How To Promote A Moonshine Distillery?

How do you promote a distillery?

Campaigns – Are people drinking less gin in February? Maybe it’s time for a campaign to remind consumers about certain products. Base advertising campaigns on data when possible. While it’s really not that simple, campaigns can help push you ahead of other brands in your space.

Is distillery profitable?

Distillery Business FAQs – How profitable can a craft distillery be? You can be profitable even with a small distillery. You just need to make sure that your distillery has enough capacity to allow you to make a profit after rent and other expenses. You should be able to earn a profit margin of about 30% by selling to distributors.

What’s the best way to sell my distillery spirits? When you’re just starting out, it’s best to start with distributors because they know how to get it into retail stores. Later, once you’ve built a brand, it will be easier for you to go directly to retailers. Find local distributors online and on Google Maps.

What do distilleries do with waste? Spent grain can be used as animal feed, so many distillers sell it to local farmers. Other types of waste can be used as fertilizer. How do distilleries get their water? Water may come from a direct source, such as a river or stream.

Some distillers use the public water supply. At what temperature do you distill alcohol? Typically it’s distilled at 200 degrees Fahrenheit. However, the boiling temperature can vary with the alcohol percentage. How do I measure the quality of my spirits and ensure consistency? You can use a proofing hydrometer to measure the alcohol content.

Making Moonshine with a Master Distiller | CHOW-TO

To keep consistency, you must follow a specific distilling process that gives you the quality you want.

How do I market my gin?

6. Getting the products out there – A great way to publicise your products and to build up your brand advocate army is to get out there – literally! Check out local, regional and national events and see which ones tap into your target audience and which you might have the budget for.

Local craft produce markets, galas, regional tastings, rum and gin fairs – the list is endless! If you can invest in a good quality stand for your products, and some portable collateral, you’re good to go. Being a successful craft brewer, gin distiller or rum maker is a real art form and you have so much expert knowledge to shout about.

One way of showing this off and engaging with your audience is to create a blog. Blog posts give you the opportunity to shout about good news to your social followers and brand advocates, share recipes and tips, show sneak peeks behind the scenes, tell people about events you are attending, showcase charity efforts and comment on industry news.

1. It’s a great idea to have a think about some interesting topics and get a plan in place for the month ahead, so your content is regular and you have time set aside to write the posts.
2. Regular content based around search queries will also help to boost SEO and increase your brand’s visibility and web traffic.

The Jammers have worked with food, drink and hospitality brands including Thorntons Chocolates, The Co-op, Coca Cola, Boddingtons, Abel Heywood, Printworks, and Hydes Brewery, Our work has included packaging design, branding, social media, content creation, copywriting, trade and consumer PR, product placement, digital marketing, web design, build and more.

What do you call a distillery owner?

If you’re just getting into all things whiskey, you’ve likely come across a handful of terms that are a little unfamiliar up until this point. “Single barrel,” “double barrel,” “mash,” “Master Distiller” — the whiskey industry definitely comes with its own lingo.

To get you up to speed, here’s everything you need to know about who the Master Distiller is, what they do and, if you’re already in the know, how you can become one. (And, if you’re still a little confused about that single versus double barrel thing, you can learn more about that, here !) Who is the Master Distiller? The Master Distiller is a master of distillation.

Distillation, or classical distillation, is the process of separating the components or substances from a liquid mixture using selective boiling and condensation, usually inside an apparatus known as a still. Of course, that’s a simplistic way to put it.

• Ultimately, Master distillers, whether in beer, whiskey, gin, or juice, need to know how to make great products, but they also need to understand their industry inside and out.
• They have to understand things such as weather, geography, chemistry and more, and how it affects the work they do.
• Sometimes, the Master Distiller is the founder or head of a distilling company and creates their own recipes.

In other cases, they are hired for their experience and expertise to continue the legacy of a recipe previously created. Inside each distillery is a Master Distiller whose background, qualifications, and precisely what they do every day differs slightly.

Regardless of those specifics, every Master Distiller is truly that: a master in their craft. According to best-selling author and whiskey expert Fred Minnick, the term “Master Distiller” has been used since the 1800s. An 1867 definition of the term describes how the Master Distiller is intimately connected to their distillery’s entire operations.

How Do You Become a Master Distiller? So how do you become a Master Distiller? If none of the above is news to you, you’re already on your way, as learning everything and anything you can about distilling is the first step to becoming one. However, knowledge alone does not make a Master Distiller.

