Which Beer Actually Started Out As A Christmas Brew In 1926?

What is the Belgian brew since 1926?

Stella Artois Belgian pilsner Stella Artois TypeManufacturer Country of origin BelgiumRegion of origin, BelgiumIntroduced1926 ; 97 years ago ( 1926 ) 4.6 to 5.2 Style Ingredients, malted barley, maize, yeast, waterWebsite Stella Artois (, French: ) is a beer, first brewed in 1926 by Brouwerij Artois in, Belgium.

What is the origin of Christmas beer?

A Very Merry History of Beer December 26, 2020 | By Emily Schuman For many, the holidays are synonymous with festive beverages of the alcoholic kind. We’re peppered with recommended recipes for cocktails with a holiday twist, eggnog hits the shelves beginning in November, and suddenly breweries are releasing Holiday Ales. The brewing of holiday beer dates back to the Vikings. The concept developed throughout medieval Europe until it became a holiday tradition.

Did Stella Artois really start in 1366?

It’s all in the Name Stella Artois is proud of our rich Belgian heritage. Stella Artois traces its origins to over 600 years ago, to the Den Hoorn brewery in Leuven, Belgium founded in 1366. Stella Artois was born as a Holiday gift to the people of Leuven from the brewery.

The name “Stella” – meaning “star” in Latin – pays homage to the occasion, and a star has been proudly displayed on Stella Artois bottles ever since. Stella Artois is proud of our rich Belgian heritage. Stella Artois traces its origins to over 600 years ago, to the Den Hoorn brewery in Leuven, Belgium founded in 1366.

Stella Artois was born as a Holiday gift to the people of Leuven from the brewery. The name “Stella” – meaning “star” in Latin – pays homage to the occasion, and a star has been proudly displayed on Stella Artois bottles ever since. : It’s all in the Name

Is Stella Artois a Christmas beer?

1926 – In January, the “Stella Artois” name is registered for trademark. The beer is introduced later that year as a Christmas beer, with “Stella” being named after the Christmas star.

What is Belgium’s famous brew?

20. Westvleteren (Special 6°: 6.2%, Extra 8°: 8%) – Made at the abbey of St Sixtus in West Flanders, Westvleteren beers come in several varieties. These two are the most common, dark and full-bodied, sour with an almost chocolate-like taste. Want to put your beer knowledge to the test? Try our world beer quiz,

Who were the first to brew beer?

Did women create beer? Did women create beer? Beer is thought to have been invented by the Sumerians, who lived in what is now Iraq, around 8,000 BC and ancient tablets have been unearthed showing the original brewers were women. The Sumerians even had a goddess of beer, Ninkasi.

Beer was considered the drink of the gods, with Ninkasi both a brewer of the beer and the beer itself. Interestingly, there is archaeological evidence to suggest that when cereal crops were first grown in Neolithic times in Mesopotamia around 5,000 years ago, the grains were used for both baking bread and brewing beer.

Indeed, barley may have been specifically grown for fermentation, and it is likely beer was enjoyed daily before this in Sumeria! There is also another goddess of beer – the Celtic Dea Latis. Worshipped in Roman Britain, Dea Latis was named after the Proto-Celtic word ‘lati’, meaning ‘liquor’, which is what brewers still call water used to brew beer today.

Until the 16th century, when hops first came into use in England and brewing developed into a substantial industry, most ale and beer was still produced by women, known as brewsters. Records from our home town of Faversham in 1327 show all 87 brewers operating in the town were women. The late 18th century saw the decline of brewing as a household art and the rise of the male-dominated ‘beer business’ had begun, with commercial, large-scale brewing.

Women made a brief return to the industry during the First and Second World War, however, when they filled many of the brewery roles typically occupied by men. The past decade has seen radical changes in the industry, with the craft beer revolution prompting a surge in the number of new breweries and variety of beers available.

This diversification of the beer market has attracted a new generation of male – and female – drinkers, keen to experiment with the wealth of new products available. And we aren’t just seeing an increase in the number of women drinking beer. More and more women are pursuing careers in the industry, brewing beer.

: Did women create beer?

What is German beer for Christmas?

12 Biers of Christmas Kalea_Admin 2023-03-10T08:35:14+00:00 The perfect present for all Christmas and beer lovers! This fancy gift box presents a wide variety of German beer styles. Don’t miss out on Dark Bock, Weizen, Smoked Beer, German Pilsner, Zwickl, German Lager, Pale Ale and Maerzen Bavarian Style. The practical handle makes it easy to carry.

What is the 12 beers of Christmas?

Included Beers: Baked Goods, Swagger, Aurora Orangealis, Cosmic Waffle, Blaecorn Yuledragon, Reindeer Games, Royal Standard, Lucha, Coconut Sombrero, One Man Holiday, Burnt Caramel, and of course: Space Cake.

What is the only one beer brewed at Christmas by Austrian brewery?

Did you know Santa Claus is involved with the production of the world’s strongest beer? It’s true and the beer in question is called Samichlaus, which is even named after Santa Claus. Samichlaus, in fact, is brewed only on the 6th of December every year and is then aged for a good 10 months before it is bottled. Samichlaus is brewed only once a year on December 6 Samichlaus originated in Austria, that tiny European country that has the credit of creating a variety of beer varieties, namely the deliciously frothy Marzen, lightly-hopped Pils, a seasonal Bock among others.

The beer is brewed at Castle Brewery Eggenberg in Vorchdorf, Upper Austria. Now to the burning question. Why is Samichlaus only brewed on 6th December every year? Well, its’ St. Nicholas’ feast day. Who is he? Think of him as the patron saint of beer. According to popular legend, Nicholas was a resident of Myra in Turkey and lived sometime in the first half of the fourth century and died between 42 to 350 AD.

He is most famously associated with the Legend of the Three Clerics, where three church scholars were killed by the innkeeper because of a monetary misunderstanding. Nicolas, who was in disguise, is believed to have invoked the god’s name and resurrected the church scholars.

