Truly Vodka Seltzer Is Here – Your favorite hard seltzer just got a little harder. Introducing TRULY Vodka Seltzer, made with 6x distilled vodka, real fruit juice, and premium flavors for an elevated drinking experience. It’s one seriously spirited drink. Learn More
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Is vodka in truly hard seltzer?
Hard Seltzer “OG” Truly Steps into Fast-Growing Canned Cocktail Space on National Vodka Day with Premium Offer for Drinkers Living Their Premium Years, /PRNewswire/ – On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Truly Vodka Seltzer will be available nationally in four unique flavors including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine starting this October. Truly Vodka Seltzer. There’s Vodka in This!
Truly Vodka Seltzer Variety Pack
Truly Hard Seltzer introduces its first spirits-based seltzer, Truly Vodka Seltzer, made with premium, six-times-distilled vodka and real fruit juice.
Truly Vodka Seltzer Blackberry & Lemon 8-pack Crisp, flavorful, and delightfully refreshing, each Truly Vodka Seltzer style leads with a predominant fruit paired with a complementary fruited back note for a premium flavor combination and natural taste profile. At 5% ABV and just 110 calories with 2g sugars and naturally gluten free, Truly Vodka Seltzer is a perfect way to level up your drinking experience.
The Original Inspiration for Truly Hard Seltzer Serves as Brand’s Latest Innovation Credited with developing the industry’s original hard seltzer, Truly, Boston Beer Company Director of Product Development Casey O’Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer.
“You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” said O’Neill. “Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right.
A spirits-based seltzer that’s crisp, clean and flavorful had been my north star for Truly innovation, but it’s safe to say we’re just getting started.” “A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer,” said Matt Withington, Director of Marketing, Truly Hard Seltzer.
“We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.” Driving Awareness and Trial with Catchy Campaign and Digital Promotion To launch its new Truly Vodka Seltzer, Truly will kick off a 360-degree integrated campaign, “There’s Vodka in This!,” this fall to drive awareness of the spirits-based offering supported largely via social and digital, and e-commerce in addition to retail and point-of-sale to drive trial.
Additionally, Truly will target millennial drinkers by offering a “premium discount” for those enjoying their “premium years” through a promotion that plays on Truly’s version of old and new: nostalgia and innovation. To learn more about the #TrulySeniorDiscount, follow Truly on Instagram @Truly or Twitter @TrulySeltzer.
This new vodka-based addition brings the Truly lineup to 38 total flavors (and counting!). All-new Truly Vodka Seltzer will be available in 12-ounce slim cans and variety 8-packs and single style 8-packs and 4-packs starting this fall at a suggested retail price of $9.99 (4-pack) to $17.99 (8-pack).
- Visit www.trulyhardseltzer.com for more information and availability.
- Truly as a Destination for Innovative Beyond Beer Experiences With this latest release, Truly continues to cement its role in the alcoholic beverage space as a platform for beyond beer innovation.
- Vodka Seltzer is the first spirits-based seltzer from Truly and the latest innovation that comes on the heels of an original hard seltzer optimization which added real fruit juice to the entire portfolio.
Also in 2022, the brand introduced a bold flavor pack, Truly Margarita-Style, and Truly Flavored Vodka in collaboration with Beam Suntory. About Truly Since its inception in 2016, Truly has been the most innovative beyond beer experience, breaking the boundaries of what consumers expect from hard seltzer.
Truly believes no one is just one flavor, which is why it is available in more than 30 unique flavors and counting including 12 delicious originals, four flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, four flavors of Truly Margarita-Style, two flavors of Truly Extra, plus three flavors of Truly Lemonade Freeze Pops and even limited time styles including seasonal mix packs.
In 2022, Truly introduced Truly Flavored Vodka and its first spirits-based hard seltzer, Truly Vodka Seltzer. To learn more about Truly, follow Truly on social media, visit www.trulyhardseltzer.com or stop by the home of Truly innovation in Downtown Los Angeles at Truly LA.
What is the alcohol in truly and White Claw?