You also need those years of experience and hands-on know-how, which means working at a distillery and working your way up through the ranks. While, yes, you could potentially start your own distillery and name yourself a Master Distiller, if you truly want to master the art of distilling, it helps to learn from the pros and take advantage of the mentorship opportunities that come with working beneath someone who is already established.

As mentioned, there are no specific requirements or university degree required to work in distilling and become a Master Distiller. If you’re plotting a long-term career path and would like to best set yourself up for success in distilling, popular degrees that distilleries look for when hiring and degrees that will prove useful in such a career include business, biology, chemistry and chemical engineering.

1. Who’s the Master Distiller at Lux Row Distillers? At Lux Row Distillers, we know the importance of having an expert at the helm who truly understands and is passionate about the craft of whiskey distilling.
2. Our Master Distiller is John E.
3. Rempe, a certified food scientist with more than two decades of experience and the creator of some of our favorite and award-winning Luxco brands and offerings.

Thanks to John’s work, you can enjoy amazing whiskeys such as David Nicholson Reserve, Ezra 99, Daviess County Bourbons, Blood Oath, and the Rebel 10-Year Single Barrel Kentucky Straight Bourbon Whiskeys. To see the full distillation process in person, and learn more about the distilling industry, visit us for a tour at our location along the Kentucky Bourbon Trail in Bardstown, Kentucky.

How do alcohol companies advertise?

Brands promote alcohol using a variety of methods, including print, radio, television, website, and social media. Advances in technology and the fact that most consumers are connected to brands via social media, social media marketing tends to be at the top of the list if you want to cover multiple generations.

What is the most profitable alcohol to sell?

The Top-Selling Spirits and Categories – Retailers can confidently continue investing in consumer favorites in the months ahead. Tito’s Vodka tops the list, as it did in 2019, 2020 and, 2021, while whiskey continues to be the dominant liquor subcategory.

1. Whiskey is the largest liquor subcategory on Drizly with a 35 percent share in 2022 to date.
2. That’s followed by vodka (23 percent share), tequila (19 percent share), and ready-to-drink (RTD) cocktails (five percent share).
3. When it comes to overall Drizly share, these subcategories are also among the most prominent on Drizly.

Spirits subcategories make up six of the top 10, led by vodka at number three (nine percent share on Drizly overall), bourbon at four (six percent share), blanco tequila at six (four percent share), Scotch whisky at seven (three percent share), hard seltzer at eight (three percent share), and reposado tequila at 10 (two percent share).

Tequila SKUs in particular overperform among the top 20 sellers. Seven of the top 20 are whiskey, while six are tequila, five are vodka, one is an RTD, and one is a brandy. Tequila and RTDs have continued to make inroads into the top-selling spirits on Drizly since 2020. Clase Azul, for example, was the number 19 spirit in 2020, but it is the number three in 2022.

The increased interest in reposado tequilas is also reflected, as Casamigos Reposado newly joins Clase Azul Reposado on the top 20 list compared to 2020. Tanqueray and Hendrick’s, the two gins that made it into the top 20 spirits in the first half of 2020, are both absent in 2022’s top 20 list.

Who owns most distilleries?

Diageo is the largest spirit company in the world, with a long list of brands and distilleries in their portfolio. Diageo was formed by a myriad of mergers and takeovers.

What is the largest privately owned distillery?

Heaven Hill Distillery | Meet The Shapira Family. Since 1935, the Shapira family has been at the helm of the largest family-owned and operated distillery in America. Discover their quintessential American success story.

What is the first step in distillery industry?

The distilling process begins with noble raw materials, grains, which are initially ground in order to make a mash, and it is at this point that the starch is converted into sugar. The fermentation process then follows.

Can you make money buying whiskey?

Whisky Investments FAQs – Is investing in Whisky profitable? Investing in whisky can be a potentially profitable venture, as the value of rare and collectable whisky has increased over time. However, it is important to keep in mind that investing in whisky, like any other investment, carries risks and is not guaranteed to be profitable.

It is important to thoroughly research and consider the potential risks and rewards before making an investment decision. How much money do you need to invest in whisky? The amount of money you choose to invest will depend on your financial goals and risk tolerance. If you are just starting as a whiskey investor, you may want to start with a smaller investment and gradually increase the amount as you gain more knowledge and experience.

Typical cask whisky investments range from £1,000 to £65,000.

Is collecting whiskey profitable?