1. Ever since, he became known as St Nicholas and the patron saint of brewers as well as travellers.
2. What makes Samichlaus so high in alcohol you ask? Let’s break it down – the stuff that makes this the world’s strongest lager is the yeast.
3. The yeast churns through the sugar before maxing out at about 10 percent alcohol.

This is when a secondary yeast – a sort of super yeast – came into play to further push Samichlaus to the magic number of 14 percent alcohol. This process takes another 10-14 days before the final product is left to age in cool cellar vats for about 10 months.

Just like Santa Claus, Samichlaus goes into hibernation mode for the next 10 months before awakening again just in time to spread some good old Christmas cheer. If you ever make it Austria or its nearby region during winter and get a chance to sample Samichlaus, look up to the skies for St Nicholas and try the world’s strongest lager.

It’ll be a Christmas gift you won’t forget in a hurry. Images used are for representational purposes only. All images from Unsplash,

What does Stella Artois mean in English?

The Oxford Companion to Beer Definition of Stella Artois The Oxford Companion to Beer definition of Stella Artois is an “international pilsner” beer brand currently owned by Anheuser-Busch InBev and distributed all over the world with an alcohol by volume of either 5% or 5.2% depending on the location.

• Stella Artois is brewed under contract in Australia and the UK but originates from the Belgian town of Leuven where, according to tax records, the Den Horen (the horn) Brewery resided as far back as 1366.
• Although the Stella Artois logo of a horn and much of the brand marketing pays homage to the Den Horen name and the date of 1366, the name Artois was not associated with the brewery until the 18th century when Sebastian Artois, the brewmaster, lent it his name in 1717.

More than 200 years later, in 1926, Stella Artois was released as a limited edition Christmas beer meaning “star.” Having found favor in its native Belgium, it was launched as a permanent beer and, by 1930, was being exported to other European countries.

• Belgium is famous for its distinctive and flavorful ales, so many beer enthusiasts are surprised to find that fairly bland international pilsners account for more than 70% of the Belgian beer market.
• In Belgium, Stella Artois is considered a very ordinary beer at best—the top selling beer in Belgium is its stablemate, Jupiler.

One of the most successful markets for Stella Artois was in the UK during the 1980s and 1990s when its “Reassuringly Expensive” advertising campaign and strong links with cinema established it as the leading premium lager brand, selling 3 million barrels a year in 2001.

However, the Stella star has since waned amid associations with binge drinking, so-called lager louts, and the beer’s unfortunate UK nickname, “wife-beater.” Despite this, Stella Artois remains one of the world’s most popular lager brands and a leading import brand in the United States. It is brewed using hops, barley, maize, water, and yeast.

Ben McFarland : The Oxford Companion to Beer Definition of Stella Artois

Which is the oldest beer in the world?

The world’s oldest continuously operating brewery – The Weihenstephan Brewery can trace its roots at the abbey to 768, as a document from that year refers to a hop garden in the area paying a tithe to the monastery. A brewery was licensed by the City of Freising in 1040, and that is the founding date claimed by the modern brewery.

What is Stella and Guinness called?

This St. Patrick’s Day, give your Guinness an extra kick Hold onto your potatoes, because I’m about to drop an Irish car bomb: Some people don’t care for Guinness. I know, right? Sure, if all you’re used to drinking are pale ales and lagers, a pint of Ireland’s thick, dark stout may sit a little heavy on the tummy.

1. But it’s just not St.
2. Patrick’s Day without it (unless you’re sticking to Jameson, in which case, may you be in heaven a full half hour before the devil knows you’re dead).
3. Even if Guiness isn’t your thing, you can still enjoy it this St.
4. Patrick’s Day.
5. How? Simple: Cut it with a beer or liquor you actually enjoy.

Traditional? Hardly. St. Patrick might laugh you right out of Kilkenny for ordering a Black & Tan on his namesake holiday. But we say on St. Patrick’s Day, you should toast any drink containing Guinness. Much like dark chocolate, Guinness is a beer that tends to go with just about anything, which is why it’s one of the more common ingredient of beer cocktails on local menus.

St. Petersburg’s Three Birds Tavern boasts seven Guinness blends on its drinks menu: Bass, Smithwick’s, Boddingtons, Blue Moon, Yuengling, Stella Artois and cider. We’re partial to the Stella blend, known here as a “Stella in the Dark,” but if you want to keep it traditional, the Smithwick’s Irish red ale is a good way to go.

The brewery is 300 years old and has been part of the Guinness family since the ’60s. The Outpost in Tampa counts nine Guinness mixers on its distinctly Americanized beer blend menu: Yuengling, Magic Hat #9, Shock Top, Sweetwater 420, Stella Artois, Hoegaarden and Abita Purple Haze, as well as two ciders: Angry Orchard and Foxbarrel Pear.

That last one sounded pretty tasty to us, but unfortunately, they were out of Foxbarrel on my visit, so I tried the Angry Orchard. The puckish cider was a little too tart for my taste; the drink was much more cider than stout. Not my favorite, but it did add a little tickle to the tongue, which was a nice little kick.

If you’re down in Sarasota, swing by Pub 32, a strip-mall Irish gastropub with a clean, streamlined atmosphere, but a mighty appealing Irish menu, both in terms of food (Soda bread! Irish boxty! Irish champ!) and drink (two dozen Irish whiskeys, including Jameson Rarest Vintage and Midleton Barry Crockett Legacy, $42 a shot apiece; and nearly 20 more from Scotland and the United States).

1. So you feel you’re in good hands when ordering one of their seven layered beers, all of which use Guinness.
2. Some of the choices are standard (Yuengling, Stella, Smithwick’s), some are up to you (the Happy Irishman is made with your choice of pale ale or IPA; the Dark & Hazy is made with a wheat ale), and a couple are downright unique, including a $10 traditional Black Velvet (Guinness and champagne) and a “Guinness & Black,” which is Guinness served with an ounce of blackcurrant cordial.

