a business and stay determined that with time this beer will come back to life. Due to the industrialization period after the war, many companies were completely rebranding their business due to all the new advancements in technology.

Many businesses that were financially stable during the industrialization period, were eager to update their production process with brand new equipment. For companies that weren’t as financially stable during the industrialization period, such as Dos Equis, simply buying the new technology needed, wasn’t a plausible reality.

Dos Equis slowly incorporated new technology when they needed to but made sure to do it at a rate that would leave enough money to keep the company afloat. During periods where Dos Equis would buy new equipment, their production rate would have to slow down in order to spend less money.

However, when production slows down, so does income. This created a lot of problems for Dos Equis, however they continued to move at their own pace, taking all the steps necessary to keep this great Beer alive. Eventually Dos Equis grew to have all the newest technology running their production line and began firing on all cylinders again.

They began gaining traction slowly year by year, creating a fanbase of their own. While Dos Equis continued to grow into a more competitive business so did their advertisements. “The Most Interesting Man” is the term to describe the man who began to be in all of Dos Equis commercials, truly growing traction.

People grew a liking to this figure and that’s really when Dos Equis began taking off.
Over many years, Dos Equis continued to become more well known, creating the viewers of the commercial to want to know what this is all about.
Dos Equis began flying off the shelves and became the multimillion dollar company we know today.

Marketing and Branding Through Dos Equis lifetime, the company has tried multiple marketing strategies and brand refinements to truly connect with their consumers. Dos Equis from the start of their brewery also wanted their brand to stand out from others.

On April 2nd, 1897, Wilhelm Hasse brewed his first batch of what was initially called Siglo XX, due to our world heading into its twentieth century.
After the twentieth century the beer was then named Dos Equis, in reference to the double X seen on their previous beer, which stuck with many of its consumers.

Dos Equis, although it’s a new name, wanted to stick with the same double X feature hoping it will be something that is remembered for centuries. Dos Equis still stands as the name of the beer thriving in beer stores all around the world. “The history of the brand began to change in 1984, after the companies decision to create a new version of the beer for the American market known as the Dos Equis Lager Especial, described as a crisp, light bodied malt flavoured beer.”(Thomas, p.2).

Dos Equis believed that the American market would be looking for a different, more sophisticated tasting beer, in order to compete with existing big name American Beers.
Dos Equis updated its taste to a more light calming taste, known to be smooth to drink.
In 2012 the style and font of Dos Equis was reinforced with a darker red with bold around the double x’s for easier readability from a distance.

As well as the color and font being changed on the bottle, the image of the Aztec leader Montezuma was lifted up and pointed to the right, in meaning of looking to the future. Dos Equis also paid a lot of attention to its target market. The demographics Dos Equis brand targets at women aged 21-34, single and a $50,000 income.

That being said, this doesn’t mean that people who don’t fit into this demographic shouldn’t try Dos Equis, the company just sells and markets their beer to the majority of women over men.
Dos Equis noticed early, that majority of beer in the market appeal towards only men, they thought what better demographic to aim for than a market no one has even tried.

“The most interesting man in the world” was probably Dos Equis most impactful marketing move since creation. Competitors, which would appeal to men, would have women in their advertisements hoping to attract the male audience. Very similarly, Dos Equis incorporated an attractive male into their ads hoping to attract women consumers and it worked. Dos Equis: bottle comparison, (n.d.). Dos Equis Homepage. Retrieved from https://www.google.com/search?q=dos+equis+&tbm=isch&ved=2ahUKEwjRxLKB-4r3AhVOqnIEHckZCrMQ2- Modern Era As our world continues to grow, our businesses must as well. In our modern era there are multiple trends beer companies must follow in order to be successful.

Since the early 2000’s and more than ever now, we are learning that we are hurting the world at a scary pace. Following that, if companies start to produce from a sustainability point of view, they are saving the planet and may also engage more consumers from it. Dos Equis recently has been working on ways to make their production more sustainable for our environment.

Dos Equis is doing this is ways such as, up-cycling used water, taking land stewardship initiatives and recovering carbon dioxide from the fermentation cycle. Since doing this Dos Equis has seen an increase in sustainability as well as an increase of customers who think what they’re doing is great for our planet.

Another major trend entering the world of beer during our modern era would be the innovation of technology based markets.
Companies all over the world are using technology to their advantage and Dos Equis is definitely one of them.
Taking one look at Dos Equis homepage tells you that as a company they are technologically advanced.

You might be interested: What Percentage Of Alcohol Is In Nyquil?

One major component of technology in current days is the use of cookies. Dos Equis has incorporated the use of cookies into their website providing them with a large amount of additional information. Some of this information includes, time spent on website, what tabs were used the most, as well as which page is used the most.

