Light lager Containing only 95 calories and 2.6 carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish.
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What style of beer is Michelob?
Beer Style Michelob would be best described as an ‘ American Lager ‘, which is to say a pale light lager.
What is Michelob Ultra the official beer of?
Michelob ULTRA named first-ever global beer partner for the National Basketball Association AB InBev is bringing joyful experiences to basketball fans around the world with the global expansion of our marketing partnership with the National Basketball Association (NBA).
The agreement makes Michelob ULTRA the exclusive and worldwide Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, USA Basketball and Basketball Africa League. “Our longstanding partnership with the NBA is key to our strategy of building platforms that connect beer-drinking occasions and consumer passion points with our brands,” said Fabio Baracho Martinelli, Global Vice President of Connections and Occasions at AB InBev.
“Expanding our collaboration around the world allows us to connect with even more adult basketball fans and to bring them together for meaningful moments of joy and celebration, creating a future with more cheers.”
| Did you know? NBA games and programming are available in 214 countries and territories in more than 50 languages. At the start of the 2022-23 season, NBA rosters featured 120 international players from 41 countries. |
The global expansion builds on our 25-year relationship with the NBA, which officially tipped off in 1998. SInce then, it has evolved into one of the league’s longest tenured marketing partnerships, committed to engaging the NBA’s global fanbase year-round across its marquee events. 
“We are thrilled to build upon our 25-year relationship with Anheuser-Busch and welcome Michelob ULTRA as the NBA’s first-ever global beer partner,” said Kerry Tatlock, NBA Executive Vice President, Global Marketing Partnerships and Media. “Michelob ULTRA has shown a passioned dedication to creating new, differentiated experiences for our fans, and we look forward to working with ULTRA to engage with our fans all around the world and bring them closer to their favorite game.” Highlights of the agreement include the expansion of Michelob ULTRA’s marketing right across all the league’s global territories, an expanded oncourt presence starting with the 2023 NBA Finals and a renewed commitment to increase visibility for women’s sports by serving as a partner across every WNBA marquee event.
Is Michelob Ultra a strong beer?
Michelob Ultra – Michelob Ultra is another popular light beer that is known for its low-calorie and low-carb content. It is brewed with high-quality ingredients, including barley, hops, and water. Michelob Ultra has a crisp and refreshing taste that is perfect for those who want to enjoy a beer without consuming too many calories.
A 12-ounce serving of Michelob Ultra contains 95 calories and 2.6 grams of carbs. It has a 4.2% ABV and is a popular choice among those who are looking for a low-carb beer. Michelob Ultra has a light and refreshing taste that is perfect for those who want to enjoy a beer without consuming too many calories.
Both Bud Light and Michelob Ultra are popular choices for those who are looking for a low-calorie and low-carb beer. They are both crisp and refreshing and have a light taste that is perfect for those who want to enjoy a beer without consuming too many calories.
Is Michelob Ultra a malt beer?
Notes: Brewed using the finest barley malt, select grains, all-imported hops and a pure-cultured yeast strain. The special choice of grains combined with the extended mashing process produces a smooth, refreshing beer with fewer carbohydrates. Recent ratings and reviews. | Log in to view more ratings + sorting options. Reviewed by Bluerabbitbell from Pennsylvania 2.1 /5 rDev +7.7% look: 2 | smell: 2 | taste: 2 | feel: 3 | overall: 2 7/12/23 Drank straight from a 12 oz bottle, so much of my style points come from the nice bottle 😉 Purchased a six pack of 12 oz bottles for my cousin, Shaun’s, upcoming visit! This is his fav.
First note, I am suprised to get a buzz for what my taste buds are saying is lightly (and I mean lightly) flavored beer sparkling water. What an odd sensation. Today was a very hot, humid day of work and I must say that this hit the spot for a cool off after work. Would I enjoy this for an enjoyable taste session? Absolutely not.