That last one is still a meal in a glass, but much smoother, brighter and sweeter than you’d expect a Guinness to be. The nose alone is enough to open your eyes. By now, perhaps, you’re getting a little curious: What CAN’T you blend with Guinness? That brings us to The Pub at International Plaza in Tampa. Subscribe to our free Taste newsletter Get the restaurant and bar news, insights and reviews you crave from food and dining critic Helen Freund every Thursday. But if you’ve been to the Pub, you’re no doubt familiar with their upstairs “Wall of Beer,” offering 20 taps you can pull yourself by purchasing a pay-by-the-ounce card.

What is the nickname for Stella Artois?

Lobbying company tried to wipe out ‘wife beater’ beer references

An international lobbying company tried to remove references to a client’s brand of lager as the “wife beater” from the online encyclopedia Wikipedia.Stella Artois used to market itself under the slogan “reassuringly expensive” but became popularly known in Britain as the “wife beater” beer because of its high alcohol content and perceived connection with aggression and binge drinking.Now, inquiries by the Labour MP Tom Watson have revealed attempts by Portland Communications, which is run by Tony Blair’s former adviser Tim Allan, to improve the brand’s online reputation on behalf of its client, the brewer AB InBev.

Under the user name Portlander10 it removed reference to Stella Artois from the Wikipedia page entitled “Wife beater” and replaced it with a generic reference to lager or beer. Portland also tried to remove the reference to wife beater on the Wikipedia page for Stella Artois.

• But other users spotted the edit and reversed it.
• The user Portlander10 also set up the Wikipedia page for Portland Communications and created links from the pages of Tim Allan and fellow Portland executive George Pascoe-Watson to the Portland Communications page.
• According to Wikipedia records, the IP address 83.244.252.242 – which has been traced to Portland – was the source of a number of other Wikipedia edits.

These included the pages for the Kazakhstan bank BTA and its former head Mukhtar Ablyazov. BTA is a client of Portland’s. Information was added with regard to BTA seeking legal action against Mr Ablyazov for corruption. Mr Ablyazov denies any claims of corruption.

1. On Mr Ablyazov’s page someone using the Portland IP address removed references to the impact Mr Ablyazov’s request for asylum in the UK was having on UK-Kazakhstan relations.
2. A spokesman for Portland did not deny it had made the changes, saying they had been done in an open manner and within Wikipedia’s rules.

: Lobbying company tried to wipe out ‘wife beater’ beer references

Is Stella owned by Heineken?

Origin – In 1717, brewmaster Sebastian Artois purchased Den Hoorn, a brewery based in Leuven, Belgium, where he had previously worked as an apprentice. While accounts vary as to the exact date of the historic brewery’s founding, Stella Artois includes the year 1366 on every label.

• Following Sebastian’s death, the brewery passed to his wife and son, and later to Albert Marnef, the manager of the brewery and a friend of the Artois family.
• In 1926, the brewery released Stella Artois as a limited holiday brew, naming it after the Christmas star (Stella is translated to “star” in Latin).

The beer was a hit and became a regular offering. In 1964, the company began exports of Stella Artois across Europe. Today, Stella Artois is owned by the world’s largest brewer, Anheuser-Busch InBev. Heineken drinkers have entrepreneur Gerard Adriaan Heineken to thank for its success. In 1864, Heineken bought the De Hooiberg brewery in Amsterdam and set out to create the perfect lager. After the brewery was renamed Heineken, a win at the International Maritime Exhibition in 1875 helped propel its sales in the international market, and it soon became France’s most popular export beer.

Which is the best beer in Belgium in world?

Westvleteren Brewery

Industry	Trappist brewery
Founded	1838
Headquarters	Vleteren, Belgium
Products	Beer
Production output	475 kL

Westvleteren visitor’s center Westvleteren ( Dutch : Brouwerij Westvleteren ) is a brewery founded in 1838 at the Trappist Abbey of Saint Sixtus in Vleteren, Belgium, The brewery’s three beers have acquired an international reputation for taste and quality; Westvleteren 12 is considered by some to be the best beer in the world.

What is the oldest Belgian brewery?

Lying in the heart of Itterbeek, on the outskirts of Brussels, Timmermans is the oldest lambic brewery still brewing in Belgium. Its characteristically sour beer has been brewed here since around 1702, and throughout that time Timmermans has remained a typical village brewery.

1. In common with many other Belgian breweries, Timmermans started off as a farm, and was first known by the name of The Mole Brewery.
2. The original brewer, Jan Vandermeulen, took the whole thing in his stride – the farm’s orchard, malthouse and café, together with his responsibilities for the brewery.
3. For that era, you see, this was just a matter of course.

The De Mol brewery was re-named Timmermans at the start of the 20th century. To this day, old lambic is still being brewed here using the spontaneous fermentation method. Tradition has it that no yeast at all is to be added during the brewing process. Instead, the wort cools down and ferments in an open ‘ koelschip ‘ – or shallow basin – allowing it to be ‘contaminated’ with the wild yeast bacteria already present in the air. It is by no means a coincidence that all such breweries are based in the Zenne Valley. This fertile region, just to the west of Brussels, is traditionally known as Belgium’s ‘ gueuze ‘ area. The wild souring bacteria of the valley’s air have become legendary.

1. Which may explain why the Timmermans brewery was acquired by the Anthony Martin Group, the famed Anglo-Belgian drinks company, in 1993.
2. The Martin group was founded by an Englishman who settled in Antwerp in 1909, and has produced and acquired a distinctive beer and soft drinks collection.
3. Since its acquisition by Anthony Martin’s, Timmermans lambic beers have been central to the group’s beer branding, with pride of place in its ‘ Anthony Martin’s Finest Beer Selection® ‘ marque.