This is a great tool for Dos Equis and all brands as it gives them an idea of how their website is being used.
This will tell Dos Equis what may or may not be currently working for their website leading to an overall better system.
Dos Equis has also used new technological advancements to incorporate a beer finder in their website.

This will make it possible for a customer to input their postal code into the website, and Dos Equis will tell them were the closest place to buy it is. This is a great advertising technique and leads to very quick sales, with little time to think of anything else to drink. Dos Equis commercial, (n.d.). photograph. References: History, Dos Equis. (2020, August 26). Retrieved February 7, 2022, from https://dosequis.com/about/history/ The interesting history of Dos XX Beer, Mental Itch. (2021, December 20). Retrieved February 7, 2022, from https://mentalitch.com/the-interesting-history-of-dos-xx-beer/ Comparison of Dos Equis Bottles.

When was Dos Equis founded?

Is Lou Ferrigno the Founder of Dos Equis? No, Lou Ferrigno is not the founder of Dos Equis. In reality, Wilhelm Haase founded Dos Equis in 1897 by brewing Siglo XX or what is now known as Dos Equis Ambar. But that’s not the sole purpose of this Lou Ferrigno focused article.

While most know a tall tale when they hear one, it didn’t stop the search query from trending after the commercial aired.And yet, there was no complementing content to be found from the Dos Equis brand.It would’ve been (and still could be) a prime opportunity for the brand to take up some SERP real estate and continue the story with its new leading man as part of a full content marketing strategy.

Why is Dos Equis called Dos Equis?

Vintage: Non-vintage Aged: No age statement Product of: Mexico Originally called ‘Siglo XX’ – ‘siglo’ is Spanish for century and the two ‘X’ Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means ‘two Xs’. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

Is Dos Equis Dutch?

It gets by with a little help from its friends, Tecate and Sol. – Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.

Is Dos Equis owned by Heineken?

Beer brands – Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel ; though the portfolio includes Cruzcampo, Affligem, Żywiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti,

Heineken has added a cider blend named Jillz to their list of brands. Since mid-2007, Heineken has also taken ownership of former S&N International brands such as Strongbow and Bulmers Ciders and John Smith’s and Newcastle Brown Ale, Heineken owns the Czech brand Dačický, which was brewed in Kutná Hora from 1573 until Heineken took ownership of it, and closed the brewery.

In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster.

Who is Dos Seces beer guy?

An error occurred. – Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. His blood smells like cologne. His hands feel like rich, brown suede. The police often question him, just because they find him interesting. Dos Equis print ads, featuring The Most Interesting Man in the World. In a time when craft beer was taking over the U.S. and sales on imported beer were dipping, Dos Equis found a way to make their beer desirable. The main reason the Dos Equis campaign is so worth mentioning is not because sales rose significantly in the first year.

It’s noteworthy because they took a polar opposite approach than that of every other beer brand. While Budweiser was making ads directed towards young, party crazed dudes, Dos Equis opted to feature a Hemingway-esque worldly gentleman—a figure to aspire to. That’s not to say that their ads lacked a sense of humor.

On the contrary, they traded in stupid funny for witty one liners. Stay thirsty, my friends. Speaking of lines, The Most Interesting Man in the World’s catchphrase was so popular that it eventually became an internet sensation. The memes featured Goldsmith’s poised, straight-on stare paired with variations of the tagline, “I don’t always drink beer, but when I do I prefer Dos Equis.” It was the kind of success (and free publicity) that a brand can only hope for.

Who is the Dos Equis girl?

Alexandria DeBerry : Dos Equis Girl.

What is Dos Equis beer motto?

‘Most Interesting Man In The World’ Raises His Glass For Last Time He lives vicariously through himself. He has won the lifetime achievement award, twice. In museums, he is allowed to touch the art. He is, out of a job. Since 2006, Jonathan Goldsmith has played The Most Interesting Man In The World in a popular series of ads for Dos Equis.

Executives from Heineken USA, which owns Dos Equis, that the ad campaign will continue with a new actor.”They declined to the new star, or share details about ad plotlines, other than to say they are seeking to contemporize the campaign,” the trade magazine reports. Ad Age also reports that, according to the beer company, the switch is not related to Goldsmith’s recent legal dispute,

Last year, NPR’s Danny Hajek about his career before Dos Equis — which included a stint as a garbage truck driver, a series of villainous appearances in Westerns and years spent outside of Hollywood altogether. He tried out for the Most Interesting Man role at the suggestion of his then-agent and now wife, Barbara,

with some posthumous help from his friend Fernando Lamas, an Argentine-born actor, whose accent he adopted for the role. His Fernando impression delighted the audition room, but Goldsmith almost didn’t get the part. Here’s more from the NPR interview: “Barbara received a call from Joe Blake, the casting director.

