Q: Is Four Loko A Vodka? – A: No, Four Loko is not a type of vodka, nor does it contain vodka. Four Loko is a premium malt beverage made with natural and artificial flavors.
- 1 Does Four Loko count as beer?
- 2 Why do 4 Lokos get you so drunk?
- 3 Is it OK to drink one Four Loko?
- 4 Do Four Lokos give you hangovers?
Does Four Loko count as beer?
Four Loko “ignored” requests – Yep, that’s what it looks like. PAUL J. RICHARDS/AFP/Getty Images Just because these undergraduates underestimated the amount of alcohol in a can of Four Loko, that doesn’t mean that everyone does. Four Loko, though, has faced some blowback about their labeling before.
- In 2011, the Federal Trade Commission demanded that Four Loko’s parent company Phusion Projects, LLC, change the labeling, and argued that 11 and 12 percent ABV Four Lokos were marketed as single-serving beverages, but actually contained as much alcohol as four to five beers.
- Phusion Projects complied with the changes, though Jaisen Freeman, co-founder, Phusion Projects, LLC told Consumerist that the company stood by the clarity of the packaging.
Rossheim would like to see Four Lokos limited to 8 percent ABV for a 23.5 ounce can. He’s not the only one. In 2015, 17 state attorneys actually wrote to Phusion Projects, LLC demanding the reduction in alcohol content to 8 percent ABV, which they called the “industry standard.” “The company not only ignored their request but has since released several new flavors with even higher abv (14%),” says Rossheim.
In the absence of voluntary compliance, it is urgently important that legal or regulatory actions be taken to reduce the alcohol by volume of supersized alcopops.” Again, Inverse has reached out to Phusion Projects for comment. As it stands, it’s actually far more confusing than it seems to figure how many drinks are in a classic Four Loko than it seems.
If Rossheim’s results hold up, it’s hard enough for undergrads when they’re sober, let alone in the midst of a frat party disaster. Abstract: Background: Four Loko, the leading supersized alcopop brand, is a pre-mixed alcoholic beverage containing up to 5.5 standard alcoholic drinks in a can.
In 2013, the Federal Trade Commission (FTC) mandated the addition to Four Loko cans of a label indicating its alcohol content in standard drinks, presented as “alcohol per serving” and “servings per container.” Objective: The current study investigated whether college students accurately estimate the alcohol content in cans of Four Loko bearing the FTC mandated labels.
Method: Undergraduate student drinkers (n = 833; 51.6% women) in three states (Florida, Montana, and Virginia) were provided an empty Watermelon Four Loko can and asked to determine the number of standard drinks it contained, using 12-ounce regular beer (Budweiser) equivalents.
- In Florida and Virginia, Watermelon Four Loko contains 4.70 standard alcoholic drinks; in Montana, it contains 3.13.
- Results: More than 60% of Florida students and more than 70% of Virginia students underestimated Four Loko’s alcohol content by one or more standard drinks, compared to 45% of Montana students.
Multivariable logistic regression analysis found the following variables were associated with greater odds of underestimating Four Loko’s alcohol content by one or more standard alcoholic drinks: being female (AOR = 2.2), having never seen nor heard of Four Loko (AOR = 1.9), and residing in Florida (AOR = 1.7) or Virginia (AOR = 2.8) versus Montana.
What is 4 Loko equivalent to?
A can of Four Loko contains less alcohol than a bottle of Champagne and less alcohol than some big bottles of craft beer. In terms of intoxicating power, it is equivalent to a few cocktails —or, as the FTC prefers to put it, ‘4.7 regular beers,’ by which it means beers with an alcohol content of 5 percent.
Why do 4 Lokos get you so drunk?
Some call it ‘blackout in a can.’ The fruity-tasting drink has a fierce kick, thanks to an alcohol content equivalent to five shots of vodka and a strong dose of caffeine in each 24-ounce can.
Does Four Loko have vodka?
A: No, Four Loko is not a type of vodka, nor does it contain vodka. Four Loko is a premium malt beverage made with natural and artificial flavors.
Is it OK to drink one Four Loko?