Central enough, in fact, that when celebrating the centenary of the founding of the Anthony Martin group – established by Anthony’s grandfather John Martin – the company opened a museum at Timmermans Brewery, in September 2009. It houses a unique display of brewing history, covering one of Belgian most unusual brewing traditions, in the most authentic of surroundings.

What city in Belgium is famous for beer?

Leuven. Leuven, the capital city (and beer capital) of Flemish Brabant, is a small university town right on the doorstep of Brussels

Is Stella the oldest beer?

This week, we search for some of the world’s oldest brands.80% of companies fold after 18 months, the ones that survive average a 50 year life span – then there are the ones that manage to last 100, 300 or sometimes even 600 years. We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366, and the oldest fast food joint that used root beer to attract drinkers during Prohibition. Hymen Lipman wanted to erase a problem. (image source: YouTube) He was in the stationery business, and something had always bothered him. When he wrote with a pencil, he was always searching for misplaced erasers. So he thought, why not put an eraser on the top of the pencil? So he did. You had to sharpen the top of the Lipman pencil to expose the eraser. (image source: teachingauthors.com) As a matter of fact, he embedded the India rubber inside the pencil, taking up 25% of the pencil’s length. So in order to use the pencil and eraser, you had to sharpen both ends. Reckendorfer saw dollar signs in the humble pencil. (image source: geni.com) Reckendorfer must have had visions of untold riches dancing in his head, because $100,000 in 1858 is the equivalent of $2 million today. But Reckendorfer was convinced he was holding a revolutionary invention in his hand. The pencil drew a big lawsuit back in 1875. (image source: pencils.com) In 1875, pencil maker Eberhard Faber started manufacturing built-in erasers, so Reckendorfer sued the company to protect his patent. Unfortunately, the Supreme Court ruled against Mr.

1. Reckendorfer, stating that all Lipman had done originally was combine an eraser, which was a known commodity, with a pencil, which was a known commodity – and the combination didn’t result in a patentable invention.
2. That meant any company could now manufacture pencils with built-in erasers without paying any royalties.

While Reckendorfer lost a considerable fortune, the world gained an invaluable writing instrument. 45,000 words is about half the length of a typical book. (image source: writewellnow.com) The typical lead pencil looks so simple, yet it is capable of drawing a line 35 miles long, the equivalent of 45,000 words. So many of the world’s great companies were hatched as a pencil doodle on the back of an envelope or napkin. The every day product we take for granted – almost 160 years old. (image source: writewellnow.com) In the world of marketing, there are a surprising number of companies that were also nearly 100 years old. There are some companies still in business today that are over 300 years old.

And – there are even a few that have been marketing their products for over 600 years. It takes a special company to survive a century, to weather economic ups and downs and to outlast bitter rivals. What is the magic that makes them the world’s oldest brands According to Forbes Magazine, 8 out 10 new businesses fold in the first 18 months.

That’s an 80% crash and burn rate. Most companies have a life span of 50-60 years. You need a great product, visionary leadership, and maybe most difficult – you need a succession of good leaders over the years. That’s why you have to raise a beer to the companies that not only survive, but thrive. The Stiegl Brewery started the year Columbus sailed. Grolsch started the same year the Dutch founded Manhattan. (image source: bierista.org) But one of the oldest is Stella Artois, which goes all the way back to the year 1366. Stella Artois was originally called the Den Hoorn Brewery in 1366. (image source: stellaartois.com) The company was originally called the Den Hoorn Brewery, and was known for quality taste and high brewing standards. In 1717, a man named Sebastian Artois bought the brewery, and renamed it Stella Artois. “Stella” was the Latin word for “star” – implying quality. Mr. Artois sold most of his earthly belongings to buy the Den Hoorn Brewery in 1717. (image source: stellaartois.com) And that was the Stella Artois story, and it enjoyed a prosperous and fruitful existence for the next 285 years. Stella was hoisted in establishments for the next 285 years. (image source: washingtonlife.com) One day in the early 2000s, Stella Artois made a fateful decision that would have a serious impact on its reputation. It decided to begin selling its beer in supermarkets. After 630 years, Stella Artois met its greatest challenge – supermarkets. (image source: chinadaily.cn) It made sense on paper – supermarkets gave the brand thousands of new selling locations, and the weekly trips to grocery stores might turn into weekly purchases of Stella.

But then an unexpected thing happened. Supermarkets began heavily discounting Stella Artois. They treated it as a loss leader, using it as a way to attract people into the grocery stores, hoping they would spend their money on other more profitable items. With that steep discount, Stella’s typical buyers changed almost overnight.

Suddenly, heavy drinking young men began buying Stella. The price was now cheap – and more importantly – the alcohol content was high. Stella had 5.2% alcohol, versus the usual 4.7%. A high number of these young men were binge drinkers, or soccer hooligans, as the press called them.

• They were prone to anti-social behaviour, and many photographs of vandalism showed the men brandishing cans of Stella Artois.
• When that image spread, three things happened: First, the upper scale market quit buying Stella.
• Second, respectable pubs stopped carrying the brand, because it attracted an undesirable crowd.

