Mountain Dew – Wikipedia Carbonated soft drink brand This article is about the drink. For other uses, see, For home-made high-proof distilled spirits also known as mountain dew, see, Further information:
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Mountain Dew Type Manufacturer Country of origin United StatesIntroduced1940 ; 83 years ago ( 1940 ) Related products
Website Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated brand produced and owned by, The original formula was invented in 1940 by beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.
The rights to this formula were obtained by the Tip Corporation of, William H. “Bill” Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Between the 1940s and 1980s there was only one variety of Mountain Dew, which was -flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry-flavored variant called Code Red debuted.
Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. Production was extended to the United Kingdom in 1996, but was phased out in 1998. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K.
under the name “Mountain Dew Energy” since 2010 and in Ireland since the spring of 2011. The product was renamed in 2014 to simply ‘Mountain Dew’. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. Its competition includes The Coca-Cola Company’s and, and Dr Pepper Snapple Group’s ; Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S.
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What soft drink is slang for moonshine?
Packaging – A 1950s Mountain Dew advertisement sign in Tonto, Arizona, showing the cartoon character “Willie the Hillbilly” “Mountain Dew” was originally Southern and/or slang for (i.e., homemade whiskey or ), as referenced in the Irish folk song “”, dating from 1882.
What was Mountain Dew energy drink called?
Mountain Dew Energy (formerly known as Rise Energy ) flavors are an line of Mountain Dew Energy drinks that replaced part of the Kickstart energy drink lineup in 2021. This is not to be confused with Dew Fuel or Mountain Dew Citrus Blast which were previously known as ‘Mountain Dew Energy.’
Who made moonshine soda?
The Hartman Brothers, owners of Hartman Bottlers, realized that if they could develop a good mixer, they would have consistent sales. Taking a page from the other soft drinks that had been developed in the previous decades, the brothers created a beverage with cane sugar, citrus flavoring, and carbonation.
What is soft drink in slang?
‘Drink’, ‘cold drink’, ‘carbo’, and ‘soda’ are locally common in southern Virginia and the Carolinas, spreading from there as far as Louisiana. ‘Soda water’ or ‘sodiewater’ is occasionally used in some rural parts of Arkansas, Oklahoma, and Texas.
Why is the drink called moonshine?
The History of Moonshine in the United States 
Inspection of Homemade Moonshine Moonshine has played an important role in American history. In fact, moonshine wouldn’t even exist if it wasn’t for American history. Mankind has produced alcohol for thousands of years. However, the American government was one of the first major governments in the world to tax and control the alcohol industry.
The moment the government started to tax and control alcohol was also the moment the moonshine industry began. The term “moonshine” comes from the fact that illegal spirits were made under the light of the moon. In every part of America, early moonshiners worked their stills at night to avoid detection from authorities.
The United States started taxing liquors and spirits shortly after the American Revolution. In the years following the Revolution, the United States was struggling to pay the bills of the long war. Taxing liquors and spirits was an effective way to generate revenue for the government.
- In the early frontier days of American history, moonshine wasn’t a hobby: it was a part-time job,
- Many farmers relied on moonshine manufacturing to survive bad years.
- Low-value corn crops could be turned into high-value whisky.
- Back in those days, Americans hated paying liquor taxes.
- They hated taxes so much that revenuers, the government agents who came to collect taxes, were often attacked, tarred, and feathered when they came to visit.
The tension between the government and its citizens eventually boiled over into a conflict called the Whisky Rebellion, which began in 1791 during George Washington’s presidency. 
Although the Whisky Rebellion was a violent resistance movement, fewer than 15 people were killed throughout the entire conflict. To suppress the rebellion, George Washington led a coalition of 13,000 militia troops into western Pennsylvania – which was the center of the rebellion and America’s frontier country at the time.
Washington successfully suppressed the Whisky Rebellion. This marked an important point in U.S. history because it proved that the newly formed country could suppress violent uprisings within its own territory. But, ultimately, the rebels were successful because in 1801 Thomas Jefferson and his Republican Party repealed the tax to widespread public support.
During the Civil War, the American government once again imposed excise taxes on its citizens to fund the war. Revenuers and IRS officials cracked down harshly on moonshiners, leading to many violent conflicts throughout the country. During the Whisky Rebellion, moonshiners were portrayed as heroes standing against an oppressive government.
After the Civil War, that attitude shifted. Many now saw moonshiners as violent criminals. In 1920, moonshiners across the country rejoiced: Prohibition was passed across the nation. Legal alcohol was no longer available anywhere. Overnight, illegal liquor became one of the most profitable businesses in America.
Organized crime took over the moonshine business and distillers sprung up across the country to keep up with demand. Producers began to sell watered-down moonshine based on sugar instead of corn. Speakeasies – complete with hidden doors, passwords, and secret escape routes – could be found in every city in America.
- The good times couldn’t last forever for moonshiners.
- In 1933, Prohibition was repealed and the moonshine market dwindled to a shadow of its former self.
- Today, moonshine is viewed much differently than it was a few decades ago.
- Only a few developed countries in the world let residents legally produce their own home-brewed spirits.
New Zealand, for example, allows home distillation for personal consumption but not for private sale. Whether producing or running a clandestine distillery, you’re sipping on American history every time you pour yourself a glass of moonshine. : The History of Moonshine in the United States
What is Coke’s version of Mountain Dew?
