Background – Originally called Bellyslide Belgian White, the beer was created by Keith Villa, a brewer at the Sandlot Brewery at Coors Field, Denver, Colorado (owned by the Molson Coors Brewing Company ), where it is still brewed today. Blue Moon is also brewed at the Molson Brewery in Montreal, Quebec, Canada, which can be sold in the US depending on location and supply from other manufacturing facilities, as well as be exported to Europe,
- Blue Moon Brewing Co.
- Is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors,
- The grain bill for Blue Moon includes malted barley, white wheat, orange peel, coriander and oats —and is usually served with a slice of orange, which its brewmasters claim accentuates the flavor of the brew.
Available in cans, bottles and kegs, Blue Moon has 5.4% alcohol by volume, In Minnesota, the alcohol content of all Blue Moon beers bought in grocery or convenience stores is 3.2% alcohol by weight (approximately 4.0% alcohol by volume), Blue Moon Brews and seasonal brews sold in liquor stores are 5.4% by volume.
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Where is Blue Moon beer made?
Come see what’s brewing – Our brewery story started at Denver’s baseball Stadium, Coors Field in 1995. It was here where our Belgian White Belgian-Style Wheat Ale was born. The Sandlot brewery, located behind the Right Field Stands at the Stadium continued brewing artfully crafted beers for more than 20 years gaining fans across Denver and the world.
Is Blue Moon brewed in Belgium?
Blue Moon has a secret Canadian identity. – In Canada, Blue Moon is called Belgian Moon, The reason is difficult to pin down. When VinePair investigated the double identity in 2018, we learned that a series of trademark issues complicated the beer’s Canadian release.
Is Blue Moon beer American made?
The Oxford Companion to Beer Definition of Blue Moon Brewing Company The Oxford Companion to Beer definition of Blue Moon Brewing Company was started in 1995 by Keith Villa, PhD, brewmaster, and Jim Sabia, marketer, as a craft-beer operating unit of the Coors Brewing Company (now called MillerCoors), headquartered at the Sandlot Brewery at Coors Field in Denver, Colorado (later renamed the Blue Moon Brewing Company at the Sandlot).
See, The name stems from the vision that unique, great- tasting beers come into existence only once in a blue moon. All products were developed and tested at the Sandlot Brewery. Originally, four products were offered including Belgian White, Nut Brown, Honey Blonde, and a seasonal autumn ale called Pumpkin Ale.
Over the years, the multiple offerings were discontinued in order to concentrate on the company’s biggest seller, Blue Moon Belgian White, also simply referred to as “Blue Moon.” This is a version of the Belgian witbier style, packaged, unfiltered, and flavored with orange peel and coriander.
- See, Through national distribution, a low-key marketing effort and consumer self-discovery, by 2009 Blue Moon Belgian White grew to become the single largest craft or pseudo-craft brand in the United States.
- Blue Moon also helped to popularize the Belgian White style of ale and to introduce American consumers to Belgian styles of beer.
Blue Moon was brewed in Utica, New York, from 1995 to 1997. Production moved to Cincinnati, Ohio, from 1997 to 1999, then to Memphis, Tennessee, from 1999-2001 and, from 2003-2008, to both Montreal, Canada, and Golden, Colorado. In 2008 production was moved to Eden, North Carolina, and Golden, Colorado.
Where is Blue Moon beer bottled?
EXPLORE THE RiNo BREWERY – Our US Brewery is located in the Trendy RiNo district of Denver, Colorado. As a hub for creativity and innovation it’s a place teeming with artists, designers and of course brewers. Our beer list offers 20+ tap handles showcasing our fan favourites as well as experimental beers that can only be found in RiNo.
Is Blue Moon beer British?
Blue Moon Beer Blue Moon Beer Blue Moon Belgian White is a Belgian-style witbier brewed by MillerCoors under the name Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado. £ 1.89 Add To Basket Read description on the product for health warnings. Drink Responsibly, Over 18s only, for further health information Visit drinkaware.co.uk.
