Fireball Cinnamon malt-based is 33 proof ( 16.5% alcohol by volume) and Fireball Cinnamon wine-based is 42 proof (21% alcohol by volume).
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What percent alcohol is a shot of Fireball?
FYI, Those Mini Bottles of Fireball Sold at Gas Stations Aren’t Actually Whiskey In April 2021, a columnist for the Albany-based newspaper, The Times Union, that liquor store owners were “pissed” that supermarkets, convenience stores, and gas stations had started stocking mini-bottles of Fireball — despite the fact that in New York state, only liquor stores are allowed to sell spirits.
- But that’s because what was selling in gas stations isn’t actually Fireball at all.
- David Becker / Getty Images As writer Steve Barnes explained, those single-serving bottles, which often retail for under a dollar, are called Fireball, and they aren’t the same product as Fireball Cinnamon Whisky.
- The difference between the two drinks is that Fireball Cinnamon is actually a malt-based beverage with 16.5% alcohol by volume (ABV), while Fireball Cinnamon Whisky is whisky-based and has an ABV of 33%.
“The labels look almost identical,” he wrote. “That is intentional.” Those two beverages — and their similar-looking labels — are now the subject of a class-action lawsuit. Lead plaintiff Anna Marquez has sued Sazerac Company, Inc, which makes and markets Fireball.
Marquez saw a “huge” display of Fireball Cinnamon at a gas station and wondered if the station was “doing something they’re not supposed to be doing.” The reported, the basis of Marquez’s lawsuit is that those little bottles of Fireball Cinnamon are misleading because of the products’ branding and the wording on the label.
The legal filing notes that the “bottles appear identical but for the word ‘Whisky’ on the front label” and that Fireball Cinnamon’s label describes it as a “Malt Beverage with Natural Whisky & Other Flavors and Caramel Color.” “Using the words ‘With Natural Whisky & Other Flavors’ is a clever turn of phrase because consumers who strain to read this will see how it ‘Natural Whisky’ is distinct from ‘Other Flavors,'” the lawsuit reads.
“They will think the product is a malt beverage with added natural whisky and other flavors. What the label means to say is that the product contains ‘Natural Whisky Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.” As a result, the lawsuit says that Marquez is “unable to rely on the labeling of not only this product but other flavored malt beverages which use the names of distilled spirits.” (That line may be a reference to, the 20% ABV version of Southern Comfort.) The lawsuit is seeking “unspecified statutory and punitive damages” for anyone in Alaska, Arizona, Arkansas, Idaho, Illinois, Iowa, Kansas, Mississippi, North Dakota, South Carolina, Utah, or Wyoming who has purchased Fireball Cinnamon.
In the FAQ section of the Fireball website, Sazerac describes Fireball Cinnamon as “malt-based alcoholic beverages that are made using our proprietary recipe, capturing the essence of the Fireball taste experience consumers love.” And in response to a question about how one can tell Fireball Cinnamon from Fireball Cinnamon Whisky, the company says that Fireball Cinnamon can be recognized by “the words Fireball Cinnamon on the front label, without ‘Whisky’.” Whether or not that’s enough of a distinction may be up to the courts to decide.
Can one shot of Fireball get you drunk?
Although there are times when nothing is more desirable than drowning all your sorrows in a comforting bottle of alcohol, on most social occasions, it is best to drink liquor without getting drunk. Hence, it is vital to know how much Fireball to get drunk because people often consider it milder than traditional whiskey.
Will 2 shots of Fireball get you drunk?
Three Shots – Three servings of Fireball will cause tipsiness, and some who have low alcohol tolerance will feel differently. Different people react and get drunk differently, just like a large-bodied man to a medium-weight drinker. However, accumulating three servings is enough to make the drinker feel intoxicated. Read: Top Cinnamon Whiskey Brands
Is Fireball a strong shot?
What does Fireball taste like? – Fireball is very sweet, with a strong finish of cinnamon candy and spicy whiskey. It tastes like liquid Fireball candies. It’s pretty strong, and tastes best when mixed into drinks (though it’s also popular as a shot). How much alcohol is in Fireball? It is 33% ABV (alcohol by volume), which is similar to other flavored whiskeys or liqueurs.
Is Fireball a full shot?