And third, the long-time slogan of “Reassuringly Expensive” didn’t make any sense anymore. Stella Artois found itself at odds with its own image – after 630 years of success. Stella Artois was now one of the oldest brands in the world, and one of the most stigmatized. The solution was to reclaim its heritage. So a new advertising agency was hired to rebrand Stella Artois. First, the brewery pulled its brand out of certain supermarkets and low-end pubs. Stella Artois had to re-brand itself to rescue its reputation. (image source: constructiveconsumption) Stella then launched a lower-alcohol content lager, to battle the binge drinker. It also printed a widely distributed “9-step pouring ritual” poster: Old breweries love rituals – as demonstrated in this pouring poster. (image source: itzlori.com) Then the brewery had a special glass designed to pour its lager into – and called it the Stella Artois chalice. The “chalice” was part of Stella’s strategy to reclaim its premium image. (image source: dailybillboardblog) From the new theme line to the new advertising, to the 9-step pouring instructions to the chalice, to the lower-alcohol lager to the rethink of its distribution, Stella Artois convinced the public to look at the beer in a brand new way. (image source: mamas-spot) In Canada, the oldest major brewery was started by a young man from England. His name was John Molson. John Molson was only 22 when he had the idea to start a brewery. (image source: generationinc.com) Remarkably, he was just 22 when he started his brewery on the banks of the St. Lawrence River. And he did it 80 years before Canada became a country. Molson was a man of vision, and built his brewery into a major corporation. Strange to think Molson once owned a bank. (image source: changingvancouver.wordpress) Molson has been closely associated with hockey in this country since 1957, when Senator Hartland Molson bought the Montreal Canadiens, which led to Molson becoming a big sponsor of Hockey Night In Canada. What is hockey without beer? (image source: YouTube) As a marketer, Molson has created some well-known commercials over the years. In the ’60s, a famous Molson Canadian song was created, and was sung by a bevy of stars, including Paul Anka: And of course, Maybe the most famous Molson Canadian commercial of all time is titled “The Rant” performed by none other than Jeff Douglas, co-host of CBC’s As It Happens: It was a commercial that probably made Labatt swallow a little hard back then. Molson Coors is the fifth largest brewery in the world. (image source: niagaramenstour.com) And it all started when a 22-year old had an idea 230 years ago. When it comes to retailers, Canada boasts the oldest store in North America. The Hudson’s Bay Company – established in 1670. Before there was a Canada, there was a Hudson’s Bay Company. (image source: torontoisfashion) It all began when two French fur traders recognized there were riches to be had in the Hudson’s Bay area, but they couldn’t get any backing from French or American interests. The original name would have needed a sign and a half. (image source: stockmarketsreview.com) The charter also granted a million and a half square miles of western and northern Canada to the company. It was more than 40% of the modern nation, and a sixth of North America.

• What’s interesting about that enormous land grant was that Charles believed it was his to give – simply because no other Christian monarch had claimed it.
• So, for all intents and purposes, the Hudson’s Bay Company owned Canada for the next 200 years.
• For much of that time, it issued its own money.
• It built and maintained forts across the country.

Then, in 1870, three years after Confederation, the Hudson’s Bay Company signed a Deed of Surrender, giving up its governmental powers and most of its vast land holdings to the now self-governed Dominion of Canada. In terms of land area, it was one of the largest real estate transactions in history. The Adventurers who started the Hudson’s Bay Company were a tough bunch. (image source: emaze.com) Yet it had a stubborn adaptability. It survived brutal weather, wars between the English and French, and bloody clashes with rival traders. But the Hudson’s Bay Company was still run by a group of tough adventurers, and it provided necessary outposts in the early days of the country.

As the population grew and gold prospectors rushed to the Klondike, the trading posts turned into stores. Over the ensuing years, you could buy apparel at HBC stores, as well as house furnishings, floor coverings, appliances, sporting goods, jewellery, china and whiskey. It was once the largest distributor of tobacco in Canada.

You could rent a canoe from one store and return it to another. You could even get a marriage licence from the Winnipeg location. At one point, HBC owned the Hudson’s Bay Oil and Gas Company. There was a time when your home could be heated by the Hudson’s Bay company. (image source: pinterest.com) Today, there are 90 Hudson’s Bay locations across Canada. From its establishment back in 1670, the company has sold its goods continuously for nearly 350 years. Making it – by far – the oldest retailer in North America. The Bay recently changed its name to harken back to its roots – becoming the Hudson’s Bay Company once again. (image source: canadianfreestuff) When it comes to fast food, what do you think is the oldest company? The answer The idea for A&W was hatched back in 1919. (image source: wikipedia.org) Originally, Roy Allen was in the business of buying and renovating hotels. Mr. Roy Allen – the “A” in A&W. (image source: pinterest.com) One day while arranging a deal in Tucson, Arizona, a pharmacist gave Allen a taste of a new drink called Root Beer, and he was so enamoured with it, he bought the rights to the recipe in 1919. With that, he opened a root beer stand in Lodi, California. Roy Allen’s first root beer stand in Lodi, California, circa 1919. (image source: carlygoogles.blogspot) The stand turned into a success – but the reason why is most interesting. That very year, 1919, the Volstead Act was passed. If you don’t recognize that law, you may know it by its other name: Prohibition. With Prohibition in full swing, Roy Allen used the word “beer” to attract customers to his tavern-like root beer establishment. (image source: pinterest.com) With business booming, he opened a second location in Stockton, California. In 1920, Allen formed a partnership with an employee named Frank Wright, and together they open five more outlets. The first place I drove to when I got my driver’s license was an A&W drive-in in Sudbury, Ontario. (image source: visitlodi.com) They borrowed the idea of bellhops from hotels and created carhops to bring the food out to customers, who ate in the comfort of their cars. With the war over, and automobiles becoming popular, A&W drive-in restaurants thrived in the 1950s. (image source: historicalcolumbusindiana.com) With their famous frosted mugs, the Burger Family, and the Root Bear, A&W today has 800 locations in Canada, and 1,200 in the USA. A&W is still going strong today, with the original product still front and centre – a frosty mug of root beer. (A&W/Foodology) And it all started with a root beer recipe – during the heart of prohibition – nearly 100 years ago. Speaking of drive-in restaurants and automobiles, what do you think is the oldest vehicle still being produced in North America? The answer is the Chevrolet Suburban. The Suburban is the oldest nameplate still in continuous production in North America. (image source: chevrolet.com) During the Depression, the prevailing vehicles for moving people and goods around were car-based wagons. Most of those wagons had wooden siding and canvas roofs, and were easily damaged, so Chevrolet decided to build a steel wagon body mounted on a truck frame. The Suburban’s hauling capacity and comfort level made it immediately popular with families and businesses. They called it the “CarryAll Suburban” and launched the truck in 1935. It was an instant hit with commercial buyers. During the Second World War, Chevy and GMC continued to build Suburbans for military use.