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Who manufactures Blue Moon?
Background – Originally called Bellyslide Belgian White, the beer was created by Keith Villa, a brewer at the Sandlot Brewery at Coors Field, Denver, Colorado (owned by the Molson Coors Brewing Company ), where it is still brewed today. Blue Moon is also brewed at the Molson Brewery in Montreal, Quebec, Canada, which can be sold in the US depending on location and supply from other manufacturing facilities, as well as be exported to Europe,
Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors, The grain bill for Blue Moon includes malted barley, white wheat, orange peel, coriander and oats —and is usually served with a slice of orange, which its brewmasters claim accentuates the flavor of the brew.
Available in cans, bottles and kegs, Blue Moon has 5.4% alcohol by volume, In Minnesota, the alcohol content of all Blue Moon beers bought in grocery or convenience stores is 3.2% alcohol by weight (approximately 4.0% alcohol by volume), Blue Moon Brews and seasonal brews sold in liquor stores are 5.4% by volume.
Is Belgian moon Belgian?
Belgian Moon – $7.75 Pint | $20 Jug Blue Moon Belgian White is a Belgian-style witbier brewed by MillerCoors under the name the Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado. A wheat beer brewed with Valencia orange peel for a subtle sweetness and bright, citrus aroma. Pairs excellently with our Flat Breads dish << Go Back Category: Beer
Are Belgian and Blue Moon the same?
Blue Moon, a Belgian-style wheat ale brewed by MillerCoors, is noted by market researchers as the most successful “craft” beer in the country. Often served in a tall glass that bows at the top, allowing for a thick, frothy head garnished with a wedge of orange, the beer is eye-catching, aromatic, and ubiquitous,
It’s brewed with orange peel and coriander, creating those overpowering witbier characteristics you either love or hate, In the bottle, it’s also labeled with a blue moon on it. Unmistakable, right? Not exactly. If you try to order a Blue Moon in Canada, you might get some weird looks. Although the same beer is sold in Canada, it doesn’t have the same name.
American Blue Moon is called Belgian Moon north of the border. The reasons for this are complicated and require a bit of understanding about Blue Moon’ s similarly complicated history. Since its inception in 1995, Blue Moon has gotten flack for describing itself as ” Belgian,” which it isn’t.
It’s Belgian-style, sure, but it is American, It’s also come under fire for positioning itself as a small or independent brewing company. It is and always has been brewed by Coors, now MillerCoors, now a division of the multinational Molson Coors. The beer originally launched as Bellyslide Belgian White at the SandLot Brewery, a Coors brewery on Coors Field in Denver.
Don’t Miss A Drop Get the latest in beer, wine, and cocktail culture sent straight to your inbox. In Blue Moon’s second decade, somewhere between Miller suing Molson and Molson merging with MillerCoors, the beer started to be sold in both Canada and the United States.
When it launched in Canada, it did so under the name Belgian Moon, The origin stories posted on both websites are identical, as are the beers’ ingredients and their visual brandings save for that one word. Press releases celebrating the Canadian launch circa 2015 did not address the name change. So. What happened? A spokesperson for MillerCoors told us this: “Blue Moon Belgian White is called Belgian Moon in Canada in order to differentiate ourselves from Labatt Blue beer, a lager-style brew that is widely known in the region.
When introducing our Belgian-style brew in Canada we wanted to ensure that drinkers were aware that Belgian Moon (Blue Moon) is a crafted Belgian White-style beer.” We like to think Canadian consumers are smarter than that, so we dug a bit deeper into Blue Moon’s history and found another answer.
- According to Jordan St.
- John, a Canadian beer writer, beer judge, and Cicerone, it all stemmed from negligence on Coors’ part to register the Blue Moon trademark.
- Although Blue Moon the beer was created in 1995, he writes, Blue Moon the brand wasn’t trademarked until 2006 – and not by Molson Coors.