He told Barbara that they loved Goldsmith’s performance, but they felt like they had to go younger. ” ‘And in her infinite wisdom, she took a long pause and she said, “Joe, how can the most interesting man in the world be young?”‘ Goldsmith says. ‘He said, “I’ll get back to you.” ‘ “Soon after, the casting director called back.

What is Equis stand for?

Sort results: alphabetical | rank ?


Rank Abbr.	Meaning
EQUIS	European Quality Improvement System (European schools assessment programme)
EQuIS	Environmental Quality Information System (EarthSoft, Inc.)
EQUIS	Executive Quote and Information Service (internet database)

Note: We have 1 other definition for EQUIS in our Acronym Attic

How much is Dos Equis beer worth?

Heineken won the brew-off for Mexico’s Femsa, brewer of Dos Equis, Tecate, and Sol. The Dutch beer giant will pay $7.6 billion (including debt) for Femsa in an all-stock deal. The move will boost Heineken’s presence as Mexico’s economy explodes, and will also help its market share in the U.S.

As the AP reports, Heineken was the biggest U.S. import for years, before being passed up by Corona. The top two brands still account for more than 40 percent of the U.S. import market. Modelo Especial is in third place and Femsa’s Tecate in fourth. Corona Light, Dos Equis and Heineken Light are also among the top 10 imported brands, according to trade magazine Beer Marketer’s Insights.

Word of the deal first appeared last October, when Heineken and SABMiller were considered bidders. Don’t Miss: The Next BRICs: Six Surging Countries You Must Pay Attention To This Decade By TOBY STERLING, AP Business Writer AMSTERDAM (AP) — Heineken NV said Monday it will buy the beer-making operations of Mexico’s Femsa in an all-share deal that values the maker of Dos Equis, Tecate and Sol beers at $5.5 billion, excluding debt.

Heineken said the buy cements its position as the world’s second-largest brewer by sales, will help it grow in Mexico and Brazil, and will strengthen its position in the U.S. imported beer market. Femsa Cerveza had sales of euro2.6 billion ($3.8 billion) and operating profits of euro618 million in 2008, Heineken said.

Including debt, the deal is worth $7.6 billion (euro5.3 billion). “Through this deal we become a much stronger, more competitive player in Latin America, one of the world’s most profitable and fastest growing beer markets,” said Heineken Chief Executive Officer Jean-Francois van Boxmeer.

Shares rose 4 percent to euro34.25 in Amsterdam.
The acquisition is Heineken’s second major buy in the past two years, as it bought Scottish & Newcastle operations worth euro10.2 billion in May 2008.
Heineken still trails Anheuser-Busch InBev SA as the largest brewer by sales, and leads SABMiller PLC.

Many analysts had expected SABMiller to win the race to buy Femsa, though Heineken already owned 17 percent of Femsa’s Brazilian operations and had a deal to distribute its brands in the U.S. Heineken said it expects the deal to close in the second quarter, pending approval from regulators and shareholders.

Under the deal, Femsa — formally Fomento Economico Mexicano S.A.B.
De CV — will take a 12.5 percent stake in Heineken NV and a 14.9 percent stake in its parent, Heineken Holding NV.
Those shares are valued at $5.5 billion, and Heineken is assuming Femsa debt and pension obligations of $2.1 billion.
Heineken’s unusual holding structure allows descendants of the Heineken family to control Heineken NV, and the company said Monday they have agreed to the deal.

A trust holding 39 percent of Femsa shares has also agreed, Heineken said. Heineken forecasts cost savings from combining the companies’ operations to amount to euro150 million per year by 2013. It said the acquisition will begin adding to Heineken’s per-share earnings “after two years.” Heineken was the best-selling imported beer in the U.S.

For years before being surpassed by Corona Extra — owned by Femsa’s larger Mexican rival Grupo Modelo — in the late 1990s. The top two brands still account for more than 40 percent of the U.S. import market. Modelo Especial is in third place and Femsa’s Tecate in fourth. Corona Light, Dos Equis and Heineken Light are also among the top 10 imported brands, according to trade magazine Beer Marketer’s Insights.

In Brazil, Femsa sells Kaiser, Bavaria Clasica and Xingu in addition to brands previously mentioned, and in Mexico it also sells Carta Blanca and Indio.

Is Dos Equis popular in Mexico?