But what really fuelled Suburban sales after the war, was – fittingly – the birth of suburbs. Growing families were leaving city centres for more affordable housing in outlying areas, and they needed spacious vehicles to navigate those sprawling new neighbourhoods. Plus, as the highway construction increased, people could move across the country like never before.

Even though the term SUV was quite a few decades away, the Suburban became the utility vehicle of choice for families. The only Chevrolet still in existence that Louis Chevrolet himself test-drove. (image source: wikipedia.org) Like the Hudson’s Bay Company, the Suburban had a stubborn adaptability. Its design moved with the times, and it also appealed to police fleets, emergency response units, school bus companies, commercial businesses and more. One of the oldest newspapers in the world was started because of the plague in England. (image source: telegraph.co.uk) It’s the oldest automotive nameplate still in production, and it carries the distinction as the only vehicle sold today that was actually tested by founder Louis Chevrolet himself. King Charles II was an entrepreneurial monarch. He started the London Gazette, then ordered the establishment of the Hudson’s Bay Company a few years later. (image source: anglotopia) It was born because of the great plague in Britain. When the disease was ravaging London, King Charles II – the same King Charles who would charter the Hudson’s Bay Company five years later – removed his court from London and relocated to the relative safety of Oxford. Tabasco Sauce owes its start to a failed banking business. (image source: foodbeast) Because he was out of the country’s capital, he ordered the publication of a paper in order to communicate with his subjects. Hence, the birth of the London Gazette – 350 years ago. Edmund McIlhenny had a hot idea that not even the Civil War could stop. (image source: wikipedia.org) Tabasco is actually a brand name. It was developed by a banker named Edmund McIlhenny in 1865, after the Civil War destroyed his financial business. So he began growing peppers on Avery Island, near the eastern salt marshes of Louisiana.

He crushed the peppers, mixed in island salt, added French white vinegar and let the mixture age for 60 days. He then sold his creation in small perfume bottles. McIlhenny chose the name “Tabasco” – which was a Mexican word for “a place where the soil is humid.” It was a humble start – but now people go through 450,000 bottles of Tabasco sauce every day – totalling over 160 million bottles annually.

Every bottle is fitted with a top that only allows one drop at a time – after all, it is hot sauce. And just so you know, each bottle of Tabasco contains 720 drops. The brand has survived for over 147 years in the ultra competitive condiment category. But Tabasco – along with all the other remarkable companies we’ve talked about today – understands the secret to longevity.

• You just have to make the competition sweat As an entrepreneur myself, I know – firsthand – how difficult it is to get a company off the ground, and keep it off the ground.
• When you realize that 80% of new companies fail in the first 18 months, and the ones that do make it usually last for about 50 years – the fact some companies survive for over 100 is remarkable.

Let alone the ones that have lasted over 300 years. Or 600. No company sails effortlessly through time. There are financial headwinds, economic shoals, leadership storms, and a never-ending convoy of hungry competitors eager to torpedo you and take your lunch money.

But in each of the stories today, the companies shared a unique ability to seize surprising opportunities and overcome adversity. A&W saw an opportunity when Prohibition was announced. King Charles II created the London Gazette when the plague forced him out of the city. Then there’s that stubborn adaptability.

The Hudson’s Bay Company survived against all odds to celebrate 346 years. The inventor of Tabasco sauce decided to grow peppers when his banking business failed. And Stella Artois had to solve a serious setback in its 636th year of existence, proving no matter how experienced a company is, it is never immune from pitfalls.

What are the oldest breweries in Belgium?

Lying in the heart of Itterbeek, on the outskirts of Brussels, Timmermans is the oldest lambic brewery still brewing in Belgium. Its characteristically sour beer has been brewed here since around 1702, and throughout that time Timmermans has remained a typical village brewery.

In common with many other Belgian breweries, Timmermans started off as a farm, and was first known by the name of The Mole Brewery. The original brewer, Jan Vandermeulen, took the whole thing in his stride – the farm’s orchard, malthouse and café, together with his responsibilities for the brewery. For that era, you see, this was just a matter of course.

The De Mol brewery was re-named Timmermans at the start of the 20th century. To this day, old lambic is still being brewed here using the spontaneous fermentation method. Tradition has it that no yeast at all is to be added during the brewing process. Instead, the wort cools down and ferments in an open ‘ koelschip ‘ – or shallow basin – allowing it to be ‘contaminated’ with the wild yeast bacteria already present in the air. It is by no means a coincidence that all such breweries are based in the Zenne Valley. This fertile region, just to the west of Brussels, is traditionally known as Belgium’s ‘ gueuze ‘ area. The wild souring bacteria of the valley’s air have become legendary.

Which may explain why the Timmermans brewery was acquired by the Anthony Martin Group, the famed Anglo-Belgian drinks company, in 1993. The Martin group was founded by an Englishman who settled in Antwerp in 1909, and has produced and acquired a distinctive beer and soft drinks collection. Since its acquisition by Anthony Martin’s, Timmermans lambic beers have been central to the group’s beer branding, with pride of place in its ‘ Anthony Martin’s Finest Beer Selection® ‘ marque.

Central enough, in fact, that when celebrating the centenary of the founding of the Anthony Martin group – established by Anthony’s grandfather John Martin – the company opened a museum at Timmermans Brewery, in September 2009. It houses a unique display of brewing history, covering one of Belgian most unusual brewing traditions, in the most authentic of surroundings.

What is the history of brewing in Belgium?

Traces of the first Belgian breweries – In the Mosan region of Belgium there are written records of a brewery in 805 AD. As early as 1074, the brewery of the Abbey of Affligem, now owned by the Heineken Group, was established. The brewery developed particularly well in its early years, as beer was recommended as a protection against the plague.