- According to records over at the Canadian Intellectual Property Office (CIPO, hereafter), no one registered Blue Moon until 2006,” St.
John writes, “Unfortunately for Blue Moon, it wasn’t Molson Coors. Molson and Coors only entered into partnership in 2005 and apparently it didn’t occur to them at that time to register their trademarks in both countries. This is incredibly poor oversight.” Instead, a company called 2008474 Ontario registered the Blue Moon trademark.
- And Blue Moon isn’t the only American beer name it snagged — the Ontario-based company, also known as Amsterdam Brewing Company, also registered ” Firestone ” and ” Fat Tire ” in Canada.) In 2011, St.
- John continues, MillerCoors finally got around to registering the Blue Moon trademark in Canada.
- By 2013, MillerCoors had managed to secure the registration of the trademark from 2008474 Ontario.
Guess who’s listed as the opponent in that case? Labatt Brewing Company. If the Blue Moon trademark was secured by MillerCoors in Canada in 2013, then by 2015 it should have been able to call the beer Blue Moon in Canada too, right? Unfortunately not, writes St.
- John. In a fight to distribute its own brands in Canada, Miller had sued Molson before MillerCoors had registered the Blue Moon trademark.
- So, he sums up, “Miller owns a portion of the Blue Moon trademark in Canada and due to their infighting with Molson, we get Belgian Moon.” In other words, Blue Moon is Belgian Moon in Canada because a Canadian company trademarked “Blue Moon” before Coors did.
Now, even though MillerCoors had gained ownership of the Blue Moon trademark in the U.S. and Canada by 2013, because of internal conflict between Miller and Molson, the beer was released as Belgian Moon, and remains as such. (Another fun fact: Although the origin story of Blue Moon says the recipe was inspired by brewmaster Keith Villa’s brewing education in Belgium, the orange wedge was not a cultural appropriation.
What’s the difference between Blue Moon and Belgian moon?
Is Blue Moon and Belgian Moon the same? – Yes, Blue Moon and Belgian Moon are the same beer. Blue Moon is the name used in the United States, while Belgian Moon is the name used in Canada. This beer is a Belgian-style witbier brewed by MillerCoors under the name Blue Moon Brewing Company.
Is Blue Moon beer imported?
Domestic Beers – The United States is where domestic beers are made. This means that any list of beers made in the United States should include well-known brands like Miller, Budweiser, Coors, and Michelob. Depending on its color, beer can have a wildly different flavor.
- The pale-colored beers have less alcohol and are made with pale grains.
- This changes the taste of the beer so that it isn’t as strong.
- Bud Light, Blue Moon, and Coors Light are all examples of these kinds of beers.
- Interestingly, Bud Light Platinum has one of the highest alcohol levels in light-colored domestic beers.
People also wonder if Blue Moon is considered a domestic beer, and yes, it is. MillerCoors (now MolsonCoors) from the United States and Molson Coors in Canada produce this wheat ale. Bitterness is a part of beers that have been brewed for longer. People have said that these beers taste bitter and strong, like black coffee.
Budweiser (even though Labatt’s brewery in Canada acquired the license to make Budweiser in the 1980s)Coors Blue RibbonMichelob Pabst BuschMiller
You can also steam crabs and shrimp in domestic beer and grill brats on the grill. Fans of imported beer could probably say the same thing. Here are some great imports:
Labatt BlueStella Artois European pilsners like Heineken, Becks and Lowenbrau.British ales like Harp, Bass, and Guinness (an Irish-British merger that happened in 1997) are very popular.Corona, Dos Equis, and Tecate are all Mexican beers.
Why is Blue Moon beer orange?
Belgian-Style Wheat Ale – A wheat beer brewed with orange peel for a subtle sweetness and bright, citrus aroma. Our Twist Orange Peel and Coriander Garnish Ritual Blue Moon® Belgian White Belgian-Style Wheat Ale is garnished with an orange slice to heighten the citrus aroma and taste. Previous Next
Where is Blue Moon brewed UK?