Should I Invest in Whiskey This Year? Whiskey isn’t just a beloved spirit and cultural institution. It can also be a profitable, Just like wine, the culture and market around whiskey have made it a valuable product. While common bottles aren’t worth much, the right bottle can be worth hundreds, even thousands, of dollars.

A financial advisor can help you decide whether alternative investments are right for you. What Is Whiskey? With any product or investment, it’s worth learning exactly what you’ll be buying into.

Whiskey is a spirit made from grains, typically rye, corn or barley. Spirits are a type of alcohol made by the distillation process, while alcohols like beer and wine are made through fermentation. Distillation requires two steps. First, a base product like grain or fruit is fermented – a process in which organic sugars decompose into alcohol.

• The fermented liquid is separated into its alcoholic and nonalcoholic components.
• With whiskey, grains typically ferment at around a 5% ratio.
• This means that after the fermentation process you have a liquid that is about 5% pure alcohol and 95% base liquid, generally water.
• Most whiskeys are around 40% alcohol, or “40 proof,” so the distiller will separate the fermented liquid until they have a ratio of about 40% alcohol and 60% base liquid.

Like wine, whiskey is typically aged. This is usually done in wooden barrels and can last anywhere from months to decades. Some distillers use a chemical process to simulate the effects of aging, which is cheaper, but it produces inferior results and a lower-value product.

• Whiskey gets its flavor from every step of this process, including the underlying grains used for fermentation and any ingredients added during the distillation process.
• Even the wooden barrel flavors the whiskey.
• It comes in many different forms, but the most common are bourbon, U.S.
• Rye whiskey, Scotch whisky (not a typo, there is no “e” in Scotch whisky), and Irish whiskey.

Investing in Whiskey Bottles As with most, the most common way to invest in whiskey is by purchasing bottles of it directly. In this case, your approach is to buy one or more bottles of whiskey and hold them in the belief that they will appreciate in value.

1. And this can work very well.
2. Even at the local liquor store, bottles of whiskey can sell for hundreds, if not thousands of dollars.
3. In fact, a bottle of Johnnie Walker Masters of Flavour was on sale for That’s just the stuff available around the corner.
4. Other bottles have sold at auction for prices upward of $6 million.

There are many reasons for this, but the two biggest determinants in the price of whiskey are culture and age. Like wine, whiskey has a strong attachment to history and place. People tell stories through these bottles and value them for their lineage. The reason why this works with whiskey and wine, and is generally not true for most alcohols, has to do in part with the people who drink it.

• Since whiskey is prized, rare bottles tend to have a rich and famous pedigree, which makes it so valuable.
• This culture also has to do with the underlying alcohol.
• Unlike many drinks, whiskey tends to get better with age, which has two effects.
• First, old bottles remain good.
• Over 80 years a bottle of whiskey might only get better, while beer or vodka would become an undrinkable curiosity.

Second, this makes good whiskey a rare, You can’t just brew up a new batch of the very best bottles. Those bottles take decades to reach maturity, making them both expensive and difficult to produce. Finally, whiskey is a global asset. Wealthy communities in every part of the world want this product, meaning that you have both a wide market in which to find valuable bottles and a strong market for sales.

1. However, as with all collectible commodities, investing in whiskey is an art rather than a science.
2. You are buying into the story of a bottle and the individual tastes of consumers.
3. To invest in this market you need to understand it.
4. Learn about the history of whiskey as a whole, as well as individual bottles.

Invest in bottles that are likely to hold their cultural value as well as their flavor. And be prepared to sit on your purchase for years, since it may take a long time for any given bottle to really appreciate in value. Investing in Whiskey Barrels In addition to buying individual bottles, you can also invest in whiskey by purchasing individual barrels (or “casks”) from a distillery.

Many distilleries accept investment this way, allowing people to buy barrels of whiskey as they’re entering the aging process. There are pros and cons to this approach. The advantage to buying into a barrel is volume and opportunity. You get the chance to buy this product before it establishes its reputation.

If a batch of whiskey will turn out particularly well, you can get in on the ground floor. This also lets you buy in bulk since a single barrel can hold approximately 500 bottles worth of whiskey. But keep in mind that in every batch of whiskey, some barrels go bad.

Others turn out fine but are nothing special. The distillery will also typically charge you for storage and bottling. After all, once you buy the barrel it’s yours and they’re just holding it for you. Finally, as with bottles, this is a long-term investment. For any kind of meaningfully good whiskey, you should expect to hold the barrel for at least two or three years.