• Anecdote: At the time, beer was considered to be of better quality than water in Belgium.
• In fact, the production of beer required the water to be heated, which eliminated the bacteria.
• It was therefore very common for children and pregnant women to drink a table beer with a low alcohol content.
• In the 13th century a brewery was established in Villiers-la-Ville where monks first settled in 1146.

Unfortunately, this brewery was destroyed in the 16th century during the Wars of Religion.

What is the oldest brew?

Introduction Weihenstephan was a Benedictine monastery in Weihenstephan, now part of the district of Freising, in Bavaria, Germany. This Bavarian State Brewery Weihenstephan is located at the monastery site since at least 1040. It is the world’s oldest continuously operating brewery.

It is also the ‘mother’ of all the German breweries. There are a range of pale lagers and wheat beers types of beer in Weihenstephan, from a 5.4% Weissbier to strongest 10.5% ABV Infinium, abides by the Bavarian Purity Law to achieve the highest quality standards possible. It also corporate with the scientific centre of the Technical University of Munich for the innovation of the brewery.

This combination of centuries of experiences and state-of-the-art scientific knowledge brings unique and premium quality to Weihenstephan. Source: https://www.youtube.com/watch?v=AB3OvHvmNOM Origin In 724, St Corbinian with 12 companions founded a Benedictine Monsastery on Nahrberg Hill in Freising.

This was the early foundation of the brewery, which was known from a document from a record showing a hop garden pay their 10% to the monastery. This gave us the assumption that the monastery has brewed then. In 1040, Weihenstephan got the license to brew and sell beer from City of Freising. This marked it’s officially a brewery.

After years trouble until 1516, Weihenstephan got its milestone, when the Bavarian Purity Law was issued by the Duke of Bavaria, Wilhelm the IV. That’s the beginning of being as the ‘mother of beer’ of German beer to Weihenstephan. Source: https://www.weihenstephaner.de/en/general/blog/detail/news/weihenstephans-founding-father-the-story-of-st-korbinian/ Milestone 725 Sait Corbinian founded a Benedictine monastery on Nahrberg Hill with 12 companions, as well as the art of brewing at Weihenstephan.768 In a record that a hop garden in Weihenstephan, whose owner was obliged to pay a tithe of 10% to the monastery.

This is the evidence that the monastery has brewed then.1040 The brewery got license from City of Freising. This marked the birth of Weihenstephan Brewery, which can brew and sell beer officially.1085 1085 to 1463, Weihenstephan Monastery was destroyed by fire, famines and earthquake 1516 Baravian Purity Law was issued, which made the frame of Baravian and Weihenstephan beer 1803 The Weihenstephan Monastery was dissolved and the brewery supervised under the royal holdings at Schleissheim.1852 Cooperate with Technical University of Munich to start a new modern brewery 1921 Got the new name Bavarian State Brewery Weihenstephan Brewing Science and Industrialization Weihenshepan is not only the oldest existing brewery in the world, it is also a modern brewery place with Weihenstephan science center of the Technical University of Munich combining a unique tradition and modern brewing culture.

Industrialization makes it possible to produce beer in a large scale. The birth of beer is still tradition from mashhouse, ferment cellar, a storage cellar, filter and bottling. During the process, it uses lots of products of industrialization to make a big scale production.

For example, in mashhouse, they make beer mash from barley/wheat malt and brewing water, which results in the wort. And they bring wort to a boil and add hops. The mechanical reaper and steam engine plays a great contribution in this place. They use automatic filling machine to bottle, label and package the beers in cans or glass botttles, which save lots of labour and time and make the mass production possible.

In brewing science, it cooperates with the faculty for Bewing Science and Beverage Technology at the Technical University of Munich in Weihenstephan to make the most modern development of brewing science. They are well known for their yeast bank, which established in 1940, supplies yeast to breweries all over the world. Source: https://www.weihenstephaner.de/en/our-beers/ Beer Style

		Style	ALC	IBU	Temp	Original gravity
Wheat beer	golden-yellow fine-poured white foam, smells of cloves and impresses consumers with refreshing banana flavour, full bodied and with a smooth yeast taste	Ale	5.4	14	6-8	12.7
Dark Wheat Beer	a beer that perfectly pairs with desserts but also goes well with savory dishes	Ale	5.3	14	6-8	12.7
Light Wheat Beer	perfect thirst quencher for those on the go – cheers!	Ale	2.6	14	6-8	8.5
Non-alcohol wheat beer	right choice after strenuous exercise or playing sports	Ale	0.5
Kristallweissbier	a true jewel of the Bavarian State Brewery Weihenstephan	Ale	5.4	16	6-8	12.7
Vitus	a strong wheat bock – is one of a kind. It has attracted many loyal followers who prefer to enjoy this beer year-round, not only during the traditional season for strong beer	Ale	7.7	17	8-10	16.5
Original Helles	Delicately aromatic though strong in character	Lager	5.1	21	6-8	11.6
Non-alcohol original helles		Lager	0.5	20	6-8	11.6
Pils	a Bavarian pilsner with a pleasant bitterness and a noble hop aroma.	Lager	5.1	30	6-8	11.8
Tradition Bayrisch Dunkel		Lager	5.2	24	6-8	12.8
Korbinian Doppelbock	has a strong character and even more flavor – named after Saint Korbinian to honor the founder of the Weihenstephan monastery.	Lager	7.3	16	8-10	18.3
1516 Kellerbier	is a specialty beer brewed with the rare hop variety Hallertauer Record, a variety now only grown by a single hop farmer in the Hallertau hop cultivation region.	Lager	5.6	25	6-8	12.6
Festbier		Lager	5.8	26	6-8	13.3
Winterfestbier		Lager	5.8	26	6-8	13.3

Source: https://www.weihenstephaner.de/en/our-beers/ As the oldest brewery in the world, Weihenstephan takes the tradition way for most of the beer, which is mostly concentrated on wheat-based beers. These beers are ale, which are top-fermented beers.