Dos Equis – Known for its distinctive “Most Interesting Man in the World” commercial campaign, Dos Equis is a popular beer from Mexico. A bottle of Dos Equis Beer can partially buried in the sand by a tropical beach. The beer itself, though, is also notable; it has a light flavor that is excellent for hot days. Dos Equis has a distinctive taste that is well-balanced and smooth because it is brewed with a combination of premium ingredients.

What is the most famous Mexican beer?

Breweries and brands – A Grupo Modelo distribution center in the state of, In Mexico, beer is primarily produced by two large conglomerates, Cervecería Modelo/ and Cervecería Cuauhtémoc-Moctezuma/FEMSA. Cervecería Modelo was founded in 1925 in Mexico City, with its first two brands, Modelo and, exporting eight million bottles a year to various countries.

First exports to the United States were realized as early as 1933. The first of the company’s many acquisitions was the Cervecería Toluca y México, absorbing its and Pilsener brands in 1935. Modelo continued buying smaller local breweries in various parts of the country, absorbing most of the brands produced and making many of them available nationwide.

Starting in the 1980s, the enterprise began new businesses, such as INAMEX, which produces malt, which led to the name change to Grupo Modelo. During the same period, the company began exports of Corona beer to the United States, becoming the second most imbibed imported beer there by 1986.

Exports to other countries followed, and Corona became the number one premium imported beer in the United States in 1997. Half of Grupo Modelo’s stock is owned by Anheuser Busch. The beer-brewing division of FEMSA was created when this entity bought, which itself was created when Cervecería Cuauhtémoc bought Cervecería Moctezuma.

Cervecería Cuauhtémoc was founded in 1890 by Issac Garza, José Muguerza, Joseph M. Schnaider and Francisco Sada, selling their first beer, Carta Blanca. Cervecería Cuauhtémoc grew in size in Monterrey, and like Cervecería Modelo, went national as it began to buy smaller breweries in other parts of the country, absorbing many of the local brands and making them available nationally.

The biggest acquisition was that of Cervecería Moctezuma in Orizaba in the 1980s.
Cervecería Moctezuma started out as the Cervecería Guillermo Hasse y Compañia in 1893, and eventually changed its name to Cervecería Moctezuma.
It was a major producer of beer since the early 20th century, and was one of the largest brewing companies in the world with the merger of the two, but the new company controls over twelve brand names.

FEMSA bought the combined breweries to add to its other businesses, such as bottling and packaging enterprises. Noche Buena. Montejo. FEMSA’s brands today include Tecate, Sol, Dos Equis, Carta Blanca, Superior, Indio, and Bohemia. Grupo Modelo’s brands include Corona, Corona Light, Negra Modelo, Modelo Especial, Victoria, Estrella, Léon, Montejo, and Pacifico.

Most of these beers are lagers brewed in large industrial plants, and made with minimal malt.
Except for some dark beers, such as Dos Equis Ambar, León Negra, Negra Modelo, and Noche Buena, which are Vienna-style beers, almost all beer produced in Mexico is,
Beers with top fermentation had been produced in Mexico.

The Cervecería Toluca was founded in 1865 by a Swiss especially to produce this type of beer, but the introduction of Bohemian-style beers through the giant brewery Cuauhtémoc would define Mexican beer as pilsner. Corona. Dos Equis (XX). Pacífico. Globally, one of the best known Mexican beers is Corona, which is the flagship beer of Grupo Modelo.

Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia. It is one of the five most-consumed beers in the world, available in more than 150 countries. It is a, and was created in 1925 to celebrate Cervecería Modelo’s tenth anniversary.

Corona is light straw in color and has a very mild flavor, with little hop bitterness and 4.6% alcohol by volume. It is produced by eight facilities with a total of 4.6 billion litres per year capacity. Corona beer is available in a variety of bottled presentations, ranging from the 250-ml ampolleta (labeled Coronita and just referred as the cuartito (little quarter)) up to the 940-ml Corona Familiar (known as the caguama (sea turtle) or ballena (whale)).

Unlike most beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage from sunlight, which can affect the hop oils in the beer. A draught version also exists, as does canned Corona in some markets. The Corona brand trademark in the United States was initially owned by ‘s Cerveceria Corona, which eventually sold the trademark rights to Cerveceria Modelo.

The oldest and most traditional pilsner in Mexico is Bohemia, which has a significant hops flavor and is quite dense given its clarity. Bohemia has reached the respected distinction of being one of the finest beers of the world. The name comes from the region in the that is known for beer.

It is one of the longest-aged products from Cervecería Cuauhtémoc, and is the only one to use Lepa Styrian,
There is a dark version of this brand, which is a Vienna-style beer.
In 2009, the company introduced a called Bohemia Weizen made with wheat, Mount Hood hops, coriander and orange peel.
It is the first wheat beer to be produced by a major beer company in Mexico.