Blue Moon is a Molson Coors beer and brewed in Burton on Trent!
Is Blue Moon best beer?
The beer has won some impressive awards. – Getty Images Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer. Manager of Beer Education at MillerCoors, Daniel Imdieke, is also a certified Master Cicerone — the equivalent of a sommelier in the beer world — of which there are only 16 in the world.8
What is Belgian white Blue Moon?
Belgian-Style Wheat Ale – A wheat beer brewed with Valencia orange peel for a subtle sweetness and bright, citrus aroma. Our Twist Valencia Orange Peel and Coriander Garnish Ritual Blue Moon® Belgian White Belgian-Style Wheat Ale is garnished with an orange slice to heighten the citrus aroma and taste.
Who owns Blue Moon beer?
Coors Light and Miller Lite are two of the biggest-selling beers in the United States, but because Anheuser Busch, which makes Bud Lite, has held the exclusive rights to advertise as a brewery during the Super Bowl, neither had been featured in a Super Bowl ad in more than 30 years,
Until yesterday. That’s because Anheuser Busch gave up its exclusive rights, which meant that Molson Coors, which owns both Coors and Miller, was free to pay $7 million for the honor, To capitalize on that, the company ran a pre-game campaign teasing the question of which brand would get the spot, Miller Lite or Coors Light.
In the end, the beermaker chose to have the two beers duke it out in a bar — but with a surprise ending: the ad was actually for Blue Moon. To answer your first question: Yes, Blue Moon, a Belgian-style wheat beer, was created by Coors and has been one of the company’s products since 1995.
- But the beer’s story is much more interesting than that.
- It was first brewed in 1995 in the basement of Coors Field.
- That’s because Coors opened a small brewery, the Sandlot, in the stadium when it debuted in LoDo that year,
- Some Coors executives hated the beer, however, in large part because of its hazy look, something that is traditional for Belgian-style wheat beers, but not for American lagers like Coors.
In fact, cloudy beers were the opposite of what the company wanted to portray to the public. But that same public loved Blue Moon, and the full-flavored brand quickly gained popularity, adding new flavors and styles and eventually becoming a best-seller worldwide.
It was so popular, in fact, that the craft-brewing trade organization, the Brewers Association ( along with many of its independently owned members, like California’s Sierra Nevada ), criticized Coors for not labeling it as a Coors product, accusing the company of wanting to hurt craft breweries. Molson Coors certainly took full ownership of the brand on Super Bowl Sunday, though, giving the Denver-born juggernaut its place in the sun — or, rather, the moon.
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What is Blue Moon beer stereotypes?
What a Man’s Choice in Beer Reveals About His Personality People have always said a man’s drink says a lot about his personality — but often, they’re referring to hard liquor. What about beer, the real man’s drink? What can you tell about a man based on his brew? We did some investigating on the subject, and with a little help from, here’s what we came up with: Budweiser: The All-American you’ll learn that Adolphus Busch, the founder of Budweiser, believed there were three ways to do things: the wrong way, the right way and the better way.
- He used practical innovation to create a great American lager and forged his business through the tough years of prohibition, building a company that is now an iconic representation of the American dream.
- From what we’ve discovered, Busch infused some of this inspiring personality into his brew; men who choose Budweiser tend to be sensible, grounded and practical.
They enjoy living in the moment and aren’t ones to plan in advance. They dislike the concept of authority and aren’t afraid to “live outside the box,” bearing a similar resemblance to the pioneer himself, Adolphus Busch. Blue Moon: The Tree Hugger People who drink Blue Moon tend to have an attitude that their beer of choice is better than yours, but you’re not worthy (or capable) of understanding why.
They despise moral authorities and take pleasure in sarcastically criticizing the world around them, offering no useful solutions. Your best chances of spotting them are while they’re driving their hybrid car, shopping for organic food, surfing the Web on their MacBook Pro, or hugging a tree. Heineken: The Poser Men who drink Heineken are an absolute catch.