This isn’t to say barrel investment is a bad idea. This can be an excellent way to capitalize on the whiskey market in bulk. However it is a long-term, potentially risky investment, so make sure to thoroughly research every batch you buy. Investing in The Market Finally, as with all assets, you can invest in whiskey by buying into the market.

• This means you can invest in the companies that make or distribute whiskey rather than invest in the underlying product itself.
• For example, you can invest in the company Brown Forman (BF).
• This is a huge manufacturer responsible for, among many other brands, Jack Daniels.
• Or there is Diageo (DEO), the company behind Johnnie Walker.

You can also diversify your risk by investing in funds. While uncommon, you can occasionally find that track the global spirits industry or whiskey itself. These are uncommon, but assets like the Whiskey & Spirits ETF do sometimes crop up. Investing in the whiskey market is a more stable, if potentially less fun, way to add this asset to your portfolio.

• It will let you buy into the performance of the market as a whole, and will protect you against the inherent risk of investing in any collectible asset.
• The Bottom Line Investing in whiskey is more art than science.
• But whether you buy bottles, barrels or stocks, whiskey can be a profitable sector.
• Just remember that whiskey gets better with age, making it a potential long-term investment that you should expect to hold.

Tips for Investing in Alternative Assets

Whiskey is what’s known as an alternative investment. These can be interesting, fun, and under the right circumstances, profitable. A financial advisor can help you determine whether alternative assets are right for your portfolio. matches you with up to three vetted financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, There are different platforms that allow you to invest in alternative assets, including real estate, art and antiquities. Here’s a look at some of the that you can use to add alternative investment exposure to your portfolio.

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Who are the biggest gin consumers?

Which country drinks the most gin? – Per capita, people in the Philippines drink more gin than any other country in the world. We do drink our fair share though in the UK though. According to The Wine and Spirit Trade Association (WSTA), around 48 millions bottles of traditional predominately juniper tasting gin worth £716 million were sold in the 12 months to the beginning of October 2020.

Which country sells the most gin?

Gin and geneva exports by country

Reporter	TradeFlow	Quantity
United Kingdom	Export	133,909,000
European Union	Export	35,540,000
Germany	Export	16,766,400
Spain	Export	14,841,600

What makes a master distiller?

THOUGHT PIECE the carling team A master distiller oversees the creation of spirits and/or liqueurs. It is a senior position and involves a wide-range of responsibilities including managing staff, overseeing the production line, product development, quality control, product testing and sourcing raw materials.

1. The master distiller is ultimately responsible for the quality of the product that a distillery produces.
2. They must ensure the production and maturation processes are working correctly to create an outstanding product.
3. They are also the “face” of the distillery and will often liaise with customers at product launches, tastings, trade shows and other events.

The master distiller plays a key role in ensuring customer satisfaction and the success of the distillery. Responsibilities of the Master Distiller

Manage the spirit-making team The master distiller takes on responsibility for managing the distillery’s production staff. He must direct their actions and ensure the product is meeting quality guidelines. In a large distillery, they may be required to manage hundreds of staff including other distillers. Manage day-to-day operations of the distillery The master distiller oversees every aspect of production including the sourcing of raw materials, malting, fermentation, distillation, maturation, blending and bottling. Developing new products The master distiller works with tasters, other spirit makers, marketers, finance and marketers to maximise the value of the spirit stock held by the distillery. For example, making decisions on how to use available stock in the most profitable way. Designing a comprehensive sampling and recording programme Improving the quality of the spirits produced by the distillery is the chief concern of the master distiller. They must create a program which samples and records the quality of the product produced and works towards improving that quality. Longer Term Liquid Planning A master distiller must plan how to store spirits over longer periods. Work with other staff to define agreed upon specifications and processes The master distiller works with other staff to refine the process of spirit making and defining a set specification for spirit production. That may involve tasks as diverse as wood procurement and wood seasoning, along with distilling and maturation processes. Maintain process logs Each phase of the distillation process must be logged and detailed records should be kept to ensure the product meets quality guidelines Develop a stock management plan A plan must be devised to continually sample maturing stock and make decisions on its use Work with the scientific team to refine all production and ageing processes To gain a better understanding of the production and ageing processes, master distillers are usually required to understand the underlying scientific processes. Once a scientific understanding has been gained, it is easier to consistently produce high-quality spirits. Brand promotion The master distiller will liaise with customers, the media, other distilleries and wholesalers to promote the distillery and its products. Develop new styles of spirits They may have to develop new products, often in conjunction with marketing teams and tasters. Plan staff training and development A master distiller may sometimes be responsible for training staff to perform specific tasks including milling, mashing, fermenting, distilling, record keeping, cleaning and effluent treatment. Maintain hygiene and food safety standards Care must be taken throughout the distillation process to maintain the highest levels of hygiene and food safety. The master distiller must ensure staff are working to the highest standards.