Dos Equis was first brewed in Mexico by the German brewer Wilhelm Hasse in 1897. The original name of the beer was “Siglo XX” (20th Century) with the double X standing for the number 20, and it commemorated the arrival of that century; the moniker “Dos Equis” (Double X) was originally just a nickname, but it became widely known by said nickname, as a result the “Siglo XX” name was dropped in favor of “Dos Equis” The original version is the Dos Equis Ambar, a Vienna-style dark beer.

This was Cervecería Moctezuma’s best selling beer in the 1940s and 1950s. Demand for the beer has resurged, especially in the United States, where it is now the best-selling imported dark beer. The clear version of this brand is a lager derived from the Ambar. Sol was introduced in the 1890s as El Sol.

The name (Spanish for The Sun or Sun ) came from a ray of sunshine that fell on a pot while preparing the mash. After being off the market for many years, this brand was reintroduced in 1993, and is now exported to many countries in Latin America, Europe, Asia and Australia.

It is a very light-coloured beer with little hops flavour, and considered to be a beer for the young people and the working class. Sol is known for its sexy advertising. Sol comes in a number of varieties. Sol 2 is a stronger flavored beer, Sol limón and sal have lime and salt flavors already added, and there is a Sol Cero, a nonalcoholic beer in regular and lime and salt versions.

Tecate was originally brewed by Cervecería Tecate, and is named after the city of Tecate, Baja California. The local brewery there was bought by Cuauhtémoc-Moctezuma in 1955. It was the first beer to be canned for retail sales in Mexico, with Tecate Light launched in Mexico in 1992.

Tecate is one of the best-known brands in Mexico due to its patronage and sponsorship of Mexican sports teams and sporting events.
Noche Buena (literally Good Night, referring to as the good night) is generally only available around Christmas.
Many people wait for this beer’s availability each year between the months of October and December.

Noche Buena is a strong-flavored, dark beer named after the poinsettia plant or noche buena in Spanish, which decorates the beer’s bottles and cartons. Carta Blanca was Cervecería Cuauhtémoc’s first premium beer, first marketed in 1890, and is technically a pilsner.

The name means “white card” in Spanish, which at the time was given to people as a sign of respect.
Carta Blanca was successful when it debuted at Chicago’s Columbian Expo of 1893.
Since then, the beer has won a number of other awards.
Negra Modelo is one of Cervecería Modelo’s original beers, and was first sold as a draft in 1926.

While it has been classed as a Vienna-style beer, the company’s website now classifies it as a Munich dunkel (dark)., a Mexican pilsner beer originally brewed in, Sinaloa, is named after the Pacific Ocean. The picture on the bottles and cans is the Deer Islands located off the coast of Mazatlán surrounded by a lifesaver.

Pacífico is Modelo’s best-selling beer in northwest Mexico, and it is exported to the southwest U.S.
A light version of this beer was launched in 2008.
Estrella (Star) was originally brewed by Cervecería Estrella of Guadalajara at the end of the 19th century.
This brewery was bought by Grupo Modelo in 1954.

The beer is still brewed only in Guadalajara and is a regional brand, mostly sold in Jalisco state and other areas in western Mexico. Michelada and Indio beer. Indio was originally named by Cervecería Cuauhtémoc. However, consumers soon began to refer to it as “Indian” for the image of an Indian on what was originally a clay bottle, now glass.

The beer still has an image of Cuauhtémoc on the label.
Modelo Especial is Grupo Modelo’s second brand after Corona, and was first brewed in 1925.
It is a pilsner-style beer that is available in both bottle and cans since 1966.
It is second in popularity in Mexico and the company’s third best seller in the USA.

A light version, called Modelo Light, has been available since 1994. Superior, made by Cuauhtémoc Moctezuma, was, as the name suggests, originally brewed to be a premium beer. Recently, interest in this beer has reappeared, and it received a gold medal at the in Brussels, Belgium.

The design of the label has not changed in the fifty years this brand has been available. Victoria was first brewed by Cervecería Toluca y México starting in 1865, but Modelo acquired the brand when they bought this company in 1935. It is sold in bottles, both the standard 325 ml and the large 950ml. The beer is a Vienna-style, but is an amber color and lighter than the other Vienna beers brewed in Mexico.

León, and Montejo brands were originally brewed in Mérida, Yucatán by the Cervecería Yucateca, which was bought by Modelo in 1979. León is a Munich-style dark beer, which was initially brewed at the beginning of the 20th century in the southeast of the country.