However, at a hot picnic get together, and this was the only offering, it’s better than nothing. Jul 12, 2023 Rated by Shaunjr_89 from Florida 3.25 /5 rDev +66.7% look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5 Jul 11, 2023 Reviewed by ramseye4 from Virginia 2.5 /5 rDev +28.2% look: 2 | smell: 2 | taste: 2.5 | feel: 4 | overall: 2.5 A- Skanky corn, yellow, straw S- bruised malt, a German train car, cigarettes T – creamed corn, some mild bitterness, aluminum M- surprisingly good O- junk, and I am usually way above average for AAL ratings. Reviewed by tekstr1der from New Hampshire 1.7 /5 rDev -12.8% look: 2 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 1.75 This is some abysmal stuff, no sense of beer detected. Really doesn’t even taste like beer-flavored water. For just 1% of additional ABV, a person could enjoy a truly delicious High LIfe. Rated by ndmoore22 from Massachusetts 1.8 /5 rDev -7.7% look: 1.75 | smell: 1.75 | taste: 1.75 | feel: 1.75 | overall: 2 Like water, very little smell and taste extremely light. May 20, 2023 Reviewed by ribby from Michigan 3.45 /5 rDev +76.9% look: 3 | smell: 3.5 | taste: 3.5 | feel: 3.25 | overall: 3.5 I had one today for free at the finish line of a 25 kilometer race that I ran. Everyone around me has a Perrin grapefruit IPA, but I was satisfied with my choice in this context. Cant really rate look or feel drinking from an aluminum bottle. May 13, 2023 Reviewed by Patty_ched 3.59 /5 rDev +84.1% look: 4 | smell: 3 | taste: 3.75 | feel: 3.75 | overall: 3.75 easily one of my favorite light beers and one of anhauser-busch’s best products. this product is truly refreshing and does its wonders during a hot summer day when you need something to cool you down. Reviewed by AutoMechanic from Virginia 3.64 /5 rDev +86.7% look: 4 | smell: 5 | taste: 3 | feel: 3 | overall: 3.5 It was an ok beer. It was the first beer I ever tried. Very bland compared to most in my opinion. It was free so that was why I tried it. I had never really considered it before receiving it as a Christmas gift. Reviewed by Father-of-two from California 2.22 /5 rDev +13.8% look: 2 | smell: 2.5 | taste: 2 | feel: 2 | overall: 2.5 Presentation: 12 ounce cans poured into a pint glass Looks like a pale yellow color. Minimal head. Smells smells slightly of roasted malt.
Bit of a grainy odor, Very faint odor. Tastes like a generic light beer. Nothing remarkable about it. Faint flavor of hops and malt. Heavy seltzer taste. Feels feels like seltzer water in the mouth. Overall, it’s a run of the mill light beer. Really nothing special about it. It has fewer calories than other light beer, so this might appeal to some.
Easy to drink, but not very flavorful. May 02, 2023 Reviewed by Will1201 from Georgia 1.61 /5 rDev -17.4% look: 2 | smell: 1 | taste: 1.25 | feel: 3.5 | overall: 2 Michelob ultra ok so no it’s not the best beer in the world by any means I got 24 12 oz bottles for 20 bucks so here’s my review Look it’s pale golden poured from 12 oz bottle into pint glass ice cold temperature Smell almost non existent Taste very little flavour slight hint of grass Feel carbonated water Overall it’s a beer that’s refreshing when it’s hot outside and I want a a light bodied beer it has alcohol in it so I get a buzz nothing more nothing less you get what you get it goes down easy and you can’t really complain if you only like stout and IPA and want your beer to taste like beer this isn’t for you but if you want a crisp clean beer to drink that is good ice cold then yeah go for it it’s not terrible it’s just a very light beer alternative to white claw I don’t like sweet drinks so this is ok to me and gets the job done and is very consistent clean and smooth good ice cold and refreshing it’s just not for people who drink beer to savour the flavour you drink it for a buzz plain and simple ice cold usually straight from the bottle or can Apr 24, 2023 Reviewed by kendeats from Florida 3.38 /5 rDev +73.3% look: 3 | smell: 3.75 | taste: 3.5 | feel: 2.5 | overall: 3.25 I don’t see what all the fuss is about. Stores down here during Spring Break are jammed packed with cases of this watery stuff, piled high to the ceiling. Close your eyes and take a sip. Bud? Miller? Coors? Pabst? Damned if I can tell. Apr 09, 2023 Reviewed by Fudd from Pennsylvania 3.93 /5 rDev +101.5% look: 3.75 | smell: 3.75 | taste: 4 | feel: 4 | overall: 4 I know that everyone has a different taste when it comes to beer and I also know that this beer is above average when it comes to overall taste.