Education Traditionally master distillers gained their position by working at distilleries for many years and improving their craft. Nowadays, most master distillers are also expected to have an academic qualification in distilling. It is common for a master distiller to have a degree in distilling, chemistry, biology, food science, or microbiology.

Previous distilling experience Minimum of 4 years commercial experience in distilling alcohol and managing production lines Management experience Demonstrated experiencing in managing staff Public relations experience A demonstrated ability to liaise with customers, suppliers, stakeholders and the media Project management knowledge Being able to manage a project and evaluate its success. Quality assurance experience Demonstrated ability to maintain a quality product

Key Skills A master distiller has to excel in a wide range of areas so requires a varied skill set. Some of the key skills which they will use on a regular basis include:

Advanced knowledge of all aspects of the beverage production lineAdvanced knowledge of all process involved with distillationWell-developed sensory skills for tasting and evaluating spiritsStrong scientific knowledgeProject management skillsManagerial skillsExcellent communication skills and public speaking skillsMust be very methodical, logical and detail orientatedQuality control skillsStrong computer and mathematical skills

View the latest roles in the distilling industry here, BACK TO INSIGHTS THOUGHT PIECE the carling team

What is distillery waste called?

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Bendt Distilling Company LEWISVILLE, TEXAS —Bendt Distilling Company, a maker of handcrafted whiskeys, uses a centrifugal sifter to turn spent grain byproduct into saleable livestock feed, while recovering the liquid sour mash, a valuable component in the distilling process.

Founded in 2012 by Natasha and Ryan DeHart, Bendt Distilling currently produces 1200 barrels per year of straight whiskeys and whiskey blends, employing traditional distillation methods. Dewatering stillage centrifugally Grains including wheat, rye, barley malt, oats, corn and triticale (a hybrid of wheat and rye), are ground to the consistency of coarse flour, then mixed with water, cooked, mashed and fermented.

After fermentation, the strip run (first round of distillation) separates out the alcohol from the fermented mash. The remaining grain/water mixture called “stillage” consists of water containing 5 to 10 percent grain solids. In its watery state, the stillage is a waste product to the distillery but contains enough grain and nutrients to be useful to farmers as livestock feed.

• Originally, Bendt pumped the stillage into a 20-cubic yard disposal container for pick-up by farmers at no charge.
• This saved the company disposal costs as long as the stillage was collected.
• If it wasn’t, the company had to pay to have it hauled away.
• In researching a solution, DeHart read about another distillery’s use of a centrifugal sifter to dewater stillage.

He contacted the manufacturer, who evaluated Bendt’s application and recommended a Kason model MO-3BRG-SS CENTRI-SIFTER Centrifugal Dewatering Separator, The stillage now accumulates in a 10,000 gal (38,000 l) holding tank, and is pumped about once a week into the centrifugal sifter.

The water/grain mixture passes into the sifter’s horizontally-oriented cylindrical screening chamber where rotating helical paddles accelerate the mixture against the screen by centrifugal force. Liquid passes through the screen, exits through a flanged discharge chute at the base of the sifter and flows into discharge piping.

Oversize grain solids are propelled along the cylindrical housing until they exit the downstream end of the cylinder and gravity feed into a 20 cubic yard (15.3 cu m) enclosed container. The centrifugal sifter operates at a rate of 30-40 gal/min (114 to 151 l/min), so emptying the tank takes four to five hours.

The unit is 74 in. (1880 mm) long, including its motor, and 32 in. (813 mm) high. The stainless steel wedge wire screen is sized at 140 mesh (105 micron). After dewatering, the grain still contains about 80% water but has a texture “you can hold in your hand,” DeHart says. A full container holds about 15 tons (13.6 m.t.) of grain, which is the yield of 20,000 gal (75,708 l) of stillage.