What is the oldest beer in Mexico?

Cuauhtemoc Moctezuma’s Principal Beers – Sol is a light, tasty, lager beer. Originally produced for the working classes, recent marketing studies showed that young people identified with the brand so Cerveceria Cuauhtemoc re-launched the product in 1993 after a long hiatus.

Today Sol is also exported to Asia, Europe and South America. Tecate was originally brewed in the state of Baja California, at a brewery in the town of Tecate. In 1954, Cerveceria Cuauhtemoc took over the regional brewer and made this medium lager with a sharp, strong taste available nationwide. Tecate was the first beer to be sold in cans in Mexico and won gold medals in Geneva, Paris and Madrid.

The brand can often be seen promoted at major sporting events here, making it one of the most well-recognized beer brands in Mexico. Tecate Light, a low-calorie version of Tecate, made its debut in 1992 and was the first low-calorie beer to be introduced to the Mexican market.

The brewer asserts that the beverage asserts the traditional Tecate flavor but with fewer calories.
Ambar Dos Equis (XX), and Dos Equis (XX) the Ambar version was first produced by a German brewer in 1897, and marketed under the name ‘Siglo XX’, in commemoration of the new (20th) century.
Originally a vienna-style dark beer, XX was Cerveceria Cuauhtemoc’s best-selling brand throughout the 1940’s and 1950’s.

Today, it is the best selling non-domestic dark beer in the U.S. and in 1996 XX was awarded Gold Prize in the “European Style Pilsner” category at the World Beer Cup. Dos Equis (XX) is a light lager beer, based on the ambar version, and is very popular in Mexico and the United States.

Bohemia competes with Modelo Especial and is a light, rich lager beer.
It is one of Cerveceria Cuauhtemoc’s (and Mexico’s) oldest brands and has won international recognition as one of the world’s finest beers.
Bohemia imparts a significant hops flavor and, notwithstanding its clarity, is quite a dense beer.

The brewer also launched a dark version of this beer Bohemia Obscura. In 2009, Cerveceria Cuauhtemoc introduced Bohemia Weizen, a version of this beer made using wheat, Mount Hood hops, coriander and orange peel and has the distinction of being the first wheat-based beer to be produced by a major brewery in Mexico.

Noche Buena If you are in Mexico between October and December, look out for this beer that is only sold during the festive season.
Translated it means “Christmas Eve” and is a dark, rich beer with a strong flavor.
Many people who know this beer look forward to its seasonal availability each year.
Indio is a smooth, dark, beer that has been produced since 1905.

Its original name was Cuauhtemoc (after the Aztec Emperor) but customers would ask for the beer “with the Indian” so the brewery changed the name to Indio, and it retains the same image on the label. The brewer asserts that this beer’s popularity is due to it being refreshing in warm weather and warming in cooler climates; ideal, then, for Mexico’s varied climate types,

Sol 2 was launched in 2007 and is a medium bodied light beer with a stronger taste than its cousin, Sol. The bottle’s design and images were chosen by consumers throughout the country, after a campaign undertaken by the brewery. Sol Cero is the first non-alcoholic beer produced in Mexico. The brewer asserts that the beverage maintains its flavor but with less carbohydrates and no alcohol.

Sol Limon y Sal is produced for those who enjoy drinking beer with lime juice and salt and this pre-prepared Sol version of the beer comes “ready mixed” with those ingredients. Sol Cero Limon y Sal This is the non-alcoholic version of the Sol Limon y Sal.

Superior is a light beer that has been a favorite among Mexican beer drinkers for over fifty years and, as the name suggests, was brewed as a premium product. The brew is making something of comeback after some long while in relative obscurity; helped perhaps by its golden medal at Le Monde Selection in Brussels, Belgium.

Carta Blanca technically a pilsner beer, is one of Mexico’s oldest beer brands, that was first brewed by Cerveceria Cuauhtemoc in 1890. It has won several international awards for its taste and quality.

Is the Dos Equis guy Spanish?

Dos Equis unveils new ‘Most Interesting Man in the World,’ and he speaks Spanish This week Mexican beer label Dos Equis unveiled its new – and, they hope, improved – “Most Interesting Man in the World” campaign, and this guy actually speaks Spanish. Actor Augustin Legrand will take over, bringing a new twist with an even more adventurous (and younger) look to the character.

Legrand, 41, was born in France and speaks English, French and Spanish., 77, carried the mantle prior to Legrand but was put out to pasture in March. Although many were convinced Goldsmith was Mexican, he told Fox News Latino in March that he picked up his accent from his friend, the actor Fernando Lamas.