On A Final Note – Truly hard seltzer contains 4% to 8% alcohol by volume. It contains ethanol derived from a natural fermentation process made from sugar cane that produces a clean, crisp flavor. The seltzers are also low in calories and carbohydrates, making them a healthier option than many other alcoholic beverages.
https://dictionary.cambridge.org/us/dictionary/english/hard-seltzer
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Is truly hard seltzer made with beer?
Is Truly Vodka? – No, the alcohol in Truly is not vodka. Vodka is made from potatoes or grains, and the alcohol in Truly is made from cane sugar. Many people have the misconception that the alcohol in all hard seltzers is vodka. The reason is because like vodka, the taste of the alcohol in Truly is very neutral.
What alcohol base for hard seltzer?
Understanding the Base: What Alcohol Is in Spiked Seltzer? – The alcohol base of a hard seltzer is what gives it its flavor and mouthfeel. Most hard seltzers use a base from fermented cane sugar or corn, which is then combined with sparkling water and infused with fruit flavors.
- The alcohol content (alcohol by volume, ABV) in hard seltzers is usually between 4–7%, which is lower than the alcohol content of beer and spirits.
- Other alcohol bases commonly used in hard seltzers include grain-neutral spirits (GNS), malted barley, and agave.
- Manufacturers use their knowledge of alcohol bases and flavor profiles to create a unique, flavorful hard seltzer that consumers can’t resist.
Different alcohol bases can bring out different flavors and aromas, so manufacturers must understand which alcohol base works best for the flavor profile they want to create. Flavor combinations such as strawberry and lime, juniper and ginger, cucumber and mint, or cranberry and lime are just some of the endless combinations that manufacturers can explore.
Is truly vodka or rum?
Truly Vodka Seltzer Is Here – Your favorite hard seltzer just got a little harder. Introducing TRULY Vodka Seltzer, made with 6x distilled vodka, real fruit juice, and premium flavors for an elevated drinking experience. It’s one seriously spirited drink. Learn More
How much vodka is in truly seltzer?
Truly Hard Seltzer is not a cocktail – Consumers as well as competitors of Truly like to describe spiked seltzers as “vodka soda in a can.” It’s not. There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.
Is a White Claw vodka?
White Claw is not vodka or beer. – White Claw has been compared to everything from vodka soda to the new IPA, It’s neither of these things. White Claw is a flavored malt beverage (FMB). It’s made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor,” a brand representative tells VinePair.
Do they put vodka in White Claw?
White Claw® Creates a Way to Make Smoother Vodka: Introducing New White Claw™ Premium Vodka, the World’s First Triple Wave Filtered™ Vodka White Claw capitalizes on decades of disruption and innovation in drinks to offer a new generation of drinkers the most distinctive American vodka in 25 years CHICAGO, March 21, 2023 /PRNewswire/ – ®, the creator of the nation’s number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world’s first Triple Wave Filtered™ vodka.
The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness. White Claw launches White Claw Premium Vodka, the world’s first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive aroma, taste, and smoothness.
White Claw launches White Claw Premium Vodka, the world’s first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive aroma, taste, and smoothness.
White Claw launches its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda. Made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles, the new 100-calorie canned cocktail is available in White Claw Vodka + Soda Pineapple, Peach, Wild Cherry, and Watermelon varieties.
White Claw Premium Vodka takes advantage of a change in regulations that for years made vodka tasteless by law in America. The Alcohol and Tobacco Tax and Trade Board (TTB) required the spirit to be “without distinctive character, aroma, taste, or color,” so American vodka was engineered to be the same, neutral at best.
In 2020, regulators changed the rules to allow for distinction. After years of work creating a remarkable filtration technology, White Claw is ushering in a new era in American vodka. “We believe that quality vodka shouldn’t be defined by what it lacks, and we seized the enormous opportunity to create a distinctive spirit,” said Anthony von Mandl, O.C., O.B.C., Founder & CEO, The Mark Anthony Group of Companies.
“Innovation has been at the heart of everything we do for 50 years. We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market.
The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment.” While the full process behind it is a secret, White Claw Premium Vodka is made with 100% American grain and distilled five times in columns with copper plates.