The liquid, called sour mash, is recovered and stored to add to subsequent fermentation batches. “Using sour mash saves water, provides flavor consistency, and naturally adjusts the pH,” Ryan DeHart says. Customizing the solution Working with Kason’s applications engineers, Bendt Distilling Company identified solutions for problem areas, such as dealing with the sludgy consistency of the stillage at the bottom of the holding tank, which could cause the sifter to stall, and dealing with stillage containing corn (a byproduct of bourbon production), that holds more water than the other grains and tends to become spongy.

1. Ason’s solution was to run the 230-460V 3-phase motor more efficiently at a higher voltage by adding a transformer to step up the voltage.
2. For the corn stillage, changing the screen mesh size and installing a higher-pitch paddle assembly pulls the stillage across the screen cylinder effectively while maintaining the same throughput and de-watering performance without any clogging or imbalance, allowing unattended operation.

Ease of cleanout was a big factor in choosing the sifter, DeHart says. “We can clean it quickly, getting to all the pieces. With the three-bearing design, the front of the sifter opens for cleaning and changing parts. Internal components slide freely from the shaft.” The sifter’s compact design was also important for the distillery, as was its low power requirements “with just a 3 hp (2.2 kW) motor,” DeHart says.

Heavy duty construction also suited the distillery as the sifter is installed outdoors. Finally, DeHart appreciates that the unit is relatively quiet. “We’re really happy with the setup,” DeHart says. “It’s a good low-cost solution compared to what else is on the market for separating the grain at a fast speed.” Turning an expense into revenue Partnering with a national feed company, the distillery worked out an agreement with a local cutting horse farm to take the spent grain.

Under a profit-sharing agreement with the feed company, the distillery receives income in addition to having the spent grain hauled away at no cost. The Kason centrifugal sifter has provided a “win-win” solution, DeHart says. “A waste byproduct for us is a useful product for somebody else.”

HH-0943 Bendt Distillery.PDF

Oversized grain solids exit through downspouting into an enclosed container. Recovered liquid (sour mash) gravity feeds through the center discharge, is stored and added to subsequent fermentation batches. The CENTRI-SIFTER centrifugal sifter at the distillery runs at a higher voltage than normal in order to screen heavy, sludgy stillage. The sifter cleans easily as the front access door (left) opens for internal components to slide from a cantilevered shaft. The top access port permits quick rinse of the screen. Dewatered grain (stillage) having approximately 80% moisture content is utilized for animal feed. Bendt Distillery produces ‘premium hand-crafted spirits that stay true to traditional distilling’.

What are 4 ways alcohol companies advertise?

People under the age of 21 aren’t allowed to buy alcohol for good reason—several good reasons, in fact. Alcohol damages the developing brain, kills about 88,000 people every year, is a leading cause of driving fatalities, can interact negatively with medicines, and can result in alcohol use disorder, which includes addiction, among other effects.

Who is the target market for alcohol?

Young Men Drink the Most –

Looking at the numbers, men tend to drink more alcohol than women, and whites more than nonwhites. Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use. Sixty-seven percent of women between 18 and 49 report that they drink alcohol. While the age ranges for men and women who are valuable target markets in alcohol advertising are similar, their preferences are different. The Gallup survey reports that 55 percent of men prefer beer, 21 percent favor liquor and 20 favor wine. Among the women surveyed who considered themselves drinkers, 52 percent preferred wine.

Why alcohol should not be advertised?

The effects of alcohol on our health service – What annoyed me so much about this particular TV commercial was that the ad was sandwiched between a program about The Ambulance Service who spend 37% of their time responding to alcohol-related incidents and The North East Ambulance Service alone responds to an alcohol related incident every 17 minutes on weekend evenings.

(source) According to health professionals a key reason to ban alcohol advertising is because alcohol is a toxic substance and the commercials are promoting something which is really bad for us. It has a damaging effect on our health and also our behaviour resulting in injuries or accidents. As many as 70% of people who turns up at A&E on Friday and Saturday night can be suffering from the effects of alcohol, while consumption of alcohol is estimated to cause 12% to 15% of all A&E attendances.

If you have ever been to A&E at these times you will have seen this for yourself. Many hospitals even have a permanent police presence in their A&E departments at the weekend to deal with abuse and violence caused by drunk patients. (source) Alcohol costs the NHS £3.5bn a year and in 2017/18 there were 338 thousand estimated hospital admissions in England where the main reason for admission to hospital was attributable to alcohol These are just some of the current issues that society faces due to alcohol consumption, but what about our young people who are targeted by alcohol companies as the next generation of drinkers?