Drinking in excess is never safe, but indulging in even one Four Loko is a bad idea.
Is Four Loko strong?
Supersized alcopops—such as Four Loko—are sugar-sweetened beverages with as much as 14% alcohol-by-volume (abv) or 5.5 standard alcoholic drinks in one 23.5 oz.
Why is it called 4 Loko?
Four Loko Meaning | Pop Culture by Dictionary.com April 5, 2018 Four Loko is a brand of caffeinated alcoholic beverage associated with binge-drinking. Its original recipe was discontinued over health and safety concerns. Four Loko After its release in 2005, Four Loko gained notoriety as a college party drink that caused powerful intoxication. The brand’s name alludes to its high alcohol content. Four denotes that each beverage contains four standard drinks (about 56 grams of pure alcohol).
Loko is apparently a marketing play on the Spanish word loco, slang for “crazy.” Their busy, brightly colored can design contributes to their “wild and crazy” brand identity, coupled with its marketing as an energy drink. The drink was invented by a trio of fraternity brothers from Ohio State University.
They were inspired by caffeinated mixed drinks like Vodka Redbull. Over the next several years, Four Loko became increasingly popular with young drinkers. The mixture of caffeine and alcohol that made Four Loko famous was ruled unsafe by the FDA in 2010, made yet more dangerous in binge-drinking contexts.
- High amounts of caffeine in the original recipe were known to mask the effects of intoxication, leading some young drinkers to push past their limits.
- Other concerns included the brand’s ostensible targeting of underage drinkers.
- Despite changing its recipe to accommodate the ruling, Four Loko remains popular on college campuses, among other environments, with retailers sometimes claiming to sell the original Four Loko,
i’m drinking a four loko, i’m ready to make some bad decisions!! @notnairobi, January, 2018 I wanna say something bad about the kids eating tide pods but I used to drink original four loko every weekend and i’m 90% sure it’s mostly the same ingredients @HerbMcDerb, January, 2018 No question Four Loko and other alcoholic energy drinks look cool and offer drinkers a buzz.
- But there are a whole lot of questions being raised about whether these kinds of products are safe and whether they are improperly marketed to young drinkers.
- April Fulton, NPR, October, 2010 In popular culture, Four Loko is associated with extreme drunkenness, hangovers, and making bad decisions, once nicknamed “blackout in a can” and “liquid cocaine.” In 2010, President Barack Obama’s top drug advisor, Gil Kerlikowske, spoke out harshly against Four Loko, claiming its products are “designed, branded, and promoted to encourage binge drinking.” The drink’s reputation has spawned several internet trends, including the “Four Loko Chug Challenge” on YouTube.
Four Loko has been named in several reports concerning underage drinking and alcohol poisoning. This is not meant to be a formal definition of Four Loko like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of Four Loko that will help our users expand their word mastery.
Do Four Lokos give you hangovers?
What to Expect – Just like any other alcoholic beverage, so long as you know your limit, you’ll be fine. Some states might allow these beverages to have more alcohol by volume than others, but so long as you drink in moderation, and don’t go overboard, you shouldn’t have any negative side effects.
Obviously, not everyone is going to drink in moderation, but that said, cracking open one Four Loko with a friend one night shouldn’t give you a horrible hangover or get you blackout drunk. The reputation precedes this drink, but there’s really nothing to stress about. And you’ll probably get some good drunk eats out of it, too.
In the future, there’s going to be all kinds of weird drinks to try and order. Eventually, someone will have forgotten the legend of this drink and will inevitably need to ask “what is Four Loko?” And now, you’ll be able to tell them. Just remember to thank me later, okay? #SpoonTip: If you’ve never tried Four Loko before, make sure you know which flavors are worth buying.
Do Four Lokos taste good?
Gold – source: fourloko.com Four Loko continues its established tradition of inscrutable color names with the Gold variety. Four Loko gold is possibly the brand’s most divisive flavor, The drink tastes similar to energy drinks like Red Bull or Monster. Like those beverages, drinkers either love the liquor or hate it.
What happens when you drink Four Loko?