It is Triple Wave Filtered — named for the use of immense pressure equal to three 30-foot waves — which has the same smoothing effect on vodka that ocean waves have on stones and shells. And it is filtered through activated carbon from charred coconut shells.
- Each bottle of White Claw Premium Vodka is carefully bottled in Kentucky and embossed with the White Claw logo — the surge of three perfect crests coming together.
- The result is a minimal yet complex combination of aromas and sensations in the mouth and nose — subtle notes of citrus at first, then grain, then a velvety finish.
Along with the creation of a new process, White Claw also came up with a new way to describe the premium vodka: it’s the “smooovest.” “We spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes, and feels like within the minimalist experience of vodka,” added von Mandl.
We created one of the most complex production processes of any vodka in the world to produce a vodka unlike any other.” As part of its expansion into vodka, White Claw is also announcing the launch of its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda.
The new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles. The vodka’s velvety finish is designed to bring out the fruit flavors in White Claw Vodka + Soda Pineapple, Peach, Wild Cherry, and Watermelon varieties.
(40% Alc/Vol) – available in 1L, 750ml, and 50ml bottles. (30% Alc/Vol) – available in iconic White Claw flavors — Mango, Black Cherry, and Pineapple — in 1L, 750ml, and 50ml bottles. (4.5% Alc/Vol) is available (US only) in Pineapple, Peach, Wild Cherry, and Watermelon flavors in 12-ounce slim cans included in variety 8-packs and single flavor 4-packs.
To find White Claw Vodka, visit or learn more on Instagram, on Twitter, or on Facebook. Please Drink Responsibly. All registered trademarks used under license by White Claw Spirits Co., Chicago, IL. White Claw Vodka + Soda: Per 12 fl. oz. – Average Analysis: Calories 100, Carbohydrates 2g, Protein 0g, Fat 0g ABOUT WHITE CLAW White Claw® Hard Seltzer is the nation’s leading hard seltzer – larger than all other seltzer brands combined – known for pure, crisp refreshment. : White Claw® Creates a Way to Make Smoother Vodka: Introducing New White Claw™ Premium Vodka, the World’s First Triple Wave Filtered™ Vodka
Does White Claw seltzer have vodka?
Dive Brief: –
Hard seltzer brand White Claw is entering the spirits category with the launch of White Claw Premium Vodka, the company said in a statement. White Claw is debuting vodka in four flavors — traditional, Mango, Black Cherry and Pineapple. It’s simultaneously rolling out a ready-to-drink 100-calorie canned cocktail in White Claw Vodka + Soda in Pineapple, Peach, Wild Cherry and Watermelon. While White Claw is a market leader in hard seltzer, the category has seen its once red-hot growth dissipate as consumers turn to other ways to consume alcohol, such as ready-to-drink cocktails.
Can 8 percent alcohol get you drunk?
In the United States, a BAC level of 0.08% is the standard to identify legal intoxication.
How does alcohol get into hard seltzer?
Hard Seltzer Nutrition Facts – Hard seltzer is also a fermented, alcoholic beverage, but seltzers are made by fermenting cane sugar. They’re not cocktails in a can; there’s actually no liquor in them. They are their own type of alcoholic beverage. Hard seltzers are almost always around 4% to 5% alcohol by volume.
However, be sure to check the label because, occasionally, these drinks contain a higher amount of alcohol. Hard seltzers usually contain around 100 calories and minimal carbohydrates, and most are gluten-free. The carbonation in hard seltzers makes them an excellent easy-drinking alternative to beer and wine, which can both be heavier.
Let’s break down the steps to making a hard seltzer so you can understand exactly what you’re drinking.
Which hard seltzer is made with tequila?
A key figure in the booming RTD industry, High Noon is betting big on tequila with its newest release. (Photo: High Noon) High Noon is finally moving beyond vodka with the release of High Noon Tequila Seltzers. The best-selling brand has just debuted an 8-pack of tequila seltzers across the United States containing lime, grapefruit, passionfruit and strawberry flavors selling at a retail price of $21.99.