Serving – Fireball is usually consumed as a ” straight shot ” or on the rocks, The Sazerac website says “the cinnamon flavor is often used for shooters but can add character to a mixed drink.” There are, however, various cocktails that use Fireball as an ingredient, and the company has encouraged a variety of such cocktails through its official website and social media channels.
- The Hotter Toddy (with tea, honey, and lemon )
- Ciderball (with hard cider )
- The Drunken Dessert (with hot chocolate )
- The Ultimate French Toast Shot (with Butterscotch liqueur and Baileys Irish Cream )
- The Cinnamon Toast Crunch (with RumChata )
- The F-Bomb (with Red Bull ).
- Dr. Fire (with Dr. Pepper )
The latter energy drink bomb shot may be compared to the Jägerbomb,
Is Fireball a bad hangover?
7. It will give you the worst hangover. – Sugar and spice and everything not so nice. The morning after drinking this nasty concoction should be enough to make you quit it for good.
Is Fireball very alcoholic?
Fireball Cinnamon malt-based is 33 proof (16.5% alcohol by volume) and Fireball Cinnamon wine-based is 42 proof (21% alcohol by volume).
Can you drink Fireball straight?
Can you drink Fireball straight? – Yes, you can drink Fireball straight. While it’s sometimes used as an ingredient in cocktails, Fireball is often consumed as a shot.
Why is Fireball so popular?
How to Watch – Watch Top Chef on Bravo Thursdays 9/8c and next day on Peacock, Catch up on the Bravo App, That’s the introduction that greets when you visit the official website of Fireball Cinnamon Whisky — the insanely popular spirit you probably couldn’t help but notice popping up left, right, and center at your local bar over the last 10 years.
The Canadian-born, flavored whiskey originally debuted in the 1980s, but has enjoyed a surge in popularity over the last few years, overtaking Jameson Irish Whiskey, Patron tequila, and even Jagermeister in U.S. sales volume. But how did it happen? In other words: How did a lower-proof spirit that tastes like licking a hot cinnamon stick become the best-selling liquor in decades? There’s not one simple answer.
In 1984, in its earliest stages, Fireball was branded and sold as “Doctor McGillicudy’s Fireball Whisky,” and was available only in Canada until the brand was sold to the Sazerac Company in 1989. For the next 18 years, the Louisiana-based spirits company didn’t do much with it — they didn’t even get rid of the “Doctor McGillicudy” branding.
But in 2007 everything changed. A new marketing campaign and a new name and branding, “Fireball Cinnamon Whisky,” kickstarted sales of the re-vamped liquor as Sazerac pushed aggressively to take control of the spirit market. With a grassroots marketing campaign, Fireball reps visited bars in Nashville, Tennessee and Austin, Texas to give away shots and promote what was essentially flavored schnapps as a cool new go-to shot for college students and partiers in the town.
Once a footprint had taken hold, the marketing moved onto other college towns to spread the cinnamon-soaked gospel. By 2011, Fireball was selling 45,000 cases a year and racking up around $1.9 million in shelf sales. Two years later, it would top $61 million,
- Neither of those numbers account for bar purchases, either.) IRI, a research group that tracks analytics, estimates that by 2014 the brand was doing more than $800 million in sales both off the shelf at liquor stores, and in the bar.
- So again, why so popular? The jury is out on any single factor that can account for the massive growth.
One reason could be that at only 66 proof, it’s much easier to take a shot of Fireball than of your more traditional (read: actual) whiskeys. Another could be that it’s readily available. and that a cinnamon after-taste is far preferable to the aftertaste of a shot of vodka.
Maybe it’s because Fireball is relatively cheap compared to other bottles of spirits. Maybe people like the little fire demon on the label. Maybe the fact that it’s popular is, in-turn, making it more popular. Or maybe it’s some combination of them all: A perfect storm of availability, affordability, and likability that is more-often than not the secret recipe for any product’s long-term success.
And other brands have taken notice. Brown-Forman Corporation, the company behind Jack Daniels, noticed Fireball’s success and released its own cinnamon-toasted liquor, Jack Daniel’s Tennessee Fire, The 66-proof cinnamon blended whiskey and it’ bright red and gold branding could be said to bear a striking resemblance to Fireball.