Their taste for luxury clothes, fancy cars and fine dining is something the rest of us can only dream about. They’re always up-to-date with the latest technologies and will enthusiastically educate you on them. If you believe them when they tell you how smart, good looking and successful they are (yes, them — not you) and give them 110 percent of your undivided attention, you’re bound for a relationship full of eternal bravado and bliss.
- Bud Light: The Frat Boy When you think of Bud Light, does a frat boy playing drinking games in his Vineyard Vines polo come to mind? If your answer is yes, you’re probably familiar with the personality I’m about to describe.
- Bud Light drinkers tend to be outgoing and easy to get along with, making for a great personality in a social setting.
But be forewarned: They’re also prone to taking unnecessary risks, so if you spend too much time with them, you may find yourself crossing the lines of socially acceptable behavior. Now, let’s play a game: Which came first, the Bud Light or the frat guy? That may be harder to figure out than the chicken and the egg conundrum! Corona: The Party Animal Always expect something extra when hanging out with Corona drinkers.
These people are energetic, fun, and the life of the party. They’ll make strangers feel like friends, and while their extroverted personality may be a little much for a Tuesday night happy hour, give them a chance. Deep down inside, they likely have an altruistic side that’s yearning to come out. Michelob Ultra: The Guy Drinking Low-Cal Beer Besides his ultra-strict diet (Michelob Ultra has a measly 95 calories), there’s nothing really ultra about this guy.
He might be young and beautiful, but he’s a bit conceited. He has a strong, confident opinion, but can also be confrontational and controlling. Perhaps he’s into you, but he’s probably more into himself. And he might be drinking an Ultra, but to us, he’s just another man drinking a low-cal beer.
Is Blue Moon an American lager?
Conclusion: What Type Of Beer Is Blue Moon – Blue Moon is classified as an ale and considered a craft beer. It is brewed with top-fermenting yeast, giving it its unique flavor. The beer has an ABV of 5.4% and pairs well with food such as salads, seafood dishes, or grilled meats.
Blue Moon can be served chilled or over ice with an optional orange slice for added sweetness. When storing, keep it in a cool, dark place away from direct sunlight. Cheers! Ronald B Gamrot is the owner of Silverking Brewery, one of the most successful craft breweries in North America. He started the business from scratch in his garage, and it has since grown into a multimillion-dollar operation.
Ronald is passionate about brewing delicious beer and providing top-notch customer service. He is a respected member of the brewing community and often speaks at industry events. : What Type Of Beer Is Blue Moon | Information Beer Blue Moon
Who made Blue Moon popular?
Background – Rodgers and Hart were contracted to Metro-Goldwyn-Mayer in May 1933. They were soon commissioned to write the songs for Hollywood Party, a film that was to star many of the studio’s top artists. Rodgers recalled, One of our ideas was to include a scene in which Jean Harlow is shown as an innocent young girl saying—or rather singing—her prayers.
How the sequence fitted into the movie I haven’t the foggiest notion, but the purpose was to express Harlow’s overwhelming ambition to become a movie star (‘Oh Lord, if you’re not busy up there,/I ask for help with a prayer/So please don’t give me the air,’). The song was not recorded (the movie was released without Harlow in 1934 ) and MGM Song No. 225 “Prayer (Oh Lord, make me a movie star)” dated June 14, 1933, was registered for copyright as an unpublished work on July 10, 1933.
Hart wrote new lyrics for the tune to create a title song for the 1934 film Manhattan Melodrama : “Act One:/You gulp your coffee and run;/Into the subway you crowd./Don’t breathe, it isn’t allowed”. The song, which was also titled “It’s Just That Kind of Play”, was cut from the film before release, and registered for copyright as an unpublished work on March 30, 1934.
- The studio then asked for a nightclub number for the film.