For everyone who is giving this 1 star and complaining about taste and how watered down it is, it is plainly printed on the can that it only has 95 calories and 2.6 grams of carbs. It is a light beer with a great taste that goes down smooth and very refreshing.Much better in taste compared to Busch and Coors.
If you’re looking for 5.9 or 6 percent abv or a stronger heavier beer don’t buy a light beer or this beer. Go and get your helltown brew with 8 percent abv Apr 03, 2023 Michelob Ultra from Anheuser-Busch Beer rating: 49 out of 100 with 2728 ratings
Is Michelob Ultra a pilsner or lager?
Containing only 95 calories and 2.6 carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish. Per 12 Fl.
Is Michelob a lager or Pilsner?
Description: Michelob Original Lager is a malty, full-bodied European-style premium lager. From its inception to today, it stands out as a distinctive, high-quality beer for connoisseurs.
Is Michelob Ultra an American beer?
About Michelob ULTRA® – Founded in 2002, Michelob ULTRA® is one of the fastest-growing beer brands in the US. Michelob ULTRA® is a superior light beer with just 95 calories, 2.6g carbs, and no artificial colors or flavors. Michelob ULTRA® was first brewed in the US by Anheuser-Busch InBev in St.Louis, Missouri.
Is Michelob Ultra a German beer?
Michelob – American Beer of Czech Origin Michelob is one of the most famous brands from the portfolio of the largest American brewer, the Anheuser Busch company. However, few people know that this beer has Czech origin, and its name is the German version of the name of the village of in northern Bohemia.
- Michelob is the Germanized version of the name Měcholupy.
- It is not known when the name of that village in the Žatec region (known for growing hops) became a brand of beer, but written sources confirm that a brewery existed there as early as 1623.
- The origin of the beer brand of the same name should be most likely connected with the epoch of the famous brewer Anton Dreher,
The famous Dreher family was at the top of the brewing industry of the Austro-Hungarian Monarchy since the end of the 18th century. The brewery in Měcholupy was bought by Anton in 1860, and under his management it progressed rapidly, thanks to a steam engine with a 120-bucket capacity, or roughly 68 hectoliters.
Is Michelob a lager?
The same perfect taste since 1896 michelob original lager is a malty full-bodied european-style premium lager. From its inception to today it stands out as a distinctive high-quality beer for connoisseurs.
Is Michelob Ultra for girls?
On Women’s Equality Day, Michelob Ultra Commits $100 Million To Women’s Sports Nneka Ogwumike, WNBAPA President and a leading voice for women athlete representation, is among, Michelob Ultra’s roster of female athletes who have built their careers on bringing awareness and equality to women’s sports.
ASSOCIATED PRESS Michelob Ultra is betting on women in sports. Today the beer brand announced it was committing $100 million over the next five years to increase visibility for women’s sports and female athletes. It is among the largest known single financial commitment by any brand to women’s sports initiatives.
“Coming off the Games where women did exceptionally well and brought home more medals than men, we believe it’s the right time to keep people watching women’s sports,” said Ricardo Marques, Michelob Ultra’s marketing vice president who leads creative, media and sponsorships in sports for the company.
- The initial focus of the commitment will be centered around media.