So much so that Sazerac filed a lawsuit against Brown-Forman when they used “Fireball” as an ad word on Google, claiming that using the term for advertising infringed on Fireball’s trademark. (The parties settled the suit out of court). But now after years of dominance, could the cinnamon-whiskey train finally be losing steam? Yes, it seems.
A 2015 Fox Business report quoted an expert who estimated that the high-water mark for cinnamon whiskey sales was likely going to hit within the next 12 to 24 months. and he appears to have been right. While there’s no doubt the incredible boom from the previous decade was unsustainable — new growth has been slowing down over the last two years — Fireball is unlikely to stop being a billion-dollar brand anytime soon.
How many beers is a shot of Fireball?
How many shots are equal to one beer? – According to science one 12 oz (354 ml) beer with 5% ABV equals one shot of 40% ABV alcohol because they contain the same amount of ethanol.
Is Fireball actually whiskey?
Is Fireball Whiskey? – There are actually two different products marketed as Fireball. The flagship product, and the one you’ll find all over the brand’s website and social media channels, is Fireball Cinnamon Whisky, It’s a 33% ABV (66-proof) liqueur made with a mix of Canadian whiskey, sweeteners and natural cinnamon flavoring. Fireball But this is a semantics game, and one not exclusive to Fireball. When you hear “coconut rum,” you probably think of Malibu. But Malibu isn’t technically a rum — it’s a rum-based coconut-flavored liqueur with an ABV of just 21%. Fireball Cinnamon Whisky does contain real whiskey, so it’s not unreasonable to categorize it as such.
Why is Fireball so easy to drink?
Fireball is ostensibly whiskey, but at a much lower alcohol by volume (a mere 66 proof, or 33 percent ABV), and it’s sweetened so it’s very easy to drink, particularly over ice.
Do Fireball shots burn?
Heat It up – Fireball is called Fireball for a reason―it burns. But it’s a good burn, like a stick of Big Red gum or hot cinnamon Altoids. So play into it, and heat up a Fireball cocktail. The best way to do so is in a hot Fireball Apple Cider. Garnish with a cinnamon stick, and you’ll wonder why you haven’t been drinking these your whole life.
How fast does Fireball kick in?
– Alcohol kicks in pretty quick. You’ll typically start feeling the effects within about 10 minutes or so, depending on the strength of your drink and how fast you drink it.
Where is Fireball banned?
Fireball Banned from European Countries Due to High Levels of Propylene Glycol Whiskey sippers and partiers alike, listen up. The word on the street is that Fireball Whiskey has been pulled from the shelves in Finland, Norway and Sweden because of excessive levels of propylene glycol.
- Sounds scary right? Read on.
- Propylene glycol can be used as a more environmentally safe substitute for ethylene glycol, commonly known as antifreeze.
- Am I the only one who had no idea we were drinking antifreeze on Thursday nights? Apparently, this antifreeze in particular is a clear, viscous liquid with a mildly sweet taste, and is used commonly as a sweetener in alcohol.
Specifically, it is used to lower the freezing point of water, and for that reason is also used as an aircraft de-icing fluid, to winterize plumbing systems and as an automotive antifreeze. So in short, we’re drinking the same industrial chemical used in cars, on airplanes and in pipes.
No wonder whiskey makes people a little frisky. Surprisingly, the U.S. Food and Drug Administration has deemed propylene glycol generally safe for consumption. It is used in a wide variety of pharmaceuticals and more recently in e-cigs. You can also find it in a number of foods, including soda, ice cream, icing (uh-oh Betty Crocker, what have you done?), Cool Whip, certain brands of coffee (Dunkin Donuts), Pop-Tarts and margarine.
Gross. In a statement issued Monday, a Finland alcohol monopoly stated that Fireball whiskey was prepared according to North American standards, and therefore did not match the European regulations for proper levels of propylene glycol. The FDA might have deemed this chemical safe for consumption, but apparently Europe knows something we don’t.
Why is Fireball getting sued?