What is the first step in distillery industry?

The distilling process begins with noble raw materials, grains, which are initially ground in order to make a mash, and it is at this point that the starch is converted into sugar. The fermentation process then follows.

What is the process of distillery industry?

Manufacturing process for distillery industry Batch Process: From the molasses storage tank molasses is taken to the automatic weighing tank. The exact quantity of molasses to be used in the process is determined hear. Concentration is diluted with water to reduce sugar from 40-45% to 10-15%.Sugar concentration more than 10-15% is not employed as it is detrimental to yeast.

1. In the pre-fermenters the yeast culture is added and here the pH of the medium is maintained around 4-4.5.
2. For this purpose sulphuric acid or Lactic acid is used.
3. Urea is added as substrate to the yeast culture.
4. The detention period in the pre-fermenters is 4-6 hours.
5. This fully developed culture is then mixed with the remaining molasses and kept in fermentation tank.

Here the detention time is 34-36 hours.The temperature is maintained at around 35-37 0C.After fermentation is completed the yeast sludge removed from the bottom. The fermenter wash is pumped to the boiling column for distillation.The temperature of the wash is maintained at 75-78 0C by passing it through beer heater and heat exchanger.Then the wash is fed to the top of the boiling column and the steam is applied at the bottom.

Alcohol gets evaporated at about 78 0C.The mixture of alcohol steam is collected at the top of the column. The alcohol free spentwash is collected at the bottom.The impure alcohol is then taken to the rectification column. In this column alcohol vapors move upwards and the water vapors remain down. These are collected at the exhaust column.

This is termed as spentleese. The purified alcohol vapors are trapped at the top of the analyzer column. This is called rectified spirit.This passed through spirit cooler to the tester to check the concentration etc. from time to time. This is then collected in rectified spirit chamber.The various wastes generated are taken for further treatment.

1. CONTINUOUS FERMENTATION PROCESS:- Raw molasses is stored in the Molasses Day Tank.
2. The molasses is pumped to the Molasses Receiving Tank by Molasses Day Pump till the prefixed amount of raw molasses is filled in Molasses Receiving Tank with the help of ON-OFF valve operation and later the weighed amount of raw molasses flows under gravity to Weighed Molasses Tank.

The amount of molasses is weighed in the batches and total no. of batches are counted to estimate daily consumption of the molasses in the plant. Molasses from the Weighed Molasses Tank is continuously pumped by Weighed Molasses Pumps to the Fermentors.

To start the fermentation, initially yeast cell mass is required. The required yeast cell mass is inoculated in various stages of cell mass propagation which is started from the laboratory and completed in the Culture Vessels. Initially Yeast Cell Mass from the last stage of Cell Mass Propagation is transferred to first Fermentor.

Molasses and Process Water are fed to the Fermentor for maintaining required sugar concentration through Molasses Broth Mixer. To feed the Molasses in the Fermentor on continuous basis, Fermentor Feeding System is provided which includes Molasses Broth Mixers, Fermented Wash Re-Circulation Pumps and Connecting Pipe Line.

• Fermentor liquid i.e.
• Fermented Wash is circulated at high flow rate through Molasses Broth Mixer, where molasses ( highly viscous) is mixed with the circulating liquid and gets diluted.
• Homogeneity of Fermented Wash in the Fermentor is maintained by the Sparger fitted in each Fermentor.
• Sparging ensures the suspension of yeast cells in the Fermentor Liquid uniformly.

During fermentation, which is a exothermic reaction, heat is generated. To maintain desired Fermentor Temperature Fermentor Cooling System which includes Fermented Wash Coolers, Fermented Wash Re-Circulation Pumps (common for Feeding System also) are provided for this system.

Fermentor Liquid is circulated through Fermented Wash Coolers where heat of fermentation reaction is removed by using cooling water on the other side of the coolers. Fermented Wash at the end of the fermentation reaction is pumped to Yeast Settling Tank, which works on the principal of gravity settling.

Live Yeast cells which coagulate to form granules become heavier than Fermented Wash Liquid as well as sludge present in the Wash. Due to this gravity difference granulating yeast cells are separated from the Fermented Wash from bottom of the Yeast Settling Tank.