- Rodgers still liked the melody so Hart wrote a third lyric: “The Bad in Every Man” (“Oh, Lord,
- /I could be good to a lover,/But then I always discover/The bad in ev’ry man” ), which was sung by Shirley Ross,
- After the film was released by MGM, Jack Robbins—the head of the studio’s publishing company —decided that the tune was suited to commercial release but needed more romantic lyrics and a punchier title.
Hart was initially reluctant to write yet another lyric but he was persuaded. Robbins licensed the final version of the song to Hollywood Hotel, a radio program that used it as the theme. The cover of Robbins’ 1934 sheet music edition credits Ted Fio Rito (vocal by Muzzy Marcellino) as introducing the song, recorded on Brunswick 7315, October 19, 1934.
The song charted in the Top Ten for 18 weeks in Variety, reaching number 1 on January 26, 1935. The song was also recorded by Glen Gray and the Casa Loma Orchestra for Decca Records in November 1934 and Connee Boswell for Brunswick Records in 1935. It subsequently was featured in at least seven MGM films, including the Marx Brothers’ At the Circus (1939) and Viva Las Vegas (1964).
There are two introductory verses in the original Robbins sheet music edition. Eric Clapton and Rod Stewart sang the first verse in their 2004 version of the song ( Stardust: The Great American Songbook, Volume III ). The last line of the first verse is: “Life was a bitter cup for the saddest of all men.” On September 16, 2018, an article in The New York Times said that Liz Roman Gallese, a documentary filmmaker, claimed on her website a 1936 lawsuit that “Blue Moon” was written by her late father, Edward W.
Is Blue Moon an IPA?
12pk-12oz Cans Shopping Options Pick Up Unavailable for online purchase. Limited quantities may be available in store. Delivery | As fast as 2 hrs Out of stock Ship to California Beer is not eligible for shipping to California *Price, vintage and availability may vary by store.
What flavor is Blue Moon?
Blue moon is a sweet staple of Midwestern summers. Published on June 11, 2021 The phrase “Once in a Blue Moon” never really made any sense to me as a child. In my world, you could find blue moon ice cream in the freezer aisle of every grocery store and in the cold case of any scoop shop worth its salt.
The flavor, which has a distinct, Smurf-like hue, was always one of my favorites growing up—due in no small part to the fact that it would stain your tongue a bright, galactic blue. Blue moon ice cream is not only memorable because of its vivid shade, but also because of its mysterious flavor. No one can agree on what it actually tastes like; some claim it tastes of citrus with strong hits of vanilla, while others swear it is flavored with almond extract.
Some say it tastes like a bowl of Froot Loops or Fruity Pebbles ; others say it is cotton candy and bubble gum. Recipes to re-create the flavor at home commonly call for raspberry and lemon. Personally, I think it tastes like a concoction of black cherry, vanilla pudding, and marshmallow.
Photo by Jennifer Causey / Food Styling by Rishon Hanners / Prop Styling by Lydia Pursell Many attribute the invention of blue moon to Bill Sidon, who was the chief flavor chemist at Petran Products, based in Milwaukee, in the 1950s. The recipe, which still remains a secret today, was first trademarked by the company.
Since then, blue moon has gone on to become a staple of Midwestern ice cream culture. It’s made by a number of creameries in the region today, but they each keep their proprietary recipes a secret—and I think the ice cream tastes better for it.
Is Blue Moon beer imported?
Domestic Beers – The United States is where domestic beers are made. This means that any list of beers made in the United States should include well-known brands like Miller, Budweiser, Coors, and Michelob. Depending on its color, beer can have a wildly different flavor.
The pale-colored beers have less alcohol and are made with pale grains. This changes the taste of the beer so that it isn’t as strong. Bud Light, Blue Moon, and Coors Light are all examples of these kinds of beers. Interestingly, Bud Light Platinum has one of the highest alcohol levels in light-colored domestic beers.