Part 2 — Why Is Sazerac Being Sued Over Fireball? – Sazerac Company According to The New York Times, Sazerac Company is being sued because their labeling of “Fireball Cinnamon” is misleading people to think they’re drinking a “whisky” product when they are not. The lawsuit claims that Fireball Cinnamon is “false and misleading” and the bottles “appear similar” to the original Fireball Cinnamon Whisky. Let’s have a look! Sazerac Company
Sazerac Company Look, if you’re grabbing a mini at a gas station, you can be forgiven for not seeing “whisky” missing from the label. But the legal claim is that it goes beyond that to what’s on the ingredients list — or what’s missing — on Fireball Cinnamon.
- The ingredients on Fireball Cinnamon read, “malt beverage with natural whisky and other flavors and caramel color.” The lawsuit claims, according to The New York Times, that “natural whisky and other flavors” is “a clever turn of phrase” to hide that Fireball Cinnamon does not have whisky in it.
- Maybe? Clearly, the Sazerac Company should have used the good ol’ Oxford Comma here making the ingredients the following “malted beverage, natural whisky and other flavors, and caramel color.” Or, to point a finer point on it, they could have written “malted beverage with natural whisky flavors, other flavors, and caramel color.” Whether you consider this an intentional misrepresentation meant to deceive or just shoddy copywriting is really in the eyes of the beholder.
Certainly, corporations aren’t against tricking the public with intentionally obtuse phrasing. At the same time, Fireball is not known for attracting the most discriminating drinkers, regardless of what they have on the label. The wording of those ingredients and the nearly identical packaging of the two expressions has led to a five million dollar lawsuit against the Sazerac Company.
And with the confusing ingredients list, you can see this going in the plaintiff’s direction. But why even go to court? Sazerac will surely settle, add some commas for clarity, and move on with their billion-dollar enterprise. This is ” barely a speeding ticket ” for a company this big. On the other hand, the label clearly doesn’t say “whisky” on the front of the Fireball Cinnamon product.
And bad punctuation and sneaking wording aside, the ingredients do say “whisky flavors” in a ham-fisted way (if you’ll be so kind as to carry the subject “flavors” back to the modifier “whisky,” which is not great writing and makes for difficult reading).
Is Fireball 40 percent?
What whiskey is—and isn’t – Under in the US, whiskey is any spirit that is distilled from a fermented mash of grains and stored in oak barrels. It typically contains 40% alcohol by volume, also known as 80 proof. There are, of course, exceptions to these rules, as well as federal and local regulations about what constitutes different types of American whiskey such as —but these guidelines generally determine what gets to be called whiskey and what doesn’t.
Fireball Cinnamon (sans whiskey) is made from either malt or wine and flavored to taste like real whiskey. The malt-based beverage is 16.5% alcohol by volume (or 33 proof) and the wine-based product is 21% alcohol by volume (or 42 proof), which puts the concoctions closer to the (about 22 proof) than an 80 proof whiskey.
“Fireball Cinnamon products are genuine malt-based or wine-based alcoholic beverages produced by the makers of Fireball Whisky,” the company writes on its website. “They have been developed using a proprietary recipe, capturing the essence of the Fireball Whisky taste experience consumers love.” Sazerac declined to comment on the pending litigation.
- Even Fireball Cinnamon Whisky—the Fireball with whiskey—has a lower alcohol content than most whiskeys.
- It’s only 33% alcohol by volume (or 66 proof), according to Sazerac’s website.
- But if you’re confused, well, so are we.
- But one thing is certain: Take a shot of whatever Fireball you can find and it’ll make more sense.
: You’ve got to be drunk to understand what’s in Fireball
How much alcohol is in a 50ml Fireball shot?
Fireball Whiskey Mini 50ML $ 0.99 50ML Fireball Cinnamon Whisky is 33 percent alcohol by volume and boasts a natural fiery cinnamon flavor that you will enjoy. It’s available in a 750ml bottle that contains this 66-proof beverage. Out of stock By clicking enter, I certify that I am 21 years of age or older and will comply with all appropriate laws. Always drink responsibily. : Fireball Whiskey Mini 50ML
How many units is a shot of Fireball?
£11.50
Alcohol By Volume | 33 |
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Tasting Notes | Fireball brings sweetness to the palate which is shortly followed with a kick of spicy cinnamon, best served ice cold from the freezer as a shot – whatever happens next is up to you |
Units | 16.5 |