Overflow of the Yeast Settling Tank goes to wash Holding Tank for the recovery of the alcohol. Yeast Cell Mass collected from bottom of Yeast settling tank is taken to the Prefermentor. Yeast cells which are generated during fermentation process are recycled back to the fermentation process. Before recycling back to the process, it is separated from the Fermented Wash and treated with concentrated Sulfuric acid for killing unwanted bacteria.

After acidification of Yeast cells, necessary nutrients like DAP, Urea, MgSo4 etc. are fed continuously to Prefermentor. Molasses is fed in the Activation Vessel to provide required sugar for the growth of yeast cells. Required amount of process water for maintaining desired sugar concentration is fed directly to it.

1. Air is sparged continuously to supply necessary Oxygen required for the growth of yeast cells.
2. This also helps to keep the cell mass in suspension.
3. Activated yeast cell mass is pumped back to first Fermentor continuously.
4. Overflow of Fermented Wash from Yeast Settling Tank is fed to Wash Holding Tank.
5. Sludge coming along with Fermented Wash settles down by gravity at the bottom of the Wash Holding Tank.

Clear overflow from Wash Settling Tank is sent to the Distillation Section. Sludge from bottom of the Wash Holding Tanks is collected in Sludge Trough. This sludge carries some contents of Alcohol in the form of Wash. Sludge in Sludge Trough is diluted with water and is fed to the Sludge Settling Tank.

Sludge Settler also works on the principle of gravity settling. Clear overflow from Sludge Settler is transferred to the Wash Holding Tank. While sludge from the bottom of the Sludge Settling Tank withdrawn for disposal. Possible losses of Alcohol along with generated Carbon Di-Oxide from Fermented Wash are recovered in CO2 Scrubber.

Alcohol from Carbon Di-Oxide is scrubbed with water in Gas Scrubber. Nutrients and Biocides are added to the Fermentor intermittently depending upon the requirement.(i.e. yeast dry condition and its condition). Sulfuric acid also added to Fermentor( as and when required) to adjust the pH of Fermentor Liquid.

DISTILLATION SECTION:- The Impure Spirit, Rectified Spirit and Fusel Oil is sent to Receiver and finally to Storage.

Fermented Wash from the Fermentation Section is preheated in Fermented Wash Preheateer against the spent wash from Analyser Column. This Wash is then fed to the Analyser Column. The column operates under vacuum. The vapour from Analyser Column is fed to Prerectifier Column, which also operates under vacuum.

• The bottom of Analyser Column is heated by circulating the wash through Analyser Column Reboiler by using latent heat of condensation of vapours from the Rectifier cum Exhaust Column.
• The Condensate from the Reboiler and its Vent Condenser is collected in the Rectifier Reflux Tank and is pumped back to Rectifier cum Exhaust Column as reflux.

The wash depleted of Alcohol is removed from the bottom of the Analyser Column as Spentwash. In Prerectifier Column the light ends such as Acetone, Acetaldehyde, Esters are separated in the form of an Impure Spirit. The bottoms are fed to the Rectifier cum Exhaust Column.

The Rectifier cum Exhaust Column operates under pressure and is being heated by Steam. The vapours from this column are used to heat the bottom of Analyser Column. This column concentrates the Ethanol to 95% v/v, Spirit is drawn from one of the upper trays of the column. The heads cut is removed from the overheated stream as Impure Spirit.

Cut to withdraw impurities. The Spentlees is removed from the bottom of the column. Fusel Oil Streams are taken from the lower trays of the column to avoid Fusel Oil build up in the column. These streams are then fed to the Fusel Oil Concentration Column after cooling it in Fusel Oil Cooler.

1. The Fusel Oil Concentration Column operates under atmospheric pressure and is heated by Live Steam.
2. This column concentrates the dilute streams of Ethanol containing Esters and Fusel Oil to approximately 95% v/v of ethanol.
3. The Impure Spirit Cut is removed from the top of the column.
4. Side draw streams are taken from the lower trays of the column to avoid fusel oil build up in the column.

The streams are taken to the Fusel Oil Decanter after cooling in Fusel Oil Cooler. Process water is added for dilution to the Fusel Oil Decanter. Fusel oil separates from this mixture in the Fusel Oil Decanter and being lighter floats on the top. This layer is continuously removed as fusel oil draw.

What do you do at a distillery?

Job Profiles : Distillery Worker Food and Drink Manufacturing A distillery worker carries out various tasks involved in the production process of a variety of spirits, such as malting, mashing and packaging. Depending on the size of the distillery, the different stages can be automated or done by hand.