People also wonder if Blue Moon is considered a domestic beer, and yes, it is. MillerCoors (now MolsonCoors) from the United States and Molson Coors in Canada produce this wheat ale. Bitterness is a part of beers that have been brewed for longer. People have said that these beers taste bitter and strong, like black coffee.
Budweiser (even though Labatt’s brewery in Canada acquired the license to make Budweiser in the 1980s)Coors Blue RibbonMichelob Pabst BuschMiller
You can also steam crabs and shrimp in domestic beer and grill brats on the grill. Fans of imported beer could probably say the same thing. Here are some great imports:
Labatt BlueStella Artois European pilsners like Heineken, Becks and Lowenbrau.British ales like Harp, Bass, and Guinness (an Irish-British merger that happened in 1997) are very popular.Corona, Dos Equis, and Tecate are all Mexican beers.
Why is Belgian moon now Blue Moon?
Blue Moon, a Belgian-style wheat ale brewed by MillerCoors, is noted by market researchers as the most successful “craft” beer in the country. Often served in a tall glass that bows at the top, allowing for a thick, frothy head garnished with a wedge of orange, the beer is eye-catching, aromatic, and ubiquitous,
- It’s brewed with orange peel and coriander, creating those overpowering witbier characteristics you either love or hate,
- In the bottle, it’s also labeled with a blue moon on it.
- Unmistakable, right? Not exactly.
- If you try to order a Blue Moon in Canada, you might get some weird looks.
- Although the same beer is sold in Canada, it doesn’t have the same name.
American Blue Moon is called Belgian Moon north of the border. The reasons for this are complicated and require a bit of understanding about Blue Moon’ s similarly complicated history. Since its inception in 1995, Blue Moon has gotten flack for describing itself as ” Belgian,” which it isn’t.
It’s Belgian-style, sure, but it is American, It’s also come under fire for positioning itself as a small or independent brewing company. It is and always has been brewed by Coors, now MillerCoors, now a division of the multinational Molson Coors. The beer originally launched as Bellyslide Belgian White at the SandLot Brewery, a Coors brewery on Coors Field in Denver.
Don’t Miss A Drop Get the latest in beer, wine, and cocktail culture sent straight to your inbox. In Blue Moon’s second decade, somewhere between Miller suing Molson and Molson merging with MillerCoors, the beer started to be sold in both Canada and the United States.
When it launched in Canada, it did so under the name Belgian Moon, The origin stories posted on both websites are identical, as are the beers’ ingredients and their visual brandings save for that one word. Press releases celebrating the Canadian launch circa 2015 did not address the name change. So. What happened? A spokesperson for MillerCoors told us this: “Blue Moon Belgian White is called Belgian Moon in Canada in order to differentiate ourselves from Labatt Blue beer, a lager-style brew that is widely known in the region.
When introducing our Belgian-style brew in Canada we wanted to ensure that drinkers were aware that Belgian Moon (Blue Moon) is a crafted Belgian White-style beer.” We like to think Canadian consumers are smarter than that, so we dug a bit deeper into Blue Moon’s history and found another answer.
According to Jordan St. John, a Canadian beer writer, beer judge, and Cicerone, it all stemmed from negligence on Coors’ part to register the Blue Moon trademark. Although Blue Moon the beer was created in 1995, he writes, Blue Moon the brand wasn’t trademarked until 2006 – and not by Molson Coors. “According to records over at the Canadian Intellectual Property Office (CIPO, hereafter), no one registered Blue Moon until 2006,” St.
John writes, “Unfortunately for Blue Moon, it wasn’t Molson Coors. Molson and Coors only entered into partnership in 2005 and apparently it didn’t occur to them at that time to register their trademarks in both countries. This is incredibly poor oversight.” Instead, a company called 2008474 Ontario registered the Blue Moon trademark.
- And Blue Moon isn’t the only American beer name it snagged — the Ontario-based company, also known as Amsterdam Brewing Company, also registered ” Firestone ” and ” Fat Tire ” in Canada.) In 2011, St.