The move comes on the heels of an industry-wide shift toward ready-to-drink (RTD) beverages made with distilled spirits, a trend that High Noon arguably single-handedly popularized. While hard seltzers like White Claw and Truly are made with malt liquor, High Noon has used vodka (and now tequila) since its inception in 2019.
The move paid off. High Noon was Drizly’s single best-selling RTD brand in 2021 by a huge margin; in fact, their products comprised seven of Drizly’s top ten best-selling RTDs that year. Now, High Noon is positioned to do well within a changing market.
- A recently commissioned IWSR Drinks Markets Analysis forecasted that demand for RTDs will continue to grow until 2026, at which point they are projected to outpace the popularity of hard seltzers.
- Other brands have been forced to play catch-up.
- Truly recently announced a ” brand refresh ” that included the return of Truly Vodka Sodas and other cocktail-inspired flavors.
White Claw announced a similar series of moves in January, releasing a set of White Claw “Triple Wave Filtered” Vodkas and announcing a yet-unreleased line of White Claw Vodka Sodas. White Claw’s new vodka-centric offerings. (Photo: White Claw) Nonetheless, High Noon will likely face tough competition in the rapidly expanding tequila RTD market. Topo Chico, Fresca, Playboy, Boston Beer Company, Stone Brewing and even professional boxer Canelo Alvarez have all announced investments in their own RTD brands over the past year.
What seltzers are 8% alcohol?
Bud Light Platinum Seltzer, White Claw Surge, and Truly Extra – Image source: PR Newswire Alcohol content: 8% ABV While the majority of hard seltzers keep a lower ABV of 4%-6%, three of the top-selling hard seltzer brands offer a high-ABV line of flavors. These flavor lines are Bud Light Platinum Seltzer, White Claw Surge, and Truly Extra, each of which have an ABV of 8%.
Bud Light Seltzer was the first brand to offer this. In September 2020, Bud Light released an 8% ABV Platinum Seltzer. These hard seltzers came in three flavors, Wild Berry, Citrus, and Blood Orange. These drinks have 5 grams of carbs and 3 grams of sugar, which is slightly higher than Bud Light Seltzer’s lower ABV offerings (but by no means high).
Truly and White Claw Hard Seltzer launched their own 8% ABV lines close to the same time in 2021 (March and April, respectively). White Claw Surge has two flavors, Blood Orange and Cranberry. Truly Extra revamped and replaced its two original flavors in 2022, now offering new flavors, Pineapple Orange and Berry Blast.
How many shots of vodka are in a hard seltzer?
FAQs – How many cans of Truly is equal to a shot? One can of 12 oz. Truly (345ml), with an ABV of 5%, is equal to one shot of 1.5 oz. hard liquor, with 40% ABV. Will a can of Truly get you drunk? Yes, a can of Truly can get you drunk if your tolerance is low.
- A can of beer or a shot of liquor can make you drunk quicker if you’re not used to consuming any alcoholic drink.
- Is Truly a beer or a hard seltzer? Truly is not beer but a hard seltzer.
- Many hard seltzer beverages are aimed at health-conscious drinkers as a lighter, more refreshing alternative to beer.
But how much alcohol a Truly hard seltzer contain is on par with that of standard drinks and beers.
Is truly vodka or tequila?
TRULY $21.49 12oz From the makers of your favorite hard seltzer comes NEW Truly Vodka Seltzer: six-times distilled vodka, real fruit juice, and premium flavors for an elevated drinking experience. Perfectly balanced for a seltzer that’s crisp, clean, and delightfully refreshing.
Is truly made with tequila?
The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase of any products or services through an affiliate link to the retailer’s website. Truly has been in the hard seltzer game for years, giving us everything from an iced tea and hard seltzer hybrid to hard seltzer lemonade, a line of boozy ice pops and have even opened a hard seltzer taproom,
- This year, the brand is starting 2022 with a brand-new drink: margarita-style hard seltzers,
- A bubbly take on the traditional margarita, the seltzers come in four flavors, including classic lime, strawberry hibiscus, watermelon cucumber and mango chili.
- All are made with real lime juice, real agave nectar and sea salt, and have 5.3% alcohol by volume, 110 calories, 1 gram of sugar and are gluten-free.