• Weihenstephan’s ale is German version, which is made of wheat or rye.
• In many cases, wheat must occupy at least 50% of total grains in German version, which makes them cloudy cloudy due to high levels of wheat proteins.
• It also develop good larger as its development, which is a bottom-fermented beer to adapt consumers’ attitude to crisp flesh taste, such as 1516 Kellerbier, Pils, Tradition Bayrishch Dunkel and strong alcohol Korbinian Doppelbock, as well as for festival celebration beer, such as Festbier and Winterfestbier.

Lager was first started in the 1500 or 1600s in Germany and got popularity by 1860. It uses bottom-fermenting yeast in low temperatures. WWWI and WWII era World War caused a significant decline to brew industry and many small breweries closed during the war, because of the shortage in manpower, which men had to go to the field instead of factories; material and equipment used for brewing, which were used by the governments in the war, and grains, which were shortage during the war.

In addition, the enforcement of alcohol restriction also had impacts on brewing industry. German beer had its peak around 1900. The next 40 years was not so good. WWI was a disaster to German economy, which impacted the basic living conditions to German and resulted in the decline of beer too. Although Weihenstaphan was the oldest brewery in the world, it couldn’t escape of this macro impact.

First World War was a turning point to the whole alcohol industry in western world, and this impact lasted for decades later. In the Second World War, this happened again and attack the brewing industry once again. Weihenstephan got attacked but it survived.

Globalization and Consolidation Weihenstephan doesn’t put much effort in the globalization and consolidation of brewery industry. Around 1000 years ago, it’s a monastery brewery of the Benedictine monks. It is owned by the government of Bavaria, operating as a state directed enterprise with the name Bayerische Staatsbrauerei Weihenstephan (Royal Bavarian State Brewery).

As the oldest brewery in the world, it is the treasure of Bavarian. The ownership was past to the Bavarian government since 1803 when the former Weihenstephan Abbey in Freising, Bavaria was dissolved as part of a larger wave of German secularization. The name has been used since 1921. Source: https://www.weihenstephaner.de/ Marketing and Branding It doesn’t put much effect on marketing and branding building. Its reputation of the oldest beer in the world is basically only known to the beer lovers. As the oldest brewery in the world, Weihenstephan has been very confident and proud in its products. Source: Weihenstephan To Launch Cans in US Market 2021 | Mass Brew Bros Modern Era As the oldest brewery in the world, Weihenstephan has great responsibility in the development in the brewery trend. Its focus is on the technical development of beer. The location of the brewery is on the Weihenstephan hill, which is surrounded by Weihenstephan science center of the Technical University of Munich.

• This gives it the opportunity to combine the tradition and brewing culture of centuries with the most modern technology to brew a variety of beers with highest possible quality.
• It also provides guided beer tour in the brewery for let people interested know more about their products, process, and history.

The tour starts from the brewery’s former machine house as the origin of beer and finish with a beer-tasting to try its various beer. During the process, the visitors can enjoy a 1000-year of history about the oldest brewery of the world and art of brewing. Source: https://www.weihenstephaner.de/en/our-brewery/brewery-tour/ Knowledge Checks References: Munich Breweries, their history – their beers, http://www.europeanbeerguide.net/munibrew.htm The Oxford Companion to Beer definition of Weihenstephan, https://beerandbrewing.com/dictionary/4vBYZDWtDt/ https://www.weihenstephaner.de/en/our-brewery/ http://winewarehouse.com/weihenstephaner-oldest-brewery-world/ https://alesessions.com/2021/03/15/weihenstephan-the-worlds-oldest-brewery/ https://en.wikipedia.org/wiki/Weihenstephan_Abbey https://en.wikipedia.org/wiki/Bayerische_Staatsbrauerei_Weihenstephan

What is the oldest beer bar in Belgium?

Café Vlissinghe – One such place is Café Vlissinghe in the St. Anna district. Founded in 1515, Vlissinghe is the oldest tavern in Bruges at 505 years young. It’s also one of the more charming places you’ll find for a drink in a country renowned for its charming drinking establishments, the kind of place that didn’t adopt modern beer taps and towers until the 1960s.

Prior to that, the publican had to go to the cellar to tap each beer from the barrels stored there.) Old portraits and engravings line the walls underneath a ceiling held aloft by heavy wooden beams, and an old-fashioned heating stove exudes good will. Legend has it that the first owners of Café Vlissinghe, “Old Teunis and his wife,” lived to be a hundred years old and died on the same day.

Their portrait still hangs on the wall to the far upper-right of the fireplace. An oil-on-wood painting in the arch above the entry to the dining room bears witness to the region’s maritime history while offering hints about whence the building’s original proprietors came (Vlissingen in the Netherlands). Meals are hearty and satisfying, running the gamut from simple bistro food like quiche, spaghetti, and croque monsieur to scampi salad and tapas with boudin blanc. The beer menu here isn’t as extensive as it is at places like ‘t Brugs Biertje on the other side of town, but it covers all the national greatest hits with a sprinkle of local flavour (Halve Maan, Fort Lapin). A relative newcomer to the Bruges beer scene, Fort Lapin is located just north of Bruges’ town center. Fort Lapin’s tart and dry No.5 Kriek is not as complex as a wild-fermented kriek, but it delivers a hibiscus-like zing along with a fresh cherry character.

1. If you’re looking for a refreshing alternative to the fruit bombs sold by Lindemans, this fits the bill on a warm day.
2. When you’re done soaking up the ambience of Vlissinghe, be sure to explore the quiet alleys of St.
3. Anna along with the windmills along the canal before returning to the center of the action.

*** Over the coming months I’ll be posting several short vignettes about my favourite beer cafes in Belgium. Check back periodically for ideas to put on your list — and leave a message in the comments letting me know which Belgian beer café is your favourite!