- John continues, MillerCoors finally got around to registering the Blue Moon trademark in Canada.
- By 2013, MillerCoors had managed to secure the registration of the trademark from 2008474 Ontario.
Guess who’s listed as the opponent in that case? Labatt Brewing Company. If the Blue Moon trademark was secured by MillerCoors in Canada in 2013, then by 2015 it should have been able to call the beer Blue Moon in Canada too, right? Unfortunately not, writes St.
John. In a fight to distribute its own brands in Canada, Miller had sued Molson before MillerCoors had registered the Blue Moon trademark. So, he sums up, “Miller owns a portion of the Blue Moon trademark in Canada and due to their infighting with Molson, we get Belgian Moon.” In other words, Blue Moon is Belgian Moon in Canada because a Canadian company trademarked “Blue Moon” before Coors did.
Now, even though MillerCoors had gained ownership of the Blue Moon trademark in the U.S. and Canada by 2013, because of internal conflict between Miller and Molson, the beer was released as Belgian Moon, and remains as such. (Another fun fact: Although the origin story of Blue Moon says the recipe was inspired by brewmaster Keith Villa’s brewing education in Belgium, the orange wedge was not a cultural appropriation.
Is Blue Moon an American lager?
Conclusion: What Type Of Beer Is Blue Moon – Blue Moon is classified as an ale and considered a craft beer. It is brewed with top-fermenting yeast, giving it its unique flavor. The beer has an ABV of 5.4% and pairs well with food such as salads, seafood dishes, or grilled meats.
- Blue Moon can be served chilled or over ice with an optional orange slice for added sweetness.
- When storing, keep it in a cool, dark place away from direct sunlight.
- Cheers! Ronald B Gamrot is the owner of Silverking Brewery, one of the most successful craft breweries in North America.
- He started the business from scratch in his garage, and it has since grown into a multimillion-dollar operation.
Ronald is passionate about brewing delicious beer and providing top-notch customer service. He is a respected member of the brewing community and often speaks at industry events. : What Type Of Beer Is Blue Moon | Information Beer Blue Moon
What brewing company makes Blue Moon beer?
Coors Light and Miller Lite are two of the biggest-selling beers in the United States, but because Anheuser Busch, which makes Bud Lite, has held the exclusive rights to advertise as a brewery during the Super Bowl, neither had been featured in a Super Bowl ad in more than 30 years,
Until yesterday. That’s because Anheuser Busch gave up its exclusive rights, which meant that Molson Coors, which owns both Coors and Miller, was free to pay $7 million for the honor, To capitalize on that, the company ran a pre-game campaign teasing the question of which brand would get the spot, Miller Lite or Coors Light.
In the end, the beermaker chose to have the two beers duke it out in a bar — but with a surprise ending: the ad was actually for Blue Moon. To answer your first question: Yes, Blue Moon, a Belgian-style wheat beer, was created by Coors and has been one of the company’s products since 1995.
- But the beer’s story is much more interesting than that.
- It was first brewed in 1995 in the basement of Coors Field.
- That’s because Coors opened a small brewery, the Sandlot, in the stadium when it debuted in LoDo that year,
- Some Coors executives hated the beer, however, in large part because of its hazy look, something that is traditional for Belgian-style wheat beers, but not for American lagers like Coors.
In fact, cloudy beers were the opposite of what the company wanted to portray to the public. But that same public loved Blue Moon, and the full-flavored brand quickly gained popularity, adding new flavors and styles and eventually becoming a best-seller worldwide.
It was so popular, in fact, that the craft-brewing trade organization, the Brewers Association ( along with many of its independently owned members, like California’s Sierra Nevada ), criticized Coors for not labeling it as a Coors product, accusing the company of wanting to hurt craft breweries. Molson Coors certainly took full ownership of the brand on Super Bowl Sunday, though, giving the Denver-born juggernaut its place in the sun — or, rather, the moon.
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