In the fall of 2010, 17 students at New Jersey’s Ramapo College, along with six of their friends, were hospitalized for severe alcohol intoxication after a night of partying. Soon after, a similar event occurred at Central Washington State College, where nine students became ill and required hospitalization.
- One student reportedly had a blood alcohol level of,3 percent, dangerously high.
- The culprit in both these cases was identified as Four Loko, a caffeinated, fruit-flavored malt beverage that had been on the market since 2005.
- Ramapo immediately banned the drink from campus, as did the state of Washington.
As other reports of injuries and blackouts came in from around the country, dozens of other colleges and universities followed suit, warning students to avoid the beverages or banning them entirely. In November 2010, the U.S. Food and Drug Administration effectively banned caffeinated alcoholic beverages.
- The agency warned four brewers, including Phusion Projects, which makes Four Loko, that these “energy drinks” were a public health concern—and that they could only remain on the market if the caffeine was removed.
- The companies complied, decaffeinating their products, but not before entrepreneurs bought up huge quantities of the energy drinks, creating an expensive black market for what became known as “blackout in a can.” The appeal of Four Loko and similar drinks, for its largely youthful market, is obviously getting drunk—but not in the usual way.
Some clinicians believe the caffeine, a stimulant, counters the soporific effects of alcohol—so that drinkers can stay awake longer, and consume more alcohol, before passing out. That is what the FDA believed and argued—and that was the rationale for the ban on caffeine as an ingredient.
- But the scientific evidence on this point is far from conclusive, and some questions still need answers.
- For example, Phusion Projects itself argued—in defending Four Loco—that the drink was really “comparable to having coffee after a meal with a couple glasses of wine.” And the company has a point.
- Four Loko should have the same effect as wine and coffee—but it doesn’t, and why not? Why does this particular beverage leave people so inebriated that they require emergency hospitalization? Psychological scientist Shepard Siegel of McMaster University, Ontario, thinks he may have an answer, and if he’s right, even the decaffeinated energy drinks still on the market may pose a health threat for some.
The real culprit in Four Loko, Siegel argues, may not be the caffeine at all, but rather the fruit flavors—and their effect on alcohol tolerance. Four Loko doesn’t taste like beer or other malt beverages. Instead it tastes like fruit: watermelon, lemon lime, blue raspberry, and so forth.
This is significant, Siegel says, because of the psychology of alcohol tolerance. It’s been known for many years that drugs—including alcohol—have an enhanced effect if taken in connection with unfamiliar cues. So, for example, people who only drink at home, in the den after dinner, will likely get higher when they drink at a wedding—even though they drink exactly the same amount of booze.
Similarly, a habitual scotch drinker comes to associate alcohol with the taste of scotch, and as a result becomes more tolerant of scotch’s alcoholic content over time. It takes more scotch to get a buzz. But if that scotch drinker consumes the same amount of alcohol in a novel form—say as a banana daiquiri—then he or she will respond like a less experienced drinker.
This robust phenomenon is known in the jargon of the field as “situational specificity of tolerance,” and it can be explained this way: Tolerance gets connected to specific cues because—out of our awareness—we prepare ourselves for the physiological consequences of alcohol intake as soon as we see a cue that alcohol is on its way.
This preparation tends to diminish alcohol’s effect, leading to tolerance over time. Siegel proposes, writing in the on-line version of the journal Perspectives on Psychological Science, that this may be what’s occurring with Four Loko. He cites one food critic, who described Four Loko as “malt liquor in confectionary drag.” It’s synthetically fruity and “biliously colored”—in short, not the customary taste and look of booze.
- Four Loko may be especially potent as an intoxicant because of its unfamiliar cues.
- In theory, of course, one could become a regular watermelon Four Loko drinker—just as some are martini drinkers and others Cabernet drinkers.
- Tolerance would develop the same way over time.
- The problem may come from Four Loko aficionados switching around—drinking watermelon one time, then cranberry-lemonade, and so forth.
The switching of flavors—situational cues—weakens tolerance, increasing the chances of drunkenness and blackouts. Such switching may be more likely now, Siegel believes, because of Four Loko’s newest marketing strategy. Earlier this year, Phusion Projects announced a new product, called Four Loko XXX Limited Edition.