- The brand will allocate 50% of their lifestyle media towards women’s sports, which Marques noted is a 40% increase from where Michelob Ultra is today.
- It will also add to its roster of female athletes and influencers and ensure they are equally part of the brand’s creatives and advertising.
The goal is to raise the visibility of women’s sports beyond big cultural events and on the fact that women are involved in sports every day. “Visibility effects sponsorships, which ultimately effects salaries,” added Marques. “We are trying to create a chain reaction.” Former WNBA No.1 draft pick Nneka Ogwumike of the Los Angeles Sparks will be one of the leading faces of Michelob Ultra’s “Save It, See It” campaign.
For good reason. As president of the Women’s National Basketball Players Association, she led negotiations for the league’s latest – and most progressive – collective bargaining agreement, stumped for the political campaigns that led to the unseating of former WNBA owner Kelly Loeffler as a United States senator, and was at the forefront of the league’s social justice movement including the #SayHerName movement to honor Breonna Taylor.
“One hundred million dollars is a lot of money, said Ogwumike of Michelob’s commitment. “We will experience progress with these types of investments.” While in college, Ogwumike said she struggled with the decision to play professionally. The Stanford Cardinal standout, who at the time was the school’s second all-time leading scorer, was unsure it was a viable profession and was unclear how to make a living doing it.
“For Michelob to come and stand out as a company that says hey you can have fun, you can play, and you can make a living, and we’re going to help you do that by bringing that visibility, it reaches the grassroots in a way that people may not understand but will when they see the changes,” she added.
Joining Ogwumike as the face of this initiative, to act as spokespersons and appear in commercials, are ESPN basketball analyst Andraya Carter and track and field star CeCe Telfer, the first openly transgender athlete to win an NCAA title. This isn’t Michelob Ultra’s first foray into women’s sports, Marques points out.
- Over the past 18 months, the company has signed a roster of female talent, first with Ogwumike, soccer star Alex Morgan and tennis champion Serena Williams, followed by long-distance runner Molly Huddle and beach volleyball player Kerri Walsh Jennings.
- This past February, Michelob Ultra became the naming rights sponsor of the WNBA’s Las Vegas Aces’ home arena at the Mandalay Bay Resort and Casino.
And the beer maker has also been a WNBA sponsor, which is celebrating a landmark 25 th season. While studies like The Fan Project show investing in women’s sports is the right thing to do, it is also good for business. Michelob Ultra has more female drinkers than any other beer, per Marques.
- We are catering to our audience,” he said.
- For us, it makes perfect sense not only in where our business sits today and thinking about the basic drinkers.
- But we also think that this is a leadership move in the beer industry.
- The beer industry would benefit from bringing more females into the category.” Today’s announcement falls on Women’s Equality Day, commemorating the 19th Amendment that granted women the right to vote.
Nevertheless, as Marques pointed out, just as that was a beginning for equality for women, so is this investment. “Change doesn’t happen overnight,” he said of his goal for increased visibility and equality for women in sports. “But this is a dynamic investment.
Why do people drink Michelob Ultra?
Budweiser may be “the King of Beers,” but to paraphrase a 2019 Bloomberg report, Michelob Ultra is the crown jewel. That’s because Michelob Ultra strategically answered the peoples’ call. During the late 1990s, on the heels of the success of Bud Light, Americans craved something less: a beer that was lower in carbs and calories, with a sleek physique to enjoy after a run.
- Enter Michelob Ultra.
- Upon its 2002 debut, Michelob Ultra hit the ground running as a new light beer for health conscious drinkers, fitness enthusiasts, and athletes.
- Thanks to major marketing efforts and big time sports ambassadors like Lance Armstrong and Kerry Walsh, Michelob Ultra soon rose to be one of Americas top light beers.
Don’t Miss A Drop Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Over the years the Michelob beer family grew to include four beers: Michelob Ultra, the classic light lager; Michelob Ultra Pure Gold, a morally superior light beer made from organic grains; the gluten-reduced Amber Max, another light beer with a richer taste; and Michelob Ultra Infusions, with added fruit flavors.