In a teaser titled “Cantina” that debuted Wednesday, Dos Equis – which is owned by Dutch giant, Heineken – introduces the reboot of the iconic campaign, and, in an interesting turn, the dialogue is entirely in Spanish. Somewhere south of the border, the new Most Interesting Man stands at a dusty bar while an ad featuring the former Most Interesting Man plays on a static-filled television.

Think there will ever be a guy as interesting as him?” the long-haired bartender asks.
Legrand tilts his head with a grin on his face and says in accented Spanish, “Hard to say,” before a beautiful young woman sidles up next to him.
In France, Legrand studied tax law and later acting.
He is best known in Europe for roles in the films “Anna” and “Les Loups,” as well as a French television series, “Odysseus.” Legrand will be more action hero than everyday cool guy, according to the brand.

“He’s more resourceful,” Nuno Teles, chief marketing officer for Heineken USA, told, “(Our customers) were just ready to see the ‘Most Interesting Man’ in more challenging situations, in more contemporary situations.” “We’re trying to reach a new audience,” Andrew Katz, vice president of marketing for Dos Equis, told USA Today.

The reality of the drinker base is, it’s much more multicultural than ever.
And Spanish-dominant consumers are increasingly important.” The Latino population hit an all-time high in 2014 and is expected to double to nearly 106 million by 2050, according to government projections.
At the same time, sales of imported beer – and particularly Mexican beers –have been on a steep rise.

Sales of Mexican imported beer so far in 2016 shot up 13.6 percent compared to the same time last year, according to figures from market research firm IRI. With all the new competition, Dos Equis, in addition to changing the “Most Interesting Man,” will launch its first-ever Snapchat campaign and has become an official sponsor for the College Football Playoff.

Is Dos Equis a strong beer?

Overview. Dos XX (pronounced dos eh-keys) is a lager brewed in Mexico since 1897. It is 4.8% ABV (alcohol by volume).

Does Bill Gates own Heineken?

Image credit: chrisontour84 // Shutterstock.com Microsoft co-founder Bill Gates has bought a 3.76% stake in Dutch brewing giant Heineken. According to a filing with the Netherlands’ Financial Markets Authority (AFM), Gates bought 10.83m shares in Heineken Holding N.V.

For EUR883m (US$939m) on 17 February.
The purchase secured the billionaire a direct 3.76% share in Heineken Holding N.V.
And an indirect share of 1.89% in Heineken N.V., in which Heineken Holding owns a controlling stake.
Gates bought 6.65m Heineken shares as a private individual and purchased 4.18m through Bill & Melinda Gates Investment Trust, a non-profit foundation owned by Gates and his ex-wife.

The shares were purchased directly from Mexican beverage and retail group FEMSA, which announced it was selling its 15% stake in Heineken last week. The group indicated that it wanted to focus on its “core business verticals”, such as its South American retail units OXXO and its Coca-Cola Co.

Bottling operating Coca-Cola FEMSA.
Following that announcement, Heineken sealed a buyback of its own shares from FEMSA worth EUR1bn (US$1.07bn).
The breakdown of shares consisted of EUR708m worth of shares in Heineken N.V.
And EUR292m worth in Heineken Holding.
In a 2018 ‘Ask Me Anything’ session on Reddit, Gates admitted he was “not a big beer drinker”.

The 67-year old has previously invested in a number of plant based companies including Impossible Foods and Beyond Meat, The changing flavour of US craft-beer M&A

What is the largest beer company in Mexico?

Cuauhtémoc Moctezuma Brewery


Industry	Beverage
Founded	1890 ; 133 years ago
Headquarters	Monterrey, Mexico
Products	Beers
Revenue	USD$5 billion (2010)
Owner	Heineken International
Number of employees	20,000
Parent	Heineken

Is Dos Equis owned by Modelo?

First exports to the United States were realized as early as 1933. The first of the company’s many acquisitions was the Cervecería Toluca y México, absorbing its and Pilsener brands in 1935. Modelo continued buying smaller local breweries in various parts of the country, absorbing most of the brands produced and making many of them available nationwide.

Exports to other countries followed, and Corona became the number one premium imported beer in the United States in 1997.
Half of Grupo Modelo’s stock is owned by Anheuser Busch.
The beer-brewing division of FEMSA was created when this entity bought, which itself was created when Cervecería Cuauhtémoc bought Cervecería Moctezuma.

The biggest acquisition was that of Cervecería Moctezuma in Orizaba in the 1980s. Cervecería Moctezuma started out as the Cervecería Guillermo Hasse y Compañia in 1893, and eventually changed its name to Cervecería Moctezuma. It was a major producer of beer since the early 20th century, and was one of the largest brewing companies in the world with the merger of the two, but the new company controls over twelve brand names.