Early years – Urge: the Norwegian variant of Surge In 1997, Coca-Cola started production of Surge in the United States, with its original whitepaper name being “MDK,” or ” Killer.” It was developed to converge with as a means of slowing Mountain Dew growth.
- Coke’s attempts to draw users away with divergent products like or with similar ones like Mello Yello had not succeeded.
- Surge was intended to improve on Mountain Dew by using for a longer-lasting blast of energy and with bolder, brighter presentation.
- Its release was accompanied by a $50 million nationwide marketing campaign that led to high sales and popularity.
A few years after the release, sales began to slip. Surge continued to be sold in vending machines, and 5-foot-7-inch-tall (1.70 m) promotional surge coolers. The Surge coolers were placed in high traffic areas in gas stations as a key promotion to push sales away from competitors coolers in the back of stores all over the United States.
Surge cans and fountain drinks until its eventual discontinuation in 2003. While preparations for the US launch were underway, a cry for help came in from the Norwegian Division, who were battling a successful launch of Mountain Dew in their market. Because the Surge brand was already registered by another firm, the product was launched as “Urge”.
Local food regulation prevented the bright green color from being used, so it was launched with a pale, more natural juice drink look and given a slight orange taste to match the flavor with the color. Until September 15, 2014, when Coca-Cola re-released Surge, Norway was the only country where one could still buy a similar soft drink in any form, as the original Surge recipe was still popular there.
- Surge was widely associated with the lifestyle, with television commercials similar to those used by Mountain Dew at the time.
- Coca-Cola also used provocative catchphrases to market Surge to extreme sports enthusiasts and teenagers alike.
- Some of these catchphrases included “Feed the Rush”, “Life’s a Scream” and the references to Surge as “A Fully Loaded Citrus Soda.” Further touted was the fact that Surge had a considerable number of carbohydrates, hence the “with carbos” tagline that was occasionally used in the marketing campaigns to emphasize the fact that Surge was supposed to be more than a soda, but an energy drink as well.
After its inception, Surge’s logo was updated and redesigned to a sharper and more modern look by a graphic designer/marketer named Colin Nekritz.
What was the Black Mountain Dew called?
You can find something else to tweet at us now. – MTN DEW PITCH BLACK ® and MTN DEW PITCH BLACK ® Zero Sugar are back on shelves for the first time since 2019! The MTN DEW ® Space Crew has successfully completed their mission to save this OG flavor anything for DEW ® Nation🤝.
What’s Blue Mountain Dew called?
Atomic Blue, as its name suggests, is an Electric Lemonade (Sour Blue Raspberry Lemonade) flavor of Mountain Dew and has a blue look, partly having a comparable tasting flavor to that of Game Fuel (Lemonade) and Vibe.
What is a soda UK slang?
Terminology – See also: The term “soft drink” is a category in the beverage industry, and is broadly used in product labeling and on restaurant menus. However, in many countries such drinks are more commonly referred to by regional names, including pop, cool drink, fizzy drink, cola, soda, or soda pop,
Other lesser used terms include carbonated drink, cold drink, fizzy juice, lolly water, seltzer, coke, tonic, and mineral, Due to the high sugar content in typical soft drinks, they may also be called sugary drinks, In the United States, the 2003 Dialect Survey tracked the usage of the nine most common names.
Over half of the survey respondents preferred the term “soda”, which was dominant in the Northeastern United States, California, and the areas surrounding Milwaukee and St. Louis. The term “pop”, which was preferred by 25% of the respondents, was most popular in the Midwest and Pacific Northwest, while the “coke”, used by 12% of the respondents, was most popular in the Southern United States.
- The term “tonic” is distinctive to eastern, although usage is declining.
- In the English-speaking parts of Canada, the term “pop” is prevalent, but “soft drink” is the most common English term used in Montreal.
- In the United Kingdom and Ireland, the term “fizzy drink” is common.
- Pop” and “fizzy pop” are used in Northern England, South Wales, and the Midlands while “mineral” is used in Ireland.
In Scotland, “fizzy juice” or even simply “juice” is colloquially encountered, as is “ginger”. In Australia and New Zealand, “soft drink” or “fizzy drink” is typically used. In, “cool drink” is any soft drink.U.S. soft drinks or are called “lemonade” in the UK.
- In other languages, various names are used: descriptive names as “non-alcoholic beverages”, equivalents of “soda water”, or generalized prototypical names.
- For example, the Bohemian variant of the Czech language (but not Moravian dialects) uses “limonáda” for all such beverages, not only for those from lemons.
Similarly, the Slovak language uses “malinovka” (= “raspberry water”) for all such beverages, not only for raspberry ones.
What is urban slang for soft?
Summary of Key Points – “Powdered cocaine” is the most common definition for SOFT on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
| SOFT | |
|---|---|
| Definition: | Powdered cocaine |
| Type: | Slang Word (Jargon) |
| Guessability: | 4: Difficult to guess |
| Typical Users: | Adults |
Does moonshine mean?
: intoxicating liquor. especially : illegally distilled corn whiskey.
What soda is slang for whiskey?
‘ Mountain dew ‘ was an old Scotch-Irish slang term for whiskey at the time, and the initial marketing for the soda played heavily on the drink’s Southern origins and its facility with the spirit.