Is Michelob the healthiest beer?
Michelob Ultra With 95 calories, 2.6 grams of carbohydrates, and an ABV of 4.2%, Michelob Ultra is definitely one of the healthiest beers out there. I do think it’s a bit of a stretch to say that this beer ‘promotes an active, social lifestyle,’ but it’s definitely a good option to include in a healthy diet.
Is Michelob Ultra rice beer?
Introduced in 2002, Michelob ULTRA is one of the fastest growing beer brands in the United States. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun.
- Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates.
- It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality.
- Michelob ULTRA reminds you to always drink, and sweat, responsibly.
Varities: Pure Gold, Infusions, Organic Seltzer
Michelob Golden Light Draft – 93 reviews Taste: Crisp, Clean, Balanced Missouri- American-Style Lager- 4.1%ABV. Michelob Golden Draft Light is a premium cold filtered light lager beer that is brewed using a blend of two-row and six-row barley malt, premium American hops and rice to create its smooth, refreshing taste.
Is Michelob a wheat beer?
Notes: A crisp, delicious wheat beer, Michelob Bavarian Style Wheat is brewed as a traditional, unfiltered hefeweizen. Natural cloudiness and a light, bright yellow color characterize this refreshing beer. You’ll notice a pronounced spicy aroma and refreshing finish.13 IBU Recent ratings and reviews. | Log in to view more ratings + sorting options. Rated by IPA1978 from Missouri 3 /5 rDev -12.5% look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3 They can do it if they try! Mar 13, 2015 Michelob Bavarian Style Wheat from Anheuser-Busch Beer rating: 79 out of 100 with 168 ratings
Is Michelob Ultra really better for you?
Calories and Nutritional Content – When it comes to light beer, calories and nutritional content are often a top concern for many people. Michelob Ultra and Coors Light are both marketed as low-calorie beers, but how do they compare in terms of nutritional content? According to a comparison by Good Housekeeping, Michelob Ultra has the lowest calorie count of the two, with 95 calories per 12-ounce serving compared to Coors Light’s 102 calories per 12-ounce serving. Michelob Ultra also has fewer carbs, with 2.6 grams per serving compared to Coors Light’s 5 grams per serving.
- For those on a low-carb or keto diet, Michelob Ultra may be the better choice.
- Its low-carb count makes it a popular option for those looking to stay in ketosis while still enjoying a beer.
- However, it’s important to keep in mind that alcohol can still affect ketosis and weight loss goals.
- Both beers have the same alcohol content of 4.2%, but Michelob Ultra is often marketed as the healthier option due to its lower calorie and carb count.
However, it’s worth noting that both beers are still considered to be relatively low-calorie compared to other beers on the market.
What kind of beer is Stella Artois?
Stella is officially classified as a Euro Pale Lager, but some consider it to be a pilsner. It pours like most lagers—with a thin, white head and a crisp, golden color. It is traditionally served in a signature Stella Artois chalice; however, a normal beer pint will do just fine, as long as it is poured correctly.
Is Michelob a lager?
The same perfect taste since 1896 michelob original lager is a malty full-bodied european-style premium lager. From its inception to today it stands out as a distinctive high-quality beer for connoisseurs.
Is Michelob a Pale Ale?
Michelob Pale Ale – Where to Buy Near Me 📣 Add your business, list your beers, bring in your locals.
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Michelob Pale Ale is a classic English-style pale ale brewed with classic noble aroma hop varieties grown in the Northwestern United States and Europe, as well as two-row and caramel barley malts. With a dark-gold color, this beer has a spicy, hoppy character. A pale ale pairs well with full-flavored meats, like steak. This beer is best enjoyed in a tall, fluted pilsner glass. The print menu customers want. Sell more beer: print menus designed to help your customers choose beers. : Michelob Pale Ale – Where to Buy Near Me
Is Michelob a golf beer?