Most of these beers are lagers brewed in large industrial plants, and made with minimal malt. Except for some dark beers, such as Dos Equis Ambar, León Negra, Negra Modelo, and Noche Buena, which are Vienna-style beers, almost all beer produced in Mexico is, Beers with top fermentation had been produced in Mexico.

Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia.
It is one of the five most-consumed beers in the world, available in more than 150 countries.
It is a, and was created in 1925 to celebrate Cervecería Modelo’s tenth anniversary.

Unlike most beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage from sunlight, which can affect the hop oils in the beer.
A draught version also exists, as does canned Corona in some markets.
The Corona brand trademark in the United States was initially owned by ‘s Cerveceria Corona, which eventually sold the trademark rights to Cerveceria Modelo.

It is one of the longest-aged products from Cervecería Cuauhtémoc, and is the only one to use Lepa Styrian,
There is a dark version of this brand, which is a Vienna-style beer.
In 2009, the company introduced a called Bohemia Weizen made with wheat, Mount Hood hops, coriander and orange peel.
It is the first wheat beer to be produced by a major beer company in Mexico.

This was Cervecería Moctezuma’s best selling beer in the 1940s and 1950s.
Demand for the beer has resurged, especially in the United States, where it is now the best-selling imported dark beer.
The clear version of this brand is a lager derived from the Ambar.
Sol was introduced in the 1890s as El Sol.

It is a very light-coloured beer with little hops flavour, and considered to be a beer for the young people and the working class.
Sol is known for its sexy advertising.
Sol comes in a number of varieties.
Sol 2 is a stronger flavored beer, Sol limón and sal have lime and salt flavors already added, and there is a Sol Cero, a nonalcoholic beer in regular and lime and salt versions.

Tecate is one of the best-known brands in Mexico due to its patronage and sponsorship of Mexican sports teams and sporting events.
Noche Buena (literally Good Night, referring to as the good night) is generally only available around Christmas.
Many people wait for this beer’s availability each year between the months of October and December.

The name means “white card” in Spanish, which at the time was given to people as a sign of respect. Carta Blanca was successful when it debuted at Chicago’s Columbian Expo of 1893. Since then, the beer has won a number of other awards. Negra Modelo is one of Cervecería Modelo’s original beers, and was first sold as a draft in 1926.

Pacífico is Modelo’s best-selling beer in northwest Mexico, and it is exported to the southwest U.S. A light version of this beer was launched in 2008. Estrella (Star) was originally brewed by Cervecería Estrella of Guadalajara at the end of the 19th century. This brewery was bought by Grupo Modelo in 1954.

The beer still has an image of Cuauhtémoc on the label.
Modelo Especial is Grupo Modelo’s second brand after Corona, and was first brewed in 1925.
It is a pilsner-style beer that is available in both bottle and cans since 1966.
It is second in popularity in Mexico and the company’s third best seller in the USA.

The design of the label has not changed in the fifty years this brand has been available.
Victoria was first brewed by Cervecería Toluca y México starting in 1865, but Modelo acquired the brand when they bought this company in 1935.
It is sold in bottles, both the standard 325 ml and the large 950ml.
The beer is a Vienna-style, but is an amber color and lighter than the other Vienna beers brewed in Mexico.

What is the largest beer company in Mexico?

Cuauhtémoc Moctezuma Brewery


Industry	Beverage
Founded	1890 ; 133 years ago
Headquarters	Monterrey, Mexico
Products	Beers
Revenue	USD$5 billion (2010)
Owner	Heineken International
Number of employees	20,000
Parent	Heineken

Why is Dos Equis made in Holland?

Where Is Dos Equis Brewed In Europe? – Dos Equis does not naturally brew its beers outside of Mexico, but that had to change when the coronavirus paid us an unwelcome visit. The Mexican government was quick to shut down non-essential businesses in the country when the coronavirus became a health emergency in the country.

I know beer lovers may very strongly disagree, but the government did not consider beer an essential service.
Ignorant, right?! Cuauhtémoc Moctezuma had to shut down their beer production in Mexico.
This was expected to cause a sharp decline in sales as supply would not have met demand for long enough.

However, the company had a plan B. They moved brewing services to Holland. To be specific, brewing was at Zoeterwoude, a municipality in the province of South Holland. It was not entirely surprising that the company chose to move to Holland, considering their parent company, Heineken N.V., is Dutch and has breweries in Zoeterwoude.

How much is Dos Equis worth?

Heineken Buying Dos Equis, Tecate, and Sol for $7.6 Billion.

Gaspar Aparicio