Truly tested more than 100 recipes before choosing the four flavors. With the addition of these new flavors, Truly now has 32 hard seltzers, so even if margaritas aren’t your thing, you’re bound to find something you like. You can find the new seltzers in stores nationwide now in a 12 pack. Truly While new for Truly’s hard seltzer lineup, Jose Cuervo launched a tequila-infused hard seltzer last summer. The Playamar Hard Seltzer comes in four flavors — lime, grapefruit, mango and black cherry — all with 90 calories and 4.5% ABV per 12-ounce can.
Cutwater Spirits also has a tequila soda and Tequila Paloma, which is made with grapefruit soda. If you don’t want your tequila in a soda, they also have canned margaritas without the seltzer that have an ABV of between 10-12.5%. You’ll find a traditional margarita as well as flavors like mango, peach and strawberry.
The brand also has cocktail popsicles, which come in four flavors including tequila margarita, and canned Long Island Iced Tea which also has tequila in it and comes in at 13.2% ABV. Just like a usual Long Island Iced Tea, it also includes vodka, rum and gin. Cutwater Spirits Do margaritas top your list of favorite cocktails ? This story originally appeared on Simplemost, Checkout Simplemost for additional stories. Copyright 2023 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Can you get drunk off truly?
Indeed, there is alcohol in a Truly hard seltzer, but how many Truly’s to get drunk? Depending on the person, a couple may work, or it might take an entire case. One can of Truly does not hold a high percentage of alcohol volume, but many rely on this drink to get drunk.
What percent vodka is truly?
Wild Berry Vodka
Nutrition Facts Per 1.5oz Serving | ||
---|---|---|
30% abv | 99 Cal | 6.9G carbs |
Gluten Free |
Is truly vodka strong?
Truly Flavored Vodka Overview –
Spirit: Flavored Vodka, Strawberry Lemonade, Pineapple Mango, Wild Berry Owned By: Boston Beer Company Distilled By: Suntory Beam ABV: 30%, 60 proof Price: $18
There are a couple of things to note here. First, is that Truly Vodka is produced in partnership with Beam Suntory. Beam Suntory is a alcohol and spirits conglomerate that includes whiskeys such as Jim Beam, Maker’s Mark, and Knob Creek, The vodkas they produce include Effen and Pinnacle, however, there are many many other brands under their umbrella.
Truly is not included as one of their brands as they do not own it. They simply distill the vodka. Similar to Pink Whitney, Truly Flavored Vodka comes in at 30% ABV. This gives it some versatility as it’s not as strong as most vodkas, but it’s stronger than most liqueurs. This brings into question, what is the best way to drink Truly Flavored Vodka? We’ll answer that shortly.
A 750ml bottle of Truly Vodka costs just around $18. While it’s certainly not expensive, I think it’s more than it should be. Tito’s Vodka is cheaper than that, more popular, and has more alcohol.
Does seltzer have a lot of alcohol?
The alcohol content in most hard seltzers is between 4% and 6% ABV, but it can go up to 12% depending on the brand. (ABV means ‘alcohol by volume,’ and it measures how much alcohol is in a drink). For comparison, here is the general alcohol content in other popular drinks: 12 oz of beer, 5% ABV.
What ingredients are in truly hard seltzer?
Ingredients – Filtered Carbonated Water, Alcohol, Natural Flavors, Cane Sugar, Citric Acid, and Sodium Citrate.
Is there vodka in White Claw?
White Claw is not vodka or beer. – White Claw has been compared to everything from vodka soda to the new IPA, It’s neither of these things. White Claw is a flavored malt beverage (FMB). It’s made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor,” a brand representative tells VinePair.
Do Smirnoff seltzers have vodka in them?
Innovative. Smirnoff Seltzers are blends of Smirnoff vodka, sparkling water and a burst of natural flavours.
Can I put vodka in hard seltzer?
Blending – The other way to make alcoholic seltzer is to blend: Take a clear spirit, such as vodka or Everclear, and mix it with water until you hit the 4.5-6% ABV range, where most of the commercial hard seltzers fall. “It’s straightforward math once you know your base alcohol,” says Goodrich.