Why Michelob Ultra Is Leveraging Golf, Tech At Super Bowl LVII Serena Williams tests her golf skills against actor Brian Cox in Michelob Ultra’s new Super Bowl, spot. Courtesy of Michelob Ultra In case you’ve been living under a rock the past three years, golf is hotter now than ever. This perfect storm is a combination of a few factors including:
Being the go-to safe, outdoor activity for millions during the height of the coronavirus pandemic in 2020. The popularity of golf-entertainment venues like and Drive Shack. More opportunities for people of color via the likes of the and Steph Curry’s Underrated Golf Tour. The rise of industry-changing apparel and lifestyle brands like Malbon, and Bogey Boys. Golf’s increasing reliance and utilization of technology whether it’s Toptracer, sports betting or the Tiger Woods and Rory McIlroy-backed TGL golf league launching January 2024.
Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 million people play in the U.S. in 2020 to the National Golf Foundation, and make golf more inclusive and accessible to all. “What’s really caught our eye is the fact that golf is going through a very exciting transformation by becoming more joyful, more diverse and more exciting,” says Ricardo Marques, Michelob Ultra vice-president of marketing.
With Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles taking place on February 12 at State Farm Stadium in Glendale, Arizona, and the Phoenix Open teeing off on February 9 at nearby TPC Scottsdale, the brand figured it was the perfect time to deliver its message.Paying homage to Caddyshack, Michelob Ultra’s new spot features high-profile athletes including Serena Williams, Alex Morgan, Jimmy Butler, Tony Romo, Nneka Ogwumike and Canelo Alvarez trading in their respective sports to play golf.Not only is Michelob Ultra delivering new spots around the Super Bowl, but it’s working with brands like Netflix, Instacart and Devereaux to bring even more to fans in and around golf.
In partnership with Netflix, fans are able to unlock the first episode of the new docuseries, Full Swing, before it hits the streaming giant on February 15. The series, which follows PGA Tour professionals, is from Box to Box Films, the minds behind Drive to Survive, which has helped Formula 1 grow by leaps and bounds in the U.S., and tennis’, which premiered January 13.
- I think people are able to see that we’re all normal people we just happen to be a little bit better at golf than most people,” five-time PGA Tour winner Rickie Fowler says.
- People are used to seeing Thursday through Sunday, but not what it takes to get there—the work, the travel, the training, all the behind-the-scenes stuff.
I think it will open some peoples’ eyes knowing what really goes on. “For the diehards, it’s a deeper dive into what being a golfer is all about and for people who don’t really know golf, it’s exposing them to the sport and showing them that it’s not just a casual walk around the golf course, a hit and giggle, and go and have fun.” Rickie Fowler is a five-time winner on the PGA Tour.
Icon Sportswire via Getty Images Not only can fans leverage a QR code to unlock the first episode of Full Swing before the series premieres on Netflix, but each spot will be shoppable, whether viewers are interested in purchasing beer via Instacart or some of the commercial’s apparel, including Devereaux’s first-ever women’s line.
Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to Marques, it’s gaining “immense traction across the board, but especially with Hispanic drinkers,” which is why the brand brought on Alvarez as a new ambassador.
Michelob Ultra, particularly the NBA, during the height of the coronavirus pandemic to grow its reach. Now, it’s golf’s turn. “The theme of the plan this year is integration more than ever and engagement,” Marques says. “Beyond entertaining and delivering our point of view, it’s about engaging our audience.
The fact that we have this full funnel approach where there’s no loose ends and there’s always a door to allow customers to engage with us is incredibly important. “We are creating ways for people to engage with Michelob Ultra in the easiest and most convenient way possible.” : Why Michelob Ultra Is Leveraging Golf, Tech At Super Bowl LVII
What is regular Michelob?
Michelob Original Lager is a malty, full-bodied European-style premium lager. From its inception to today, it stands out as a distinctive, high-quality beer for connoisseurs.