This drink is now available in four new fruit flavors, but—more important in terms of psychology and tolerance—each flavor is available for only four months. What that means is that even if a drinker comes to like—and tolerate—Green Apple Limited Edition, that flavor will soon be gone, to be replaced by Blueberry Lemonade, with new and unfamiliar cues.
Wray Herbert’s book, On Second Thought, will soon be out in paperback. Excerpts from his two blogs—”We’re Only Human” and “Full Frontal Psychology”—appear regularly in Scientific American Mind and The Huffington Post.
Can a Four Loko give you alcohol poisoning?
If you’re a 135-pound woman you drink two of these Four Lokos you can reach the level of toxicity for alcohol poisoning,’ McKenna says. One can has about as much caffeine as a six-pack of Diet Coke. One can also fills an empty wine bottle and in fact, contains about as much alcohol as a bottle of wine.
What are the negative effects of Four Loko?
Drinking just two cans of Four Loko in an hour is the equivalent of imbibing over ten alcoholic drinks. When your body can’t metabolize alcohol that quickly, it builds up and may cause dangerous side effects such as the shutting down of the respiratory centers of your brain.
How many beers is a 4 Loko equal to?
New text box on label says: “This can has as much alcohol as 4 1/2 regular (12 oz, 5% alc/vol) beers.” Phusion Projects hide caption toggle caption Phusion Projects New text box on label says: “This can has as much alcohol as 4 1/2 regular (12 oz, 5% alc/vol) beers.” Phusion Projects The maker of Four Loko has agreed to make the alcohol content of its big cans a lot easier to figure out. Soon the alcohol inside will be expressed in the equivalent number of regular beers.
The equation: A 23 1/2 ounce cans of Four Loko = 4 1/2 beers. The new labels, plus a resealable opening so the alcohol-laced drink doesn’t have to be consumed in one sitting, came as the Federal Trade Commission alleged that Phusion Projects had understated the amount of alcohol in some of its products.
The FTC says Four Loko had claimed the cans had the same amount of alcohol as one or two 12-ounce beers. And, further, that a consumer could drink an entire can safely at “a single occasion.” The result encouraged binge drinking, the regulator alleged.
- In a statement emailed to Shots, Phusion Projects says: Even though we reached an agreement, we don’t share the FTC’s perspective and we disagree with their allegations.
- We don’t believe there were any violations.
- However, we take legal compliance very seriously and we share the FTC’s interest in making sure consumers get all the information and tools they need to make smart, informed decisions.
Under pressure from regulators, Phusion Projects agreed almost a year ago to drop the caffeine from Four Loko drinks. A flurry of reports of hospitalizations and deaths among young people who allegedly consumed the drinks, sometimes called “blackout in a can,” led to campus bans of the stuff around the country.
- The Food and Drug Administration told Phusion Projects and some other beverage makers last November that caffeine constituted an ” unsafe food additive ” when incorporated in an alcoholic beverage.
- Days before the letter hit, the company decided to change the Four Loko recipe.
- No products containing caffeine, taurine and guarana were shipped after Nov.17 last year.
None of the stuff already on the market was recalled either, the company said. More recently the University of New Hampshire announced a ban of even the alcohol-free energy drinks. But the university’s president reversed the decision a few days later.
Can you drink a whole Four Loko?
Q: Does Four Loko Contain Caffeine, Guarana or Taurine? – A: Four Loko does not contain ingredients such as caffeine, guarana or taurine, which are potential health dangers. As part of a voluntary product reformulation in 2010, we removed those ingredients from the product, which is why we can confidently say Four Lokos aren’t dangerous when consumed responsibly.
- Thus, Four Loko’s contents are to the standard you would expect in a premium malt beverage.
- That said, any alcoholic beverage has the potential to have dangerous effects when not consumed responsibly.
- Phusion Projects encourages you to enjoy our products responsibly – that means not chugging a Four Loko.
To see where Four Loko is available near you